Ask a better question first
Most contractors ask what a website costs. The better question is what a website should bring back. A cheap site that never books a consult is the most expensive one you can buy. A site that wins one more big project a year usually pays for itself many times over.
So before you compare quotes, decide what you want the site to do. Book more consults? Sell the bigger, better-margin job? Recruit crew? Each one changes what you should build.
You don't just need a new website. You need one that sells the bigger job and keeps getting better.
Rob SatromWhat drives the cost
Every honest quote comes down to a handful of things:
- Message and strategy. Does someone figure out what makes you the better choice, or do they paste your old copy into a new template?
- How many pages. Each core service and each town you serve deserves its own page if you want to show up for it.
- Photos and video. Real project photos and a short sales video sell far better than stock. Capturing them takes time.
- Lead capture and follow-up. Forms, texting, booking and tracking that connect leads to signed jobs.
- Who can update it. If every change needs a developer, you'll pay for the site again and again.
We keep our own pricing in one place, so it's always current. See how our pricing works.
Costs nobody quotes
The build is only part of the bill. These show up later:
Three kinds of contractor sites
| DIY template | Typical agency site | A site that sells | |
|---|---|---|---|
| Message | Whatever you write | Your old copy, restyled | Built from a strategy workshop |
| Photos | Stock or phone shots | Stock | Your real projects, captured |
| Updates | You, slowly | Email a developer, wait | Your team, with a quick chat |
| Maintenance | Plugins and patches | Monthly fees | Plain, fast code. Nothing to patch. |
| Tracking | Visits, maybe | Clicks and form fills | Leads tracked to the paid invoice |
| Gets better | Rarely | When you pay for it | Every month, with every project |
In our opinion, based on hundreds of contractor sites we've seen.
What your site needs to win jobs
Build it from the bottom up. Traffic poured onto a site with no message and no proof just leaks.
- A clear message a stranger gets in five seconds
- Service and town pages for the work you want more of
- Project pages with real before and after photos
- Reviews and video testimonials
- A simple way to book a consult
Is it worth it?
Run your own math. Take your average project and your gross margin. Ask how many extra signed jobs a year the site needs to win to pay for itself. For most remodelers and builders, the answer is one or two. Then ask what happens if it wins more.
A real example
Country Creek Builders, a family-owned design-build remodeler in Lakeville, came to us in 2021 with a site and an agency that weren't working. We rebuilt the site, then added search and in-house video.
After a few months of working with Rob - we noticed a drastic increase in website traffic - and this was before he started working on our SEO marketing. Now that Rob has added the SEO for our company - We are currently receiving more traffic and leads from our website then we can handle.Watch a video we made4 min
Read the Country Creek Builders story.
Rob Satrom, founder of Feedbackwrench
Rob built two businesses: Feedbackwrench and Nuance Financial Tax & Accounting. Since 2015 his team has helped transform 550+ small businesses with marketing, strategy and systems that grow them profitably.
Frequently asked questions
Does Feedbackwrench build websites for contractors?
Yes. We build websites for remodelers, builders and trades as part of the Profitable Growth System, with the message, photos, tracking and follow-up that make a site pay. See our website work
How long does a contractor website take?
It depends on the number of pages and whether we're capturing new project photos and video. The strategy workshop comes first, so the build goes fast once the message is set.
Can I update the site myself?
Yes. We set it up so your team can add projects and pages with a quick chat in Claude, ChatGPT or Grok. No developer and no WordPress maintenance. We're here when you want more.
Where can I see your prices?
On our pricing page. We keep it in one place so it's always current.
