Industries / Contractors / Contractor website design
Website design for contractorsA contractor website that books estimates, not just visits.
Most contractors want a full schedule of the right jobs. But most contractor sites look fine and do nothing. Don't get stuck with a site that sends calls to voicemail. We'll build one that shows your real jobs, answers every call and form in seconds and puts the estimate on your calendar.
A live call with our team. You'll leave with your top three fixes.
4.9 177+ Google reviews · Since 2015 · 550+ businesses
177+ Google reviews from real clients
helping small businesses grow since
businesses transformed
Build it in this order, and every piece makes the next one work.
Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.
- 1A clear message, before any design or traffic
- 2Website, videos and messaging that build trust and drive sales
- 3Proof from day one: reviews, projects, video
- 4Ads and remarketing, paid search first
- 5Content that gets found: guides, service and town pages
- 6Systems, people and process, so growth doesn't bury you
Tired of a website that looks fine and books nothing?
Referrals still look you up before they call. If your site is slow, generic or out of date, they quietly call someone else. And when you miss a call from the roof, nobody follows up.
Sound familiar?
The typical contractor site: fine to look at, no reason to call.
It doesn't show your real work.
Stock photos and vague promises make you look like everyone else, so homeowners shop on price.
Most web guys build it and walk away.
No follow-up, no reviews, no tracking. Nobody tells you which jobs the site brought in.
You stay stuck on referrals.
When referrals slow down, there's nothing behind them to keep the schedule full.
Most businesses waste 30-80% of their marketing spend. Here is where it goes.
You know what you spend, not what it brings back. So you keep funding what doesn't work.
Every lead is traced to the ad that brought it, so you fund what works.
Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.
A steady flow of leads from ads, search and referrals, month after month.
It looks fine, but nothing tells a stranger why you're the better choice. So they call whoever makes it easy.
A clear message and real proof, so strangers know why you're the better choice.
When it does, it doesn't sound like you. So buyers compare you on price like everyone else.
Reviews, stories and videos in your voice, every month.
You quote what people ask for, one piece at a time, instead of guiding them to the full solution.
A sales process that guides buyers to the full, higher-margin solution.
Double entry, busywork and a patchwork of apps. Your best people burn out, or leave.
One connected system and a trained team, so nothing falls through.
Your website is one part of the system. Here is the whole thing.
Rankings and websites work best when every other part pulls in the same direction. Click through, or let it play.
The fundamentals
The advantages
Strategy and messaging workshops
So that you can stand out and win work on value, not just price.
- Your one-liner and story
- Who you serve and why they buy
- The message every page and ad uses
Brand and design standards
So that you can look as established as you really are, before the first quote.
- Logo, colors and type rules
- Templates your team can use
- Consistent from yard sign to inbox
A website that sells
So that you can turn the visits you already get into booked work.
- Clear message above the fold
- Real photos and real reviews
- Every form and call tracked
Videos that sell and nurture
So that you can sell at higher margins without a harder sell.
- Scripted, shot or built for you
- Local or national
- Captions, music and every screen size
Paid ads
So that you can spend where it pays and stop guessing.
- Google Search and local ads
- Facebook and Instagram ads
- Budgets tied to booked jobs
Google Ads
YouTube
Meta
Facebook
Instagram
LinkedIn
Funnel and retargeting
So that you can win the buyers who just needed a little more time.
- Lead magnets and landing pages
- Email and text follow-up
- Retargeting ads that remind them
AI optimization, AEO and SEO
So that you can be found by buyers who are already looking for you.
- Local SEO and Google Business Profile
- Answer pages AI tools can quote
- Rank tracking across your service area
Ad management and testing
So that you can get more jobs from the same ad spend.
- Monthly creative tests
- Search term and waste cleanup
- Cost per lead and per job watched
Authority building
So that you can own your market instead of renting it from the ad platforms.
- A steady stream of Google reviews
- Client stories and case studies
- Content for your site, YouTube and social
Client engagement system
So that you can stop losing work to whoever replies first.
- Instant text back on every lead
- Follow-up until they book
- Check-ins that bring repeat work
Profit and ROI tracking
So that you can put every dollar where it pays.
- Every lead tracked to its source
- Revenue and profit by channel
- One simple monthly scorecard
Your AI hub
So that you can get your time back without losing your voice.
- Your story, offers and SOPs loaded in
- Write, reply and plan in your voice
- Works with Claude, ChatGPT and Grok
Your AI hubFeedbackwrench OS
So that you can run the business from one place instead of six.
- Website hosting, CRM and one inbox
- AI agents that answer and book
- A pipeline your whole team can see
Hire, train and deploy your people
So that you can step back from every job and let the business run.
- Job posts and screening
- Training built from your SOPs
- Scorecards for every role
Every part feeds the next. One team, one system, built in the right order.
The selling pyramid we build every contractor site on.
A site that books starts with what you say.
We build in order. Message first, then the site, then proof, then traffic. Skip a layer and the ones above it leak.
A clear message
Why you're worth more than the lowest bid, said plainly so homeowners remember it.
A website that sells
A page for each service, an estimate form that asks the right questions and an AI receptionist that texts back in seconds.
Real proof
Your real jobs by town, reviews after every job and short videos, so trust shows up before you do.
Search, Maps and ads
Traffic lands on pages built to book, so every click has a real shot at becoming a job.
A page for every job homeowners search for.
Every service gets its own page with your photos and your process, built for the searches homeowners actually make.
What you build, who you build for and how you run a job.
general contractors near me · 20,000 / moReplacement, repair and storm damage.
roofers near me · 85,000 / moVinyl, fiber cement and repair.
siding contractors near me · 19,000 / moNew decks, composite and repairs.
deck builders near me · 22,000 / moDriveways, patios and flatwork.
concrete contractors near me · 22,000 / moMore space, built by one crew.
home addition contractor · 4,700 / moOne page for each town you work in, with jobs from that town.
Every finished job becomes a page and a social post.
Monthly US searches shown where we have them.
Sample service page · illustration
Built to book estimates, not just look good.
Every site runs on one connected system, so the site, the phone and the follow-up work together.
Real jobs, not stock photos
Job galleries by service and by town, so customers see work like theirs from a crew like yours.
Your office edits with a quick chat
Add a job, change a service area or put up a seasonal offer by typing what you want. No developer.
Fast on a job-site phone
Plain code and fast hosting, so pages load quickly on a phone with one bar of signal.
Estimate requests with the facts
Forms ask for the job type, address and photos, so you show up to the estimate ready.
An AI receptionist while you're on a roof
Missed calls get a text back in seconds. AI answers calls, texts and DMs and books the estimate.
Reviews after every job
An automatic ask when the job closes, so your rating grows with your work.
Real websites for contractors. Still live, still selling.
See all 143 sites
You built the business. Your site should keep up.
Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.
We've worked with contractors who were great at the work and tired of sites that did nothing. We build the site, connect the phone and follow-up, and show you which jobs it brought in.
in business since
businesses transformed
owned and run by Rob & Heather
average first-year ROI for clients using our profitability tracking
Three steps to a site that books estimates.
No guessing and no giant proposal. You'll know what's broken and what we'd fix first before you spend another dollar.
Book your Sales & Marketing Audit
A live call with our team. We look at your website, message, leads, proof and tracking.
Get your scored audit
You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.
We set up your system
We build your site on the Profitable Growth System, then equip your team to run it. We're here when you want more.
How your new contractor website comes together.
Which jobs make you money, where you want to work and why customers pick you.
Your message, your services and your real jobs. Plain words a homeowner understands.
The site goes live on the Profitable Growth System with tracking, missed-call text back and review requests on.
Add jobs and update pages with a quick chat. We're here when you want more.
Your website is one part of one system.
A site on its own is a brochure. Built on your message, fed by ads and search, filled with proof and tracked to the paid invoice, it becomes the center of a selling machine.
The fundamentals you came for
- Strategy and messaging workshops
- Brand and design standards
- A website that sells
- Videos that sell and nurture
- Paid ads
- Funnel and retargeting
- AI optimization, AEO and SEO
- Ad management and testing
The advantages most agencies won't do
- Client engagement system
- Profit and ROI tracking
- Your AI hub
- Feedbackwrench OS
- Hire, train and deploy your people
Contractors who got a site that actually works.
4.9 177+ Google reviews · read them
I wouldn't have believed it, but they've delivered more results than we could have imagined for our excavation, septic & sewer repair business. 100% recommend Feedbackwrench.Watch their review
Google review ↗Rob and his team of web designers were a pleasure to work with. My new website is perfect thanks to all the hard work Feedback Wrench put in throughout the entire process. I look forward to working with Rob and his team for all my marketing and SEO in the future.Watch their review
Rob is the key to helping us market on the web, we couldn't do it without him. His experience saves us time and money!Watch their review
Real jobs, real crews.
Shot on real job sites for real clients. No stock.
Clear message. Real photos. More calls.
Picture a site that keeps your schedule full.
More sales, better margins and a team focused on what they do best.
Estimates you can trace to paid jobs.
We track every lead to the paid invoice, so you know which pages and ads fill your schedule.
Change your site without a developer.
Add a job, change a service or build a landing page with a quick chat in Claude, ChatGPT or Grok.
Your best jobs win the next one.
Real job photos and reviews show homeowners work like theirs, so price matters less.
Settling for a basic site can cost you the jobs you never knew about.
Some web vendors never connect the site to booked jobs, leaving you guessing which leads paid off.
Homeowners don't wait. They call whoever answers.
Without real proof, every bid gets compared line by line.
New site, new vendor, nothing compounds.
What contractors ask about websites.
Straight answers. If yours isn't here, bring it to your audit call.
Does Feedbackwrench build websites for contractors?
Yes. We build sites for remodelers, home builders, concrete, landscaping, outdoor living and home service contractors, on the Profitable Growth System. See how we build websites.
We get most of our work from referrals. Why do we need a better site?
Referrals look you up before they call. A site that shows your jobs and answers fast turns those referrals into estimates, and catches the people who never had a referral.
Can my office manager update the site?
Yes. Anyone on your team can add jobs, change services and build landing pages with a quick chat.
Do you build sites for my trade?
We work with remodelers, home builders, concrete, landscaping, outdoor living and home service contractors. See the niche pages for each.
How long does a contractor site take?
It depends on how many pages you need and how ready your photos and reviews are. We'll give you a real timeline on your audit call, before you commit to anything.
More for contractors.
Marketing for contractors
Website, ads, follow-up and tracking for contractors, all in one system.
Read more → Sister pageContractor SEO
Show up when someone nearby needs a contractor today.
Read more → The serviceWebsites that sell
How we build websites that sell for every industry we serve.
Read more → The systemThe Profitable Growth System
The fundamentals you came for, plus the advantages that make them pay off.
Read more →Get a site that books estimates. Book your Sales & Marketing Audit.
We'll score your site, your follow-up and your tracking, then show you what we'd fix first.
If nothing's broken, we'll tell you that you don't need us.
