Generate sales fast with paid ads.
We know what paid ads get sales, using Google, Facebook, LinkedIn, Youtube, Instagram and other platforms.
Our Ads Approach
Dominate Search
We'll ensure you command market share through search ads.
Google My Business Ads
We can use your Google reviews in ads to really create momentum
Lead Generation
Run ads on Facebook to give away a resource in exchange for an email address.
Retargeting
Close more deals by serving additional ads to people who've already interacted with you before.
Machine Learning Optimized
Our ads are smarter than others, which result in lower costs & better ROI.
Well Rounded Approach
We take a well rounded approach, using SEO, Paid Ads, Email & Retargeting to close more deals.
Different Types of Ads
Learn the types of ads you can use.
Google & Bing
Paid Search Ads
Paid search ads will show up in the search engine result pages on Google & Bing. Paid search ads are excellent because they show high intent & we can assume they are ready to find a solution and close.
Facebook, Instagram & LinkedIn
Lead Generation on Social Media
Paid search ads will show up in the search engine result pages on Google & Bing. Paid search ads are excellent because they show high intent & we can assume they are ready to find a solution and close.
Youtube
Youtube Bumper Ads & Discovery Ads
We can use Youtube pre-roll bumper video ads, as well as discovery ads, to have excellent conversations with people. Ads can point to either a landing page a Youtube video.
Youtube provides inexpensive reach for companies, and amazing targeting capabilities.
Youtube is also excellent for remarketing ads, showing video bumper ads and Youtube search results to people who've already interacted with your website before.
Google Display Ad Network
Websites & blogs across the internet, as well as Google websites, have advertising installed called "adsense".
We can create an array of graphics which will be used in advertisements across the adsense & Google network.
We can use Display ads to target a very specific audience, and then get very inexpensive brand impressions.
Key Ideas for Advertising
Here are some of the core terms and ideas you might want to understand about paid ads.
Remarketing
We will install the Google, Facebook and LinkedIn tracking codes on your website, so that we can create audiences out of current uses and then serve ads up to that targeted group of people.
Machine Learning
We optimize for machine learning. In short, as your ads produce the results we want, machine learning will identify commonalities within the group of people that converted, and then optimize your ads automatically to get better results at better ROI.
Lead Magnets
One type of advertising will advertise a free giveaway, either a guide or video, in exchange for an email address. This is referred to as a lead magnet. This helps to build an email list which you can then connect with.
Auctions & Cost Per Result
Ads utilize an auction system, where all advertisers compete against each other in a microsecond. The more competitive the industry and region, the higher the price for a click or result will be.
Quality Scores & Optimizaiton
The more relevant your ad is to the end users original intent, you will be rewarded with an increased quality score, which leads to reduced multiplier on your auction bid, which leads to LOWER COSTS FOR ADS. Optimization occurs when there is a synergy between written ads, keywords, landing pages and the intent of the user. This means we must optimize your landing pages to get better results.
Traffic vs. Conversions
We want to trade $10 bills for $100 bills. Remember, that the key is to have a website landing page, or ad, that actually leads to conversions. Companies need to build up to 8 to 15 marketing impressions before someone takes a step, but we need to get conversions, not just traffic.
The Paid Ads Process
After hundreds of ads written for an array of small businesses, we've developed a pretty simple system to get your business setup up excellently.
Create strategy to meet your goals
We'll identify your capacity & goals, and then develop a strategy that will get you there.
Develop ads & supporting pages
We'll write the ad copy, design creative assets, develop landing pages & write followup email campaigns.
Launch ads
We'll get your ads up and running, but that's just the beginning.
Continuously improve
We'll manage your ads to ensure they're accomplishing your goals and running efficiently.
Support & evolve
Ad should be watched carefully, improved and tweaked as things change over time.
Don't Take Our Word for It
We're honored to have made a big difference in the business and lives of our customers, come learn a bit more about the results we've achieved.
Schedule a Consultation"We've tripled our business working with Feedbackwrench"
Dylan Fredrickson - Fredrickson Masonry
Schedule to create sales now
When you reach out, we'll connect virtually and find ways to move your business upward and forward.
