D.2 - StoryBrand Session 2: Identifying the Problem & Villain

Name the real problem your customer is facing — external, internal, and philosophical — and identify the villain standing in their way.

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StoryBrand Session 2: Identifying the Problem & Villain

This workshop identifies the PROBLEM standing in your customer's way and the VILLAIN causing it. This creates the story conflict.

SB7_5 - What external problem do they face?

The tangible, observable issue. The thing anyone could witness. "The website doesn't rank in Google." "The accounting is messy."

SB7_6 - How does that external problem make them FEEL?

This is the internal problem. Frustrated? Worried? Embarrassed? Confused? Stressed? Behind? This is what they're really buying a solution to.

SB7_7 - What's WRONG about the fact they're facing this?

This is the philosophical problem. Why is it unjust or wrong? "Business owners shouldn't have to choose between growth and sanity." "Good contractors shouldn't lose work to fast-talking salespeople."

SB7_8 - What is the villain?

Give the root cause a name. Not your competitors - the deeper enemy. "Confusing Marketing Advice." "Shady Contractors." "Information Overload."

D.1 StoryBrand Session 1: Defining Your Customer's Desire

The starting point of StoryBrand: who is your customer and what do they really want? Answer these foundational questions.

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D.3 - StoryBrand Session 3: Positioning Your Guide & Plan

Show you understand their pain, prove you can solve it, and give them a simple plan to follow. Become their trusted guide.

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D.4 - StoryBrand Session 4: Crafting Your Call to Action

What do you want them to do? Create clear, compelling calls to action that make people want to click and engage.

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D.5 - StoryBrand Session 5: Clarifying the Stakes & Failure

What happens if they don't act? Help them see the real stakes and cost of staying stuck where they are.

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D.6 - StoryBrand Session 6: Painting the Success Transformation

Paint the picture of success. Show them the transformation, how they'll feel, and what life looks like on the other side.

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D.8 - StoryBrand Session 7: Your One-Liner & Controlling Idea

Distill everything into one powerful message—the single idea you want people to remember about your business.

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