Messaging, Positioning & Strategy
Watch - Our Appraoch
We don't just design a website. We create thoughts & words that move people.
Customers have a highly nuanced and discerning radar for authenticity & value. We'll help you develop the approach, messaging and strategy to drive more of the right kind of sales. We'll even help you develop your core focus, mission, purpose or values.
Fill Your Sales Funnel & Beat Your Competitors
Get a perfected website, drive leads with ads & let us create stunning content to out-rank your competitors with.
From Good to Great
We'll make sure your website & marketing conveys the deep knowledge you've acquired over the years. Achieve your business goals with the approach, positioning and strategy that can drive your business beyond where you are.
Positioning
We'll help you connect what's valuable to your customers with your specific market position. Pricing, benefits & your unique value propositions are all a part of this.
Messaging
While developing your website and ad copy, we'll pay close attention to what we develop as your brand voice and primary messaging.
Vision Culture
Rob has extensive experience helping businesses create their "vision culture" that then leads their teams to a compelling vision of the future. We help your business create a mission, purpose, values and strategic approach.
Strategic Approach & Core Focus
We want to help you identify and then exploit the most simple, profitable, and meaningful work possible. We use Jim Collins' "Hedgehog" principle to develop strategy.
Strategy Process
Before we build websites or marketing, we work to uncover the underlying needs, problems, and voice of your customers and then we help you craft a value proposition & positioning that moves people.
Best Customer Analysis
We'll uncover who your core customer is, what their problems are and what's most important to them.
Value Proposition & Positioning
We then work to craft value propositions, positioning statements and an overall value approach.
Implementation & Copywriting
Last, we take this information and translate it to your website, advertising and digital marketing.
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Don't Take Our Word for It
We're honored to have made a big difference in the business and lives of our customers, come learn a bit more about the results we've achieved.
Fredrickson Masonry Case Study"We've tripled our business working with Feedbackwrench"
