Client · Elko New Market, MN
Bright Fleet Services
A truck repair, fabrication and upfit shop, and Minnesota's NXG truck body distributor. Our team shot their fab shop, upfits and deliveries, then built walkaround videos and a new divisional site.
Marketing for home service companies
Answer every call first. Know which jobs paid.
When the furnace quits or the drain backs up, homeowners call whoever answers first. Most home service owners want more of those calls, but typical agencies sell shared leads and clicks they can't connect to jobs. We'll build the website, ads and follow-up that win the call, then track every job back to where it came from.
A live call with our team. You'll leave with your top three fixes.
Rob SatromYour guide for home service
Home services
Homeowners searching nowIn every town, every day
846Ksearches for "plumber near me" and "plumbers near me"
4.9★
177+ Google reviews from real clients
2015
helping small businesses grow since
550+
businesses transformed
Foundation enables execution
Build it in this order, and every piece makes the next one work.
Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.
- 1A clear message, before any design or traffic
- 2Website, videos and messaging that build trust and drive sales
- 3Proof from day one: reviews, projects, video
- 4Ads and remarketing, paid search first
- 5Content that gets found: guides, service and town pages
- 6Systems, people and process, so growth doesn't bury you
Musket ball, then cannonball
Start with one core campaign. Then roll out more.
One campaign, one service, your home town, tracked to the paid job. Once it hits the target, we copy what worked across every service and every town you serve.
- 1One campaign to test the offer, the hook and the follow-up
- 2Track cost per paid job, not cost per click
- 3Hit the target, then add service and town campaigns
- 4More campaigns, more content, more ranking pages, same system
1 · The musket ball
One core campaignCore service · your home town · tracked to the sale✓ Hit the target: cost per paid job you can live with
→
2 · The cannonball
Core serviceLakeville
Core serviceApple Valley
Core serviceBurnsville
Core serviceEagan
RepairsLakeville
RepairsApple Valley
RepairsBurnsville
RepairsEagan
MaintenanceLakeville
MaintenanceApple Valley
MaintenanceBurnsville
MaintenanceEagan
InstallsLakeville
InstallsApple Valley
InstallsBurnsville
InstallsEagan
What we hear from home service owners
The phone rings at the worst time. Every time.
After hours or mid-job, the caller gets voicemail and dials the next company. Lead sites sell the same homeowner to three of your competitors. And the techs who do great work never ask for the review.
You've got a web guy, a lead app, an answering service and a few tools. Nobody connects them, so nobody can tell you which dollar booked which job. That's not your fault. It's the patchwork.
Sound familiar?
Most businesses waste 30-80% of their marketing spend. At home service companies it hides in shared leads, missed calls and ads nobody can tie to a paid invoice.
Convert
Your website doesn't win the call.
It looks fine, but nothing tells a homeowner why you're the safe choice. So they call whoever makes it easy.
Advertise
Leads aren't predictable.
Busy season buries you. Shoulder months are quiet. Referrals can't fill the gap.
Advertise
Shared leads, shared customers.
Lead sites sell the same homeowner to three competitors, and you race to the bottom on price.
Advertise
You can't connect ad spend to paid jobs.
You know what you spend. You don't know which ads booked the jobs worth having.
Prove
The internet doesn't know how good you are.
Hundreds of great jobs, a few reviews and no photos. The company with more proof wins the call.
Scale
You can't hire, train and keep good techs.
No SOPs, training on the fly and recruiting only when you're desperate. Growth stalls because you can't staff the work.
Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
Where the money leaks
Most businesses waste 30-80% of their marketing spend. Here is where it goes.
1
Advertise · AdsYou can't connect ad spend to sales.
You know what you spend, not what it brings back. So you keep funding what doesn't work.
Every lead is traced to the ad that brought it, so you fund what works.
2
Advertise · LeadsLeads aren't predictable.
Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.
A steady flow of leads from ads, search and referrals, month after month.
3
Convert · WebsiteYour website doesn't sell.
It looks fine, but nothing tells a stranger why you're the better choice. So they call whoever makes it easy.
A clear message and real proof, so strangers know why you're the better choice.
4
Prove · TrustContent that builds trust never gets made.
When it does, it doesn't sound like you. So buyers compare you on price like everyone else.
Reviews, stories and videos in your voice, every month.
5
Convert · The saleYou can't sell the bigger, higher-margin job.
You quote what people ask for, one piece at a time, instead of guiding them to the full solution.
A sales process that guides buyers to the full, higher-margin solution.
6
Scale · DeliveryYour team is buried and your tools don't talk.
Double entry, busywork and a patchwork of apps. Your best people burn out, or leave.
One connected system and a trained team, so nothing falls through.
Find your leaks: book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
How we start, then scale, for home services
Finish the core before you go outward.
Marketing isn't a project. It's a system that compounds. We build it from the center out: convert first, then paid search, then each ring as the last one pays for itself. Tap a stage, or let it play.
Profit tracking runs underneath every stage. Every review, page and video compounds.
Start hereAuto-playing
Tap any stage
Paid searchVideo adsEmail & nurtureGuides, search & AISocial & referrals
Illustration, not client dataThe Profitable Growth System
One system that wins the call and books the job.
Not a menu of services. The same Profitable Growth System we build for every client, tuned for how home service companies win work.
The fundamentals
The advantages
Fundamental 1 of 8
Strategy and messaging workshops
ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.
So that you can stand out and win work on value, not just price.
- Your one-liner and story
- Who you serve and why they buy
- The message every page and ad uses
Fundamental 2 of 8
Brand and design standards
ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.
So that you can look as established as you really are, before the first quote.
- Logo, colors and type rules
- Templates your team can use
- Consistent from yard sign to inbox
Fundamental 3 of 8
A website that sells
ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.
So that you can turn the visits you already get into booked work.
- Clear message above the fold
- Real photos and real reviews
- Every form and call tracked
Fundamental 4 of 8
Videos that sell and nurture
ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.
So that you can sell at higher margins without a harder sell.
- Scripted, shot or built for you
- Local or national
- Captions, music and every screen size
Fundamental 5 of 8
Paid ads
ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.
So that you can spend where it pays and stop guessing.
- Google Search and local ads
- Facebook and Instagram ads
- Budgets tied to booked jobs
Where your ads run
Google Ads
YouTube
Meta
Facebook
Instagram
LinkedIn
Google AdsYouTubeMetaFacebookInstagramLinkedInFundamental 6 of 8
Funnel and retargeting
ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.
So that you can win the buyers who just needed a little more time.
- Lead magnets and landing pages
- Email and text follow-up
- Retargeting ads that remind them
Fundamental 7 of 8
AI optimization, AEO and SEO
ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.
So that you can be found by buyers who are already looking for you.
- Local SEO and Google Business Profile
- Answer pages AI tools can quote
- Rank tracking across your service area
Fundamental 8 of 8
Ad management and testing
ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.
So that you can get more jobs from the same ad spend.
- Monthly creative tests
- Search term and waste cleanup
- Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do
Authority building
ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.
So that you can own your market instead of renting it from the ad platforms.
- A steady stream of Google reviews
- Client stories and case studies
- Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do
Client engagement system
ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.
So that you can stop losing work to whoever replies first.
- Instant text back on every lead
- Follow-up until they book
- Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do
Profit and ROI tracking
ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.
So that you can put every dollar where it pays.
- Every lead tracked to its source
- Revenue and profit by channel
- One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do
Your AI hub
ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.
So that you can get your time back without losing your voice.
- Your story, offers and SOPs loaded in
- Write, reply and plan in your voice
- Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do
Feedbackwrench OS
ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.
So that you can run the business from one place instead of six.
- Website hosting, CRM and one inbox
- AI agents that answer and book
- A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do
Hire, train and deploy your people
ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.
So that you can step back from every job and let the business run.
- Job posts and screening
- Training built from your SOPs
- Scorecards for every role
Every part feeds the next. One team, one system, built in the right order.
Websites we built for home services
Real websites for home services. Still live, still selling.
See all 143 sites
Look closer
What makes a website sell? Here's one we built.
This is the live site for First Class Plumbing, a plumbing company in the Twin Cities. Every numbered piece has a job, and every one of them is tracked.
- A headline that says what you do and where.Buyers know right away they found the right company, and Google does too.
- One clear next step: "Contact Us".The same button sits on every page, so a ready buyer never has to hunt for it.
- Click-to-call, tracked to the source.Every call is tied to the ad, search or post that brought it, all the way to the paid job.
- 5.0 stars from 158 Google reviews, up front.Proof right where buyers decide, pulled in live so it never goes stale.
- Chat that lands in one inbox.Chats, texts and calls all go to the same place in Feedbackwrench OS, so nothing slips.
See 26 real home service websites we built.Every one is live. Click through and see what makes them sell.
See the examples
The client engagement loop
Every job you finish should sell the next one.
Your best marketing already happens in your customers' homes. The engagement loop captures it. After every job, the system asks for a review and photos, gathers the story, and turns it into posts and project pages on your site, Google and social.
- After the job, an automatic text asks for a Google review and a photo.
- Before and after shots become project pages for the service and the town.
- Happy customers get a quick video request, so real faces sell for you.
- Every review and project feeds Google, your site and AI answers.
Show off your best work. Win the better jobs.
Service businesses we work with
Owners who stopped waiting for the phone to ring.
4.9 177+ Google reviews · read them
Working with Rob and and the team at Feedback Wrench was an all around wonderful experience. They put together a professional website in a timely manner. Now I can feel confident when it comes to marketing knowing that I have a pristine website that helps paint a picture of who we are as a company!Watch a video we made2 min
Marcus YoungKomodo Cleaners
They were great to work with, 100% recommend Heather, Rob & Feedbackwrench.
Pamela JonesExclusive Services by MyGirls
Client · cleaning
Komodo Cleaners
Marcus wanted to feel confident marketing his cleaning company. We built his website, made his sales video and shot the photos you see here.
Real crews we've captured.
Shot by our team, on real jobs, for real clients.
Book your Sales & Marketing AuditWe'll score your website, ads, proof and tracking, then show you what we'd fix first.
Video we've made
Need video for your home service projects, ads or selling? Check out our video work.
Real testimonials, project films and video sales letters we planned, shot and edited for our clients. Click any one to watch.
See our video work
Paid ads that pay
Ads that fill your calendar. Tracked all the way to the paid job.
Most ads get clicks. Ours get booked jobs, because the hook, the offer and the follow-up are built together. Then we show you which ads actually turned into revenue.
- 1A hook that stops the scrollReal photos of your work and words your buyers already use.
- 2An offer worth raising a hand forA clear next step, like a free design consult or a quick quote.
- 3Follow-up in minutes, not daysEvery lead gets a fast reply and lands in your pipeline with its source.
Search and AI answers
When the furnace quits, they search and call whoever answers first.
Search volume is the voice of your customer. We answer what homeowners ask on your site, Google Business, YouTube and social, so you show up on Google and in AI answers when it counts.
What homeowners search for
Home servicesplumber near me552K
water heater repair near me143K
plumber near me552K
plumbers near me294K
water heater repair near me143K
roofing companies near me140K
furnace repair near me128K
hvac near me126K
emergency plumber near me92K
electricians near me53K
SOURCE: AHREFS, US MONTHLY SEARCH VOLUME, NOV 2026
Claude
ChatGPTGrokWho should I call for a leaking water heater tonight?
AI answer
SAMPLE · ILLUSTRATION
Look for a licensed local company that offers same-day or emergency service, has strong recent reviews and explains repair versus replacement clearly on its site.
★
Your companyCited from your water heater page and reviews
Questions your customers ask every month
- How much does water heater installation cost?3.2K
- How much does furnace repair cost?1.9K
- How much does electrical panel replacement cost?1.7K
- How much does EV charger installation cost?1.4K
- How much does sewer line repair cost?1K
Questions home service owners ask us
Does Feedbackwrench do marketing for home service companies?
Yes. We build the website, ads, follow-up and review system for HVAC, plumbing, electrical, roofing and other home service companies, then track every job back to the source.
Do you sell leads?
No. We build your own lead system, so the homeowner calls you and only you. No shared leads.
Will this work with our field software?
Usually, yes. We connect tracking to where your jobs and invoices live wherever we can, so you see revenue by channel.
Can our office team update the website?
Yes. Add pages, post finished jobs and update offers with a quick chat in Claude, ChatGPT or Grok. No developer needed for day-to-day changes, and we're here when you want more.
Our work
Clear message. Real photos. More calls.
The system behind it all
Feedbackwrench OS runs your home service marketing, with AI doing the heavy lifting.
Run your ads, follow up with every lead, edit your website and post to social, all from one login. Your team asks. The AI does the work.
Edit your website with a sentence
Fast, friendly home repairs in LakevillePrior Lake.
Say Prior Lake on the Prior Lake page.
✦ Visual edit · 1 change Publish
✓ Published. It’s live.
Your AI follows up in seconds
Dana K. · website form, 8:41 PMI have a leak and a dead outlet. Can someone come today?
AI agent · 8:41 PMThanks Dana! I can get a tech to you today. I have between 2 and 4 PM or first thing tomorrow.
Dana K.Today works.
AI agentYou're booked for between 2 and 4 PM. I just sent the tech's name and photo.
✓ Booked, and the deal moved to Scheduled
Run and improve your ads
Spend$1,288
Leads22▲
Cost per lead$58▼
✦ Move $300 from Edina to Same-day repairs · Lakeville?Apply
✓ Applied. We’ll watch the next 14 days.
Write once. Post everywhere.
Why we answer every call in under a minute.
✦ Written by AI✓ Scheduled for Thu 9:00 AM
Example screens and numbers. Yours will show your own business.
How it works
Three steps to a phone that rings with the right jobs.
No guessing and no giant proposal. You'll know what's broken and what we'd fix first before you spend another dollar.
STEP 01
Book your Sales & Marketing Audit
A live call with our team. We look at your website, calls, reviews, ads, tracking and how fast your team follows up.
STEP 02
Get your scored audit
You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.
STEP 03
We set up your system
We build your Profitable Growth System, then equip your office to run it. We're here when you want more.
Then we build in order, so nothing gets wasted: ConvertAdvertiseProveGet foundScale with profit tracking underneath every step.
Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.
Our team shoots real crews, trucks and jobs for the trades companies we work with. We know what wins the next call.
Start where you are
What do you need most right now?
Pick the one that sounds like your shop. Every door leads to the same first step, your Sales & Marketing Audit.
I'm just getting started.
Starting or rebranding a home service company? Get a message, a brand and a site that sells from day one.
Start hereMy website and message aren't selling.
Your site looks fine but doesn't win the call or sell the bigger job. Fix that first.
Start hereI need more leads, predictably.
Busy season buries you, slow months starve you. Add calls you can turn up or down.
Start hereI'm advertising but can't see what's working.
You're paying for ads or leads. Find out which ones booked paid jobs.
Start hereI need content that builds trust.
Reviews, photos and video from real jobs that win the next homeowner.
Start hereI'm ready to scale.
Systems, AI and hiring, so growth doesn't bury your office and your crews.
Start here
Local search and maps
See our SEO and AEO work
Own the map in every town you serve.
When someone searches for what you do, Google shows three businesses on the map. We track where you rank across your whole service area, pin by pin, then climb it town by town.
Google Business ProfileFully built out, posted to and full of fresh reviews.
Location and service pagesA page for each town and service that's worth winning.
Rank trackingA grid scan of your whole area, every month.
AI answersShow up when people ask ChatGPT and other AI tools.
Everything we do for home service companies
One team for your site, ads, video, reviews and follow-up.
Start with the $99 audit and we tell you which of these moves the needle first for your home service company. Tap any one to see how it works.
Feedbackwrench OSCRM, texting, reviews and AI in one login for your home service company.See how it worksStrategy and messagingOne clear message that tells homeowners why to pick you.See how it worksWebsites that sellA home service website that turns visits into calls and booked work.See how it worksSEO and AI searchBe the home service company Google and AI answers point to.See how it worksAds and trackingGoogle and Meta ads, tracked all the way to the paid invoice.See how it worksVideo and photoReal footage of your crews, projects and results.See how it worksVideo sales lettersVideos that sell homeowners before the first call.See how it worksClient engagementReviews, testimonials and referrals on autopilot.See how it worksYour AI hubYour story and SOPs loaded into AI so your team can use it.See how it worksRecruitingHire, train and deploy good people before you are desperate.See how it worksCreate MarketersA masterclass that turns your team into marketers.See how it worksReal client workSee 143 real websites and the videos behind them.See how it works
Video we've made
Video that sells home service work. Click any one to watch.
Videos we planned, shot and edited for real home service businesses and owners like you. Click any one to watch.
NEI ElectricVideo sales letter · 2 min
First Class PlumbingVideo sales letter · 2 min
Storm Master RoofingVideo sales letter · 2 min
Kenosha Heating & CoolingVideo sales letter · 1 min
Christian Brothers ConstructionVideo ad · 1 min
Horizon ElectricProject film · 1 min
NEI ElectricVideo sales letter · 3 min
First Class PlumbingYouTube video
Storm Master RoofingBranded video asset · 9 min
Kenosha Heating & CoolingVideo sales letter · 1 min
Christian Brothers ConstructionProject film · 5 min
Horizon ElectricBranded video asset · 7 minEvery video here was planned, shot and edited by our team for a real client.
Your next step
Win the call. Book the job. Know what paid.
We'll score your website, ads, proof and tracking, then show you what we'd fix first.
A live call with our team. You'll leave with your top three fixes.
More salesBetter marginsA team focused on what they do best