This workshop creates your DIRECT CALL TO ACTION (what you want them to do) and TRANSITIONAL CTA (low-risk first step). Clear, compelling, repeated.
SB7_17 - What's your primary direct call to action?
Schedule a consultation? Get an estimate? Start a project? Buy now? One clear main action.
SB7_18 - How do we make it obvious and easy?
Where does the button go? What does it say? How simple is the process?
SB7_19 - What valuable information could you give away?
Lead magnet. Free guide? Checklist? Video training? Something that makes them say "I definitely want that."
SB7_20 - Why should someone take action TODAY?
What's the urgency? Limited availability? Seasonal factors? Problem getting worse? Opportunity cost?
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