We'll help you connect what's valuable to your customers with your specific market position. Pricing, benefits & your unique value propositions are all a part of this.
While developing your website and ad copy, we'll pay close attention to what we develop as your brand voice and primary messaging.
Rob has extensive experience helping businesses create their "vision culture" that then leads their teams to a compelling vision of the future. We help your business create a mission, purpose, values and strategic approach.
We want to help you identify and then exploit the most simple, profitable, and meaningful work possible. We use Jim Collins' "Hedgehog" principle to develop strategy.
We'll uncover who your core customer is, what their problems are and what's most important to them.
We then work to craft value propositions, positioning statements and an overall value approach.
Last, we take this information and translate it to your website, advertising and digital marketing.