Gain Trust, Be Compelling

This is all about the Customer Journey

Potential Customers go through the following 3 Stage Journey:

Stage 1: Awareness

At this stage, potential customers are experiencing a need or problem, and are realizing a solution might be in order. Content is not about the compayny, but the problem.

Types of Content

  • Inbound Content - Keywords
  • Studies, Blogs, Youtube
  • White Papers & FAQ

Stage 2: Consideration

Buyers clearly understand they have a need, but consideration is about evaluating options, comparing prices, and determining what's most likely to be the best solution.

Types of Content

  • Comparison Posts
  • Case Studies
  • Expert Advice, Podcast Youtube

Stage 3: Decision Making

Now it's about reinforcing your brand so that people decide to trust your company and solution. Now things get personal and specific

Types of Content

  • Reviews & Testimonials
  • Tutorials & Product Demos
  • Functional logistics
Framing our process

Our 4 Step Discovery Process is about your prospective customers.

We build websites, branding, marketing strategies, campaigns and content that will attract, engage and delight your potential customers.

Identify Your Core Focus

We start with identifying your core focus or your "hedgehog" principle.  This is meant to help us understand what strategies will drive your economic engine, what can you be best at, and what are you passionate about.  Understanding this helps us craft the website in order to attract the right kind of prospective customers

Discover your Ideal Customer

The customer is the hero in the story of your business, and we want to work with you to deeply understand your core customers so we can help your digital footprint to connect with them and move them along the buyer's journey.

Craft a Unique Value Proposition

Why are you better than your competitors? What approach do you take to deliver greater amounts of value than your competitors? 

Implement Trust Signals

We'll work to develop a system that helps people trust you, so that any additional traffic will translate into new customers, not just visitors to your website.

Partnering with you to attain a worthy vision

Our Process

Identify the Opportunities with Research

We'll work to deeply understand your business, story, goals, identity & vision.  We then work to identify opportunities and craft strategy.

You Choose the Solutions.

After partnering with you to identify opportunities that fit your business vision, we'll work to find what fits your budget, business model & priorities.

Design, Develop & Implement

We will partner with you to create the websites, campaigns, videos, copywriting, and other assets needed to execute on the plan.

Ongoing Outsourced Marketing Services

Many of our clients choose to hire our team to continuously run campaigns, develop content, shoot video and work on SEO.

what they say

FeedbackWRENCH 
Testimonials

Murf

Murf's Appliance Repair Owner

I can't say enough about Rob! Rob does what he says and says what he means. He listens, consults then executes! But, the differentiator between him and others...RESULTS! If you are looking to take your business to the next level you have found the right person!

Tom Spaniol

Zenlord Pro CEO

Rob and his team have been great to work with, from website development, keyword searches, and video creation. They understand our industry and what our customers are looking for and have really helped connect us with our core customer.

Jake Scarbrough

Haggard Pirate

I have been working with Rob at FeedbackWrench for a few months now. After many conversations on strategic moves and game planning we have put our efforts into gear. We have never seen growth like this until working with him! Couldn't be happier at our growth rate, very very impressed!

Shawn Nelson

New Spaces Remodeling

Rob consistently goes above and beyond to help us achieve our goals with our website, digital communication and marketing, and backend processes.