Short-handed and hiring on gut feel
Job posts get a trickle of applicants, and the good ones disappear before you call back.
Recruiting and training · Setup part 13
Hire, train and deploy good people before you're desperate.
Most owners want to step back. But finding people who stick is hard, because job boards bury you with everyone else and the know-how lives in your head. Don't get stuck as the bottleneck. We'll build your recruiting pages, position videos, SOPs and training, so good people find you, get productive fast and stay.
A live call with our team. You'll leave with your top three fixes.
Position videoThe role, who fits and what it's really like
4.9★
177+ Google reviews from real clients
2015
helping small businesses grow since
550+
businesses transformed
Foundation enables execution
Build it in this order, and every piece makes the next one work.
Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.
- 1A clear message, before any design or traffic
- 2Website, videos and messaging that build trust and drive sales
- 3Proof from day one: reviews, projects, video
- 4Ads and remarketing, paid search first
- 5Content that gets found: guides, service and town pages
- 6Systems, people and process, so growth doesn't bury you
Problem · Solution · Transformation
From short-handed to a team that runs without you.
Growth stalls without good people. Here is how we help you hire, train and deploy them.
Clear roles, real job ads, real screening
We write the role, the ad and the screening steps, so the right people apply and the wrong ones don't.
Trained on your systems
New hires learn your way of doing things from training built on your own SOPs.
So the business runs without you in every job
You get your evenings back and your team handles more of the work, the right way.
The real problem
Can't hire, train and keep good people?
There are no SOPs, so the know-how lives in your head. Training happens on the fly. Recruiting only starts when someone quits. Every new hire depends on you, and you can't step back.
The work is there. The people aren't.
Recruiting
You only recruit when you're desperate.
So you take whoever applies, and every hire feels like a gamble.
Training
Training happens on the fly.
New people shadow whoever's free, learn bad habits and take months to get productive.
Scale
Growth stalls because you can't staff the work.
Your best people burn out covering the gaps, or they leave.
Rob SatromFounder, Feedbackwrench
On your side of the table
You shouldn't have to be the only one who knows how it's done.
Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.
2015
in business since
550+
businesses transformed
Family
owned and run by Rob & Heather
4.9★
177+ Google reviews from real clients
We've built two businesses ourselves, so we've hired, trained and lost people too. We know how much of your company lives in your head, and how good it feels when it doesn't.
Hire, train and deploy
From open role to productive teammate, one step at a time.
Recruiting isn't a job post. It's a path. We build every step, so good people find you, choose you and get up to speed without you holding their hand.
Show who you are
Vision and culture videos and a careers page that sound like you.
Bring them in
Position videos, recruiting ads and follow-up that treats applicants like leads.
Get them productive
SOPs and training videos, so new people learn it right the first time.
What we build
Everything you need to hire well and train once.
It all comes from your vision and culture workshop, so every page, video and SOP says the same thing about who you are.
Join our crewReal work. Good people. A path to grow.
Equipment operator Watch video
Project lead Watch video
Careers pages and recruiting funnels
A careers page with job listings Google can read, recruiting ads and an application that takes minutes, not an hour.
Ground TechVideos that sell the job
Vision and culture, position videos and high-performer recruiting, so the right people see themselves on your team.
Performance FinancialKnow-how out of your head
Clear SOPs written from how you actually do the work, stored where your team and your AI can find them.
Lakeville Lawn CareOnboarding that runs itself
Onboarding and SOP videos, plus a training path, so new hires get productive fast and keep learning.
Your applicant pipeline
Treat applicants like your best leads.
Good candidates have options. So we follow up fast, show them the job on video and let them book their own interview, inside the same platform that runs your sales.
Sample messages. We write yours in your voice.
New applicantText · 7:18 PM
Thanks for applying! Here's a short video on what the job is really like.
Just watched it. Sounds like a great crew.
Glad to hear it. Want to pick an interview time? Here's the link.
✓
Interview bookedThu 2:00 PM · from careers page
Real teams, shot by our team
Great people want to see the team before they apply.
Stock photos of strangers in hard hats don't recruit anyone. Your real crew does. We photograph and film your people at work, then use it on your careers page, recruiting ads and social.
What we built for Ground Tech
Hiring operators was one of their biggest challenges. We made their "We Are Looking For Operators" recruiting video, built an operator application form and shot their crew in the shop and on the job.
How it works
Three steps to a team that doesn't need you for everything.
We'll find the bottleneck first. Sometimes it's hiring. Sometimes it's training. Sometimes it's the sales system feeding them.
STEP 01
Book your Sales & Marketing Audit
A live call with our team. We look at your message, website, leads, proof, ads, tracking and systems.
STEP 02
Get your scored audit
You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.
STEP 03
We set up your system
We build your Profitable Growth System, including your recruiting and training path, then equip your team to run it.
Real clients
Real sites. Real owners. Real calls.
Real clients, real reviews
Owners who stopped doing it all themselves.
4.9 177+ Google reviews · read them
Rob is the key to helping us market on the web, we couldn't do it without him. His experience saves us time and money!Watch their review
Mike HenslinGround Tech
Rob was amazing to work with. The guy went above and beyond at each turn and created an amazing website. His team is responsive and gives great insight. If you're looking for professional care when building your website and SEO, I recommend them to all of my fellow business owners!Watch their review1 min
Drake Vant HulPerformance Financial
Two futures
Picture taking a week off while the work gets done right.
Or keep being the answer to every question. Here's what each road looks like a year from now.
With the system
A team focused on what they do best.
- Good people find you before you need them, because your careers page and videos are always working.
- New hires learn from SOPs and videos, so they get productive fast and you stop repeating yourself.
- You step out of the day-to-day and into the work only you can do.
If you wait
Settling for a job post and a prayer can keep you stuck as the bottleneck.
!
Every hire is a gamble
You take whoever applies, then spend months finding out.
!
Your best people burn out
They cover the gaps until they leave, and the know-how leaves with them.
!
Growth stalls
You turn down work, or take it and watch quality slip, because you can't staff it.
Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
Video we've made
Recruiting videos we have made. Click any one to watch.
Videos that show candidates what working with you is really like.
GroundtechRecruiting video
Lakeville Modern DentistryRecruiting video · 2 min
Lakeville Modern DentistryRecruiting video · 2 min
Lakeville Modern DentistryRecruiting video · 3 minEvery video here was planned, shot and edited by our team for a real client.
Buy it now
Start building a team that runs without you.
Add the Recruiting & Careers System to any Setup, or get it as part of the full Process & Systems Setup.
Add-on
Recruiting & Careers System
Your recruiting message and video, a careers page that shows up in Google Jobs, apply-online into a hiring pipeline, an interview process and Meta recruiting ads.
$2,500
one time, or from $499/mo
Buy nowOr pay over time
3 payments$899/mo6 payments$499/moPay in full is always the lowest total.
Scale
Process & Systems Setup
Your core services and SOPs codified in your system, with automations, a project system, an internal AI knowledge base and a training site.
$7,500
one time, or from $529/mo
Buy nowOr pay over time
3 payments$2,699/mo6 payments$1,499/mo12 payments$799/mo18 payments$649/mo24 payments$529/moPay in full is always the lowest total.
Scale
Process & Training Package
The Process & Systems Setup and the Training Video Add-on together.
$15,000
one time, or from $1,049/mo
Buy nowOr pay over time
3 payments$5,399/mo6 payments$2,999/mo12 payments$1,649/mo18 payments$1,299/mo24 payments$1,049/moPay in full is always the lowest total.
Not sure which one fits? Start with your $99 Sales & Marketing Audit.
Questions owners ask
What owners ask about recruiting and training.
Plain answers. If yours isn't here, ask us on your audit.
Does Feedbackwrench help with hiring and recruiting?
Yes. Hire, train and deploy your people is part 13 of the Profitable Growth System. We build careers pages, recruiting funnels and ads, culture and position videos, SOPs and training.
Can you make videos for our job openings?
Yes. Position videos show the role, who's a great fit and what working with you is really like. They go on your careers page and in your recruiting ads. See our video and photo page for how we make them.
Do you write our SOPs?
We help you get the know-how out of your head and into clear SOPs, built from how you actually do the work. Many become short training videos too.
Will this work for trades crews?
Yes. Operators, techs, crew leads and office staff all want the same thing: to see the team and the job before they apply. Real photos and video of your crew do the selling.
Is this just for big companies?
No. It's built for owner-operated businesses that want to grow without burying the owner. We'll size it to where you are on your audit.
How does pricing work?
We'll walk through it on your audit. You can also see how our pricing works.
Where it fits
Hiring and training is one part of the system. Here is the whole thing.
Every part feeds the next. Click through to see how it all works together, or let it play.
The fundamentals
The advantages
Fundamental 1 of 8
Strategy and messaging workshops
ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.
So that you can stand out and win work on value, not just price.
- Your one-liner and story
- Who you serve and why they buy
- The message every page and ad uses
Fundamental 2 of 8
Brand and design standards
ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.
So that you can look as established as you really are, before the first quote.
- Logo, colors and type rules
- Templates your team can use
- Consistent from yard sign to inbox
Fundamental 3 of 8
A website that sells
ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.
So that you can turn the visits you already get into booked work.
- Clear message above the fold
- Real photos and real reviews
- Every form and call tracked
Fundamental 4 of 8
Videos that sell and nurture
ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.
So that you can sell at higher margins without a harder sell.
- Scripted, shot or built for you
- Local or national
- Captions, music and every screen size
Fundamental 5 of 8
Paid ads
ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.
So that you can spend where it pays and stop guessing.
- Google Search and local ads
- Facebook and Instagram ads
- Budgets tied to booked jobs
Where your ads run
Google Ads
YouTube
Meta
Facebook
Instagram
LinkedIn
Google AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8
Funnel and retargeting
ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.
So that you can win the buyers who just needed a little more time.
- Lead magnets and landing pages
- Email and text follow-up
- Retargeting ads that remind them
Fundamental 7 of 8
AI optimization, AEO and SEO
ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.
So that you can be found by buyers who are already looking for you.
- Local SEO and Google Business Profile
- Answer pages AI tools can quote
- Rank tracking across your service area
Fundamental 8 of 8
Ad management and testing
ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.
So that you can get more jobs from the same ad spend.
- Monthly creative tests
- Search term and waste cleanup
- Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do
Authority building
ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.
So that you can own your market instead of renting it from the ad platforms.
- A steady stream of Google reviews
- Client stories and case studies
- Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do
Client engagement system
ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.
So that you can stop losing work to whoever replies first.
- Instant text back on every lead
- Follow-up until they book
- Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do
Profit and ROI tracking
ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.
So that you can put every dollar where it pays.
- Every lead tracked to its source
- Revenue and profit by channel
- One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do
Your AI hub
ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.
So that you can get your time back without losing your voice.
- Your story, offers and SOPs loaded in
- Write, reply and plan in your voice
- Works with Claude, ChatGPT and Grok
Your AI hubAdvantage 5 of 6 · what most agencies won't do
Feedbackwrench OS
ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.
So that you can run the business from one place instead of six.
- Website hosting, CRM and one inbox
- AI agents that answer and book
- A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do
Hire, train and deploy your people
ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.
So that you can step back from every job and let the business run.
- Job posts and screening
- Training built from your SOPs
- Scorecards for every role
Every part feeds the next. One team, one system, built in the right order.
Your next step
Stop being the bottleneck. Book your Sales & Marketing Audit.
We'll look at your sales, systems and team, then show you what we'd fix first so growth doesn't bury you.
If nothing's broken, we'll tell you that you don't need us.
More salesBetter marginsA team focused on what they do best
