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Industries / Foundation repair
Marketing for foundation repair and waterproofing

Be the first call when the basement floods.

Most foundation repair owners want homeowners who trust the fix and sign the first time. But most agencies send expensive leads and stop there. Don't get stuck running inspections that never close. We'll build the system that answers every panicked call, explains the repair clearly and tracks which jobs your marketing paid for.

Book your Sales & Marketing Audit Get the Foundation Repair Demand Report

A live call with our team. You'll leave with your top three fixes.

Rob Satrom, owner of Feedbackwrench
Rob SatromYour guide for foundation repair
Foundation repair work on a basement wall
Foundation · waterproofing · crawl spacesAnswer the panicked call first
FeedbackwrenchMarketing agency in Lakeville, MN
4.9177+ Google reviews
4.9★

177+ Google reviews from real clients

2015

helping small businesses grow since

550+

businesses transformed

Foundation enables execution

Build it in this order, and every piece makes the next one work.

Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.

  • 1A clear message, before any design or traffic
  • 2Website, videos and messaging that build trust and drive sales
  • 3Proof from day one: reviews, projects, video
  • 4Ads and remarketing, paid search first
  • 5Content that gets found: guides, service and town pages
  • 6Systems, people and process, so growth doesn't bury you
Brand script first. Design second. Always.
A clear messageStoryBrand first, design secondWebsite, Videos & Messagingthat Build Trust & Drive SalesProof: reviews, projects, videofrom day oneAds and remarketingpaid search firstContent that gets foundguides, YouTube, town pagesSystems and peoplebetter before biggerBUILD IN THIS ORDER
What we hear from foundation repair companies

Tired of expensive leads and inspections that don't close?

Nobody wants to think about their foundation until water's on the floor. Then they're scared, searching at midnight and calling three companies. The one who answers, explains the fix plainly and shows proof wins the job.

Sound familiar?

30-80%Most businesses waste 30-80% of their marketing spend. Nobody tracked the ad to the paid invoice, so the waste stayed invisible.
Nobody connects the dots✕✕✕Lead appsAnswering svcWeb guyInspection notesSpreadsheetReview appOnesystemWebsiteLeadsReviewsInvoicesInboxAds

Answering services, lead apps and paper inspection notes don't talk, so nobody knows which repair came from which dollar.

01Convert

After-hours emergencies.

Water shows up at night and on weekends. Calls go to voicemail.

Cost of waitingThe homeowner books whoever answers first, and your expensive lead goes to a competitor.
02Advertise

Expensive leads.

Foundation and waterproofing clicks cost more than most trades, and many come from shared lead apps.

Cost of waitingWithout tracking to the paid job, you can't tell which clicks paid off, so you keep funding the ones that don't.
03Convert

Hard to explain the fix.

Piers, wall anchors, drain tile and crack injection mean nothing to a scared homeowner.

Cost of waitingConfused buyers stall, get a second opinion and pick the cheaper fix.
04Convert

Inspections that don't close.

You spend an hour on site, send the estimate and hear nothing.

Cost of waitingInspection time adds up to days a month of unpaid work.
Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
Musket ball, then cannonball

Start with one core campaign. Then roll out more.

One campaign, one service, your home town, tracked to the paid job. Once it hits the target, we copy what worked across every service and every town you serve.

  • 1One campaign to test the offer, the hook and the follow-up
  • 2Track cost per paid job, not cost per click
  • 3Hit the target, then add service and town campaigns
  • 4More campaigns, more content, more ranking pages, same system
Hit the target before you spend big.
1 · The musket ball
One core campaignFoundation repair · your home town · tracked to the sale
✓ Hit the target: cost per paid job you can live with
→
2 · The cannonball
Foundation repairMinneapolis
Foundation repairSt. Paul
Foundation repairBloomington
Foundation repairEdina
WaterproofingMinneapolis
WaterproofingSt. Paul
WaterproofingBloomington
WaterproofingEdina
Drain tileMinneapolis
Drain tileSt. Paul
Drain tileBloomington
Drain tileEdina
Egress windowsMinneapolis
Egress windowsSt. Paul
Egress windowsBloomington
Egress windowsEdina
Where the money leaks

Most businesses waste 30-80% of their marketing spend. Here is where it goes.

1Ads2Leads3Website4Trust5The sale6DeliveryMarketingdollars in$30-80% of the spend drains away before it pays✓ Every dollar tracked from ad to paid invoiceProfitof every dollarIllustration1Ads2Leads3Website4Trust5The sale6DeliveryMarketing dollars30-80% drains away before it pays✓ Every dollar tracked to the paid invoiceProfitof every dollarIllustration
1
Advertise · AdsYou can't connect ad spend to sales.

You know what you spend, not what it brings back. So you keep funding what doesn't work.

Every lead is traced to the ad that brought it, so you fund what works.

2
Advertise · LeadsLeads aren't predictable.

Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.

A steady flow of leads from ads, search and referrals, month after month.

3
Convert · WebsiteYour website doesn't sell.

It looks fine, but nothing tells a stranger why you're the better choice. So they call whoever makes it easy.

A clear message and real proof, so strangers know why you're the better choice.

4
Prove · TrustContent that builds trust never gets made.

When it does, it doesn't sound like you. So buyers compare you on price like everyone else.

Reviews, stories and videos in your voice, every month.

5
Convert · The saleYou can't sell the bigger, higher-margin job.

You quote what people ask for, one piece at a time, instead of guiding them to the full solution.

A sales process that guides buyers to the full, higher-margin solution.

6
Scale · DeliveryYour team is buried and your tools don't talk.

Double entry, busywork and a patchwork of apps. Your best people burn out, or leave.

One connected system and a trained team, so nothing falls through.

Find your leaks: book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
How we start, then scale, for foundation repair

Finish the core before you go outward.

Marketing isn't a project. It's a system that compounds. We build it from the center out: convert first, then paid search, then each ring as the last one pays for itself. Tap a stage, or let it play.

Social media to buildrelationships & credibilityGuide-based blogs,YouTube & TikTokEmail list building,lead magnet & nurtureShort-form video adson Meta, TikTok or othersPaid search withremarketing & nurturingSTART HEREBrand · MessageWebsite · Videos
Profit tracking runs underneath every stage. Every review, page and video compounds.
Start hereAuto-playing

Tap any stage
Mo 1Mo 6Mo 12Mo 18Mo 240moreLEADS PER MONTH
Paid searchVideo adsEmail & nurtureGuides, search & AISocial & referrals
Illustration, not client data
The Profitable Growth System for foundation repair companies

One system that answers every call and closes more inspections.

The fundamentals homeowners need to trust you, plus the advantages that make them pay off, built in the right order for a foundation repair company.

The fundamentals

The advantages

Fundamental 1 of 8

Strategy and messaging workshops

ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.

So that you can stand out and win work on value, not just price.

  • Your one-liner and story
  • Who you serve and why they buy
  • The message every page and ad uses
Fundamental 2 of 8

Brand and design standards

ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.

So that you can look as established as you really are, before the first quote.

  • Logo, colors and type rules
  • Templates your team can use
  • Consistent from yard sign to inbox
Fundamental 3 of 8

A website that sells

ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.

So that you can turn the visits you already get into booked work.

  • Clear message above the fold
  • Real photos and real reviews
  • Every form and call tracked
Fundamental 4 of 8

Videos that sell and nurture

ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionShort videos that explain each repair in plain language, sent before and after the inspection.
ResultTrust before the first call, and buyers who already believe you're worth more.

So that you can sell at higher margins without a harder sell.

  • Scripted, shot or built for you
  • Local or national
  • Captions, music and every screen size
Fundamental 5 of 8

Paid ads

ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.

So that you can spend where it pays and stop guessing.

  • Google Search and local ads
  • Facebook and Instagram ads
  • Budgets tied to booked jobs
Where your ads runGoogle AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8

Funnel and retargeting

ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.

So that you can win the buyers who just needed a little more time.

  • Lead magnets and landing pages
  • Email and text follow-up
  • Retargeting ads that remind them
Fundamental 7 of 8

AI optimization, AEO and SEO

ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionAnswer what homeowners ask at midnight, like foundation repair cost or what a sump pump does, on Google and in AI answers.
ResultYou show up in the map pack, on page one and in AI answers.

So that you can be found by buyers who are already looking for you.

  • Local SEO and Google Business Profile
  • Answer pages AI tools can quote
  • Rank tracking across your service area
Fundamental 8 of 8

Ad management and testing

ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.

So that you can get more jobs from the same ad spend.

  • Monthly creative tests
  • Search term and waste cleanup
  • Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do

Authority building

ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.

So that you can own your market instead of renting it from the ad platforms.

  • A steady stream of Google reviews
  • Client stories and case studies
  • Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do

Client engagement system

ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.

So that you can stop losing work to whoever replies first.

  • Instant text back on every lead
  • Follow-up until they book
  • Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do

Profit and ROI tracking

ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.

So that you can put every dollar where it pays.

  • Every lead tracked to its source
  • Revenue and profit by channel
  • One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do

Your AI hub

ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.

So that you can get your time back without losing your voice.

  • Your story, offers and SOPs loaded in
  • Write, reply and plan in your voice
  • Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do

Feedbackwrench OS

ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionMissed calls texted back, inspections booked and estimates followed up, all in one place. See what's inside
ResultOne system where every lead, text, quote and job lives.

So that you can run the business from one place instead of six.

  • Website hosting, CRM and one inbox
  • AI agents that answer and book
  • A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do

Hire, train and deploy your people

ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.

So that you can step back from every job and let the business run.

  • Job posts and screening
  • Training built from your SOPs
  • Scorecards for every role

Every part feeds the next. One team, one system, built in the right order.

Book your Sales & Marketing AuditSee the full system
Websites we built for foundation repair

Real websites for foundation repair. Still live, still selling.

See all 143 sites
Premium Concrete Contractors in Englewood FL website
Plan Pools & Concrete Inground Pool Contractor Minneapolis S website
fredricksonmasonry.com
Fredrickson Masonry website
The client engagement system

Before and after on every repair. Proof that calms the next scared homeowner.

Scared homeowners need to see that the fix works. We help capture the crack, the bowed wall or the wet basement, the repair and the dry result, ask for the review when it's done, and publish it everywhere.

BeforeThe crack, bowed wall or wet basement
DuringPiers, anchors or drain tile going in
AfterThe dry, stable result
ReviewAn automatic ask when the job is done

Real work, real customers, real faces. We don't fake it. We capture it.

Everyrepair1Askreviews · video testimonials2Gatherhomeowner feedback3Capturedamage · repair4Createrepair page · video5Publishsite · Google · YouTube
Look closer

What makes a website sell? Here's one we built.

This is the live site for Christian Brothers Construction, a foundation and concrete contractor in Burnsville, MN. Every numbered piece has a job, and every one of them is tracked.

  1. A headline that says what you do and where.Buyers know right away they found the right company, and Google does too.
  2. One clear next step: "Schedule a Consultation".The same button sits on every page, so a ready buyer never has to hunt for it.
  3. Click-to-call, tracked to the source.Every call is tied to the ad, search or post that brought it, all the way to the paid job.
  4. Chat that lands in one inbox.Chats, texts and calls all go to the same place in Feedbackwrench OS, so nothing slips.
Visit cbctwincities.com ↗Watch a video we made6 min
Christian Brothers Construction homepage, built by Feedbackwrench
Christian Brothers Construction website on a phone
See 6 real concrete websites we built.Every one is live. Click through and see what makes them sell.
See the examples
Foundation and concrete clients

Foundation crews who answer first and close more.

Christian Brothers is a Burnsville foundation repair and concrete company we've worked with for years on their site, SEO, video and ads. Mike's review is quoted exactly, along with other trades we serve.

4.9 177+ Google reviews · read them
Steve HenslinGround Tech Sewer, Excavation & Septic
★★★★★Google review ↗
Rob jumped on not too long ago to help us out with are website and seo. I was sad to find out how much I missed in setting up my website but was very relieved as Rob went to town fixing those issues. We have already seen our website jump in traffic within two weeks along with several leads!!!!
Watch a video we made6 min
Mike RickeChristian Brothers Foundation & Concrete
★★★★★
I wouldn't have believed it, but they've delivered more results than we could have imagined for our excavation, septic & sewer repair business. 100% recommend Feedbackwrench.
Watch their review
Steve Henslin
Steve HenslinGround Tech Sewer, Excavation & Septic
★★★★★
They helped me triple my business and get lots of chimney leads with a new website, SEO and ads!
Watch their review1 min
Dylan Fredrickson
Dylan FredricksonFredrickson Masonry

Real foundation and site work we've captured for clients.

Christian Brothers, Ground Tech and Fredrickson Masonry.

See our work
Crumbling foundation edge before repair, photographed for Christian Brothers
Christian BrothersFoundation damage · before
The Christian Brothers crew with their trucks
Christian BrothersThe crew
Drone view of a foundation dig by Ground Tech
Ground TechFoundation excavation
Stone chimney by Fredrickson Masonry
Fredrickson MasonryMasonry
Video we've made

Need video for your foundation repair projects, ads or selling? Check out our video work.

Real testimonials, project films and video sales letters we planned, shot and edited for our clients. Click any one to watch.

See our video work
Christian Brothers ConstructionProject film · 5 minGroundtechVideo sales letter · 6 minChristian Brothers ConstructionVideo ad · 1 minGroundtechRecruiting video
Paid ads that pay

Ads that fill your calendar. Tracked all the way to the paid job.

Most ads get clicks. Ours get booked jobs, because the hook, the offer and the follow-up are built together. Then we show you which ads actually turned into revenue.

  • 1
    A hook that stops the scrollReal photos of your work and words your buyers already use.
  • 2
    An offer worth raising a hand forA clear next step, like a free design consult or a quick quote.
  • 3
    Follow-up in minutes, not daysEvery lead gets a fast reply and lands in your pipeline with its source.
See how our ads work
What your customers ask

Homeowners search in a panic. Be the calm, clear answer.

Search volume is the voice of the homeowner. We answer what they ask about cracks, water and cost on your site, Google Business, YouTube and the AI tools they now ask first.

45K

monthly searches for "foundation repair near me"

35K

monthly searches for "basement waterproofing near me"

What is a sump pump?7,300
Foundation repair cost6,900
Sump pump cost4,400
Foundation waterproofing cost3,200
Basement waterproofing cost2,800
MONTHLY US SEARCHES · AHREFS, NOV 2026
GoogleYouTubeChatGPTClaudeGrok
SAMPLE SEARCH AND AI ANSWER · ILLUSTRATION

We cover AI optimization, AEO and SEO, and track every lead so you know which clicks paid off.

Our work

Clear message. Real photos. More calls.

Fredrickson Contracting website
Imperial Seal website
ibscoating.com
Minnesota Epoxy & Polyurea Floor Coating website
The system behind it all

Feedbackwrench OS runs your foundation repair marketing, with AI doing the heavy lifting.

Run your ads, follow up with every lead, edit your website and post to social, all from one login. Your team asks. The AI does the work.

See what’s inside Feedbackwrench OSIncluded with every plan. See pricing →
app.feedbackwrench.com

Edit your website with a sentence

Your Foundation Co.Free estimate

Dry basements and solid foundations in LakevillePrior Lake.

Say Prior Lake on the Prior Lake page.
✦ Visual edit · 1 change Publish
✓ Published. It’s live.

Your AI follows up in seconds

Robin D. · website form, 8:41 PMWater is coming in through the basement wall. Can you look today?
AI agent · 8:41 PMThanks Robin! Want a free inspection? I have Today at 3 PM or Tomorrow at 9 AM.
Robin D.Today works.
AI agentYou're booked for Today at 3 PM. I just sent the inspector's name and photo.
✓ Inspection booked

Run and improve your ads

Spend$1,288
Leads22▲
Cost per lead$58▼
Wall cracks · Lakeville$48
Waterproofing · Prior Lake$52
Pier repair · Edina$89
✦ Move $300 from Edina to Wall cracks · Lakeville?Apply
✓ Applied. We’ll watch the next 14 days.

Write once. Post everywhere.

What that crack in your basement wall is telling you.
✦ Written by AI✓ Scheduled for Thu 9:00 AM

Example screens and numbers. Yours will show your own business.

How it works

Three steps to answering first and closing more inspections.

No guessing and no giant proposal. You'll know what's broken and what we'd fix first before you spend another dollar.

1Book your audit 2Get your top three fixes 3We build your system
STEP 01

Book your Sales & Marketing Audit

A live call with our team. We look at your message, website, leads, proof, ads, tracking and systems.

STEP 02

Get your scored audit

You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.

STEP 03

We set up your system

We build your Profitable Growth System, then equip your team to run it. We're here when you want more.

Book your Sales & Marketing AuditSee our full process
Local search and maps

Own the map in every town you serve.

When someone searches for what you do, Google shows three businesses on the map. We track where you rank across your whole service area, pin by pin, then climb it town by town.

Google Business ProfileFully built out, posted to and full of fresh reviews.
Location and service pagesA page for each town and service that's worth winning.
Rank trackingA grid scan of your whole area, every month.
AI answersShow up when people ask ChatGPT and other AI tools.
See our SEO and AEO work
Start where you are

What does your foundation company need most right now?

Pick the one that sounds like you. Every door leads to the same first step, and the same system behind it.

I'm just getting started.

A clear message, a brand and a site homeowners trust in a panic.

See the fix →

My website and message aren't selling.

Your site doesn't explain the repair or why you're the safer choice.

See the fix →

I need more leads, predictably.

Inspection requests every month, from ads you control.

See the fix →

I'm advertising but can't see what's working.

See which clicks turned into inspections and which ones paid.

See the fix →

I need content that builds trust.

Repair videos, project pages and reviews from every job.

See the fix →

I'm ready to scale.

Systems, AI and crews to handle more repairs each week.

See the fix →
Everything we do for foundation repair companies

One team for your site, ads, video, reviews and follow-up.

Start with the $99 audit and we tell you which of these moves the needle first for your foundation repair company. Tap any one to see how it works.

Feedbackwrench OSCRM, texting, reviews and AI in one login for your foundation repair company.See how it worksStrategy and messagingOne clear message that tells homeowners why to pick you.See how it worksWebsites that sellA foundation repair website that turns visits into calls and booked work.See how it worksSEO and AI searchBe the foundation repair company Google and AI answers point to.See how it worksAds and trackingGoogle and Meta ads, tracked all the way to the paid invoice.See how it worksVideo and photoReal footage of your crews, projects and results.See how it worksVideo sales lettersVideos that sell homeowners before the first call.See how it worksClient engagementReviews, testimonials and referrals on autopilot.See how it worksYour AI hubYour story and SOPs loaded into AI so your team can use it.See how it worksRecruitingHire, train and deploy good people before you are desperate.See how it worksCreate MarketersA masterclass that turns your team into marketers.See how it worksReal client workSee 143 real websites and the videos behind them.See how it works
Video we've made

Video that sells foundation repair work. Click any one to watch.

Videos we planned, shot and edited for real foundation repair businesses and owners like you. Click any one to watch.

Christian Brothers ConstructionVideo ad · 1 minGroundtechVideo sales letter · 6 minGround TechProject film · 8 minChristian Brothers ConstructionProject film · 5 minGroundtechRecruiting videoGround TechProject film · 3 minChristian Brothers ConstructionProject film · 6 minGroundtechYouTube videoGround TechYouTube video · 9 minChristian Brothers ConstructionBranded video asset · 14 minGround TechProject film · 7 minChristian Brothers ConstructionYouTube video · 3 min

Every video here was planned, shot and edited by our team for a real client.

Questions foundation repair companies ask us

Straight answers before you book.

Still unsure? The audit is a live call. Bring your questions and we'll show you what we see.

Related

ConcreteContractorsEpoxy
Does Feedbackwrench do SEO for foundation repair companies?

Yes. Repair, waterproofing and city pages built around what homeowners ask, plus Google Business and AI optimization, as part of the Profitable Growth System.

Can you help with after-hours calls?

Yes. Missed calls get an automatic text back and a booking link, day or night, so the scared homeowner hears from you first.

How do you help inspections close?

Plain-language repair videos before and after the visit, plus estimate follow-up with photos and reviews.

Can my team update the website ourselves?

Yes, with a quick chat in Claude, ChatGPT or Grok.

Your next step

Be the foundation company homeowners call first, and trust with the fix.

Get profitable growth you can measure. Book your Sales & Marketing Audit and see what we'd fix first for your foundation company.

Book your Sales & Marketing AuditGet the Foundation Repair Demand Report

We'll score your website, ads, proof and tracking, then show you what we'd fix first.

More salesBetter marginsA team focused on what they do best