Our Family Relentlessly Pursuing Your Best Interests

We've built up a small team of phenomenal talent to help us in our mission to help small businesses fill their sales funnel & build a more scalable and profitable business.

Who We Are

Our Values

While results matter most, here are the values we seek to live.


We place our clients interests above our own, and we are guided by an objective morality and integrity. We will always do what's right, honest and true.


We produce industry leading work, and our team members pursue mastery in everything they do. We have a culture of continuous improvement and feedback.


We want to be marked by love, joy, peace, patience, kindness and goodness. We seek a confident humility and having fun while pursuing excellence.


We don't put out half-baked ideas, we rigorously strategize & measure everything.  We are driven by both data and principle, and we prioritize results.

Passionately Serving Customers

Our team

We've built the absolute BEST team of writers, designers and videographers.

Rob Satrom
Founder & President

I'm here to make your business win & support our amazing team.

Heather Satrom
Vice President & Operations

Heather is our project manager & leader.

Byron Yang

Byron is the king of video & story telling, he helps clients create great video.

David Wallendorf
Web Designer & UI/UX Specialist

David's a fantastic designer, branding, and UI/UX specialist. He makes amazing websites & designs.

Jacob Washington
Branding & Design Expert

Jacob has decades of design, branding & website experience. He's a fantastic husband, father and entrepreneur.

Jenny Smith
Writer & Content Specialist

Jenny works with Rob as our co-writer of content, brand-scripting and value proposition messaging.

Mandy Tollerud
Writer & Content Specialist

After decades in education, Mandy shifted & joined our team to help our clients.  She's brilliant, kind & a super mom when she's not crafting amazing copywriting.

Brady Greenbush
Content, Web & Everything In-Between

Brady is a marketer, tech master & fast learner.  Brady helps our customers' websites shine & content glisten.

Mary Motzko
Writer & Content Specialist

Writer, messaging & SEO expert.

Lexi Feyen
Project Manager

Project manager & customer success.

Our History

We exist to help maximize the efforts of business owners & entrepreneurs, so they can focus on what they do best. Our team is committed to being trustworthy, competent, enjoyable and rigorous in all we do. We relentlessly pursue the best interests of our clients, we seek to be excellent at anything we do, we hate coddled ideas, and we want you to love interacting with us at every level.

2012 - Nuance Financial Tax & Accounting

Rob Satrom started and founded Nuance Financial Tax & Accounting out of Lakeville, helping small businesses with pro-active tax planning, tax services, bookkeeping and more. He left Nuance to start Feedbackwrench to help those clients with more than their taxes.

2015 -2018- Feedbackwrench Grinding

Between 2016 - 2018 we spent time helping smaller customers, building our credibility, and learning what actually gets results for them.

2018 - Present Feedbackwrench Team

After building momentum, we've been fortunate to build a team of designers, copywriters, and project managers that help us work efficiently for our customers.


We've built a team and process to live out our mission - to maximize the efforts of business owners and entrepreneurs by making the web their best employee.