This workshop positions YOU as the trusted guide with a clear plan. You're not the hero - you're the wise mentor who helps the hero.
SB7_9 - How do you demonstrate empathy?
"We understand what it's like to..." or "We've seen too many businesses struggle with..." How do you show you get their frustration?
SB7_10 - How do you demonstrate authority/competence?
Years in business? Projects completed? Certifications? Results? Testimonials? What proves you can solve this?
SB7_11 - What are the 3-6 steps in your process?
Simple steps from start to finish. Customer-focused language. Makes it feel achievable. "Schedule Consultation → Get Custom Plan → Begin Transformation"
SB7_12 - What are 3-4 agreements or commitments you make?
Promises that address fears. "We'll respond within 24 hours." "You'll never get surprise charges." "We'll protect your home like it's our own."
SB7_13 - Experience/proof points:
How many years? How many customers? What scale of results?
SB7_14 - Credentials that matter:
Licenses? Certifications? Training? Associations? What makes you qualified?
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