D: Storybrand SB7 Foundation Workshops

D.1 StoryBrand Session 1: Defining Your Customer's Desire

Define exactly who your customer is and what they want — this is the foundation your entire brand message is built on.

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StoryBrand Session 1: Defining Your Customer's Desire

This workshop defines WHO your customer is and WHAT they want. This is the foundation of your entire brand message.

SB7_1 - Who is the hero of the story?

Your customer, not you. Describe a specific person. Not "homeowners" but "35-year-old suburban mom whose kitchen is outdated and embarrassing."

SB7_2 - What do they want?

ONE clear desire. Specific and relatable. What's the transformation or outcome they're seeking?

SB7_3 - How would their life be better if they got it?

What changes? How do they feel? What becomes possible? Make it tangible.

SB7_4 - How does this connect to their survival or thriving?

Does it save money (financial survival)? Save time (time survival)? Build status (social survival)? Give meaning (philosophical survival)?

D.2 - StoryBrand Session 2: Identifying the Problem & Villain

What problem does your customer face? Who's the villain? How does it make them feel? Let's get clear on their struggle.

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D.3 - StoryBrand Session 3: Positioning Your Guide & Plan

Show you understand their pain, prove you can solve it, and give them a simple plan to follow. Become their trusted guide.

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D.4 - StoryBrand Session 4: Crafting Your Call to Action

What do you want them to do? Create clear, compelling calls to action that make people want to click and engage.

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D.5 - StoryBrand Session 5: Clarifying the Stakes & Failure

What happens if they don't act? Help them see the real stakes and cost of staying stuck where they are.

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D.6 - StoryBrand Session 6: Painting the Success Transformation

Paint the picture of success. Show them the transformation, how they'll feel, and what life looks like on the other side.

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D.8 - StoryBrand Session 7: Your One-Liner & Controlling Idea

Distill everything into one powerful message—the single idea you want people to remember about your business.

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More In This Series

D.1 StoryBrand Session 1: Defining Your Customer's Desire

D.2 - StoryBrand Session 2: Identifying the Problem & Villain

D.3 - StoryBrand Session 3: Positioning Your Guide & Plan

D.4 - StoryBrand Session 4: Crafting Your Call to Action

D.5 - StoryBrand Session 5: Clarifying the Stakes & Failure

D.6 - StoryBrand Session 6: Painting the Success Transformation

D.8 - StoryBrand Session 7: Your One-Liner & Controlling Idea

Other Series

A: Client Onboarding & Discovery with Feedbackwrench

B: Define Your Services One by One

C: Your Brand & Graphic Design Workshops

D: Storybrand SB7 Foundation Workshops

E: Social Media Content Foundations Workshop

F: Deep Dive About Your Business Coaching Workshops

G: Building Your Client Testimonials

H: Case Study Creation

I: Project Photos, Videos & Details

Category

Client Onboarding & Core Messaging

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