This workshop distills everything into your elevator pitch and governing message. This is what people remember and repeat.
SB7_29 - What's the one main message tying everything together?
If someone could only remember ONE thing about your business, what would it be?
SB7_30 - What's the shortest way to explain why someone should choose you?
Strip it down to essentials. What's the core value proposition?
SB7_31 - Your controlling idea:
The governing message that controls all your marketing. The big idea. The theme.
SB7_32 - Would a 10-year-old understand this, and would they want to tell friends?
Simplicity test. Clarity test. Shareability test. If it's confusing to a kid, it's too complex for busy customers.
©Feedbackwrench All Rights Reserved.
