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Finished basement with fireplace, beams and wet bar by Country Creek Builders
Our work/Case study

Case study · Design-build remodeling

How Country Creek Builders started fresh and got more leads than they could handle.

A family-owned Lakeville remodeler fired an agency that wasn't listening. We started fresh with a new website, then added search and in-house video. Five years later, we're still building together.

Lakeville, MNBasements, kitchens, baths, additionsWorking together since 2021
264

pages on their website today

13

basement city pages for the South Metro

80+

YouTube videos produced together

2021

working with our team since

The problem, in their words

Their old agency was ignoring problems an owner couldn't see.

"We were not getting the service and attention that we needed for our SEO needs."Dan Drenckhahn, President
"There were a lot of issues that were not obvious to a business owner - that our previous company was ignoring."From Dan's Google review

Sound familiar? Dan knew how to build a beautiful basement. He shouldn't have had to become a marketing expert to find out why his website wasn't working.

Dan Drenckhahn of Country Creek Builders
Dan DrenckhahnPresident, Country Creek Builders
What we built

One system, built in the right order.

We started with the website, because everything else leaks without it. Then search, video and ads, with tracking catching up to the sold job.

Part 1

Strategy and monthly meetings

We dug into what wasn't working, then kept a monthly marketing meeting on the calendar so the plan never drifted.

Part 3

A new website, built to grow

A fresh site in 2021. Today it has 264 pages, including 13 basement city pages, 14 service-area pages and 169 blog articles.

Part 4

In-house video production

Project walkthroughs, homeowner testimonials, shorts and bumper ads. More than 80 YouTube videos and counting.

Part 7

SEO and content

City and basement landing pages plus helpful articles that answer what South Metro homeowners ask.

Parts 5 and 8

Ads with tracking

YouTube bumper ads, then Meta and Google basement campaigns rebuilt in 2026 with conversion tracking.

Part 10

Next: tracking to the sold job

We're connecting sold invoices back to the lead source, so every ad dollar can be tied to a signed basement.

Where Country Creek's work sits in the Profitable Growth System

The fundamentals you came for 1Strategy and messaging workshops 2Brand and design standards 3A website that sells 4Videos that sell and nurture 5Paid ads 6Funnel and retargeting 7AI optimization, AEO and SEO 8Ad management and testing The advantages that make them pay off 9Client engagement system 10Profit and ROI tracking 11Your AI hub 12Feedbackwrench OS 13Hire, train and deploy your people
The work we help them show off

Real projects, real homes, real craftsmanship.

Visit countrycreekbuilders.com
Finished basement with pool table and stone bar wall
Basement · Lakeville
Finished kitchen with coffee bar cabinets in Apple Valley
Kitchen · Apple Valley
Finished primary bathroom with double vanity
Primary bath · Lakeville
Finished three-season porch in Prior Lake
Three-season porch · Prior Lake
Finished basement with a built-in shelving wall
Basement built-ins
This Basement Remodel Changed EverythingA homeowner story we produced for Country Creek Builders
The review

"This is a great problem to have."

★★★★★
We started working with Rob from Feedback Wrench last year because we were not getting the service and attention that we needed for our SEO needs. After a few calls with Rob, we dug deep into what some of the issues were with our marketing and previous website. There were a lot of issues that were not obvious to a business owner - that our previous company was ignoring. Rob Created a new website so we could start fresh. After a few months of working with Rob - we noticed a drastic increase in website traffic - and this was before he started working on our SEO marketing. Now that Rob has added the SEO for our company - We are currently receiving more traffic and leads from our website then we can handle. This is a great problem to have. One of the best features about Feedback Wrench is their in house video production.
Dan DrenckhahnCountry Creek Builders · Google review
Brand board

One look across the site, video and ads.

Every page, video and ad pulls from the same colors, fonts and photo style, so Country Creek looks like the premium builder it is everywhere homeowners find it.

Country Creek Builders brand board with logo, colors, fonts and project photos
Logo Green#00853F
Deep Site Green#226032
Logo Slate#6A737B
Timber Brown#80551F
Light Background#E6E6E6
AaOswald · headlines
AaPT Sans · body
AaPT Serif · accent
The timeline

Every year builds on the last.

2021

New website and a fresh start. Search work begins.

2022

In-house video production and YouTube bumper ads.

2025

Walkthroughs, homeowner stories and the new showroom announcement.

2026

Rebuilt basement ads with tracking, and a new site with project pages and before and after sliders on the way.

Look closer

What makes the Country Creek Builders site sell.

Every numbered piece has a job, and every one of them is tracked.

  1. A headline that says what you do and where.Buyers know right away they found the right company, and Google does too.
  2. One clear next step: "Request an Estimate".The same button sits on every page, so a ready buyer never has to hunt for it.
  3. 5.0 stars from 112 Google reviews, up front.Proof right where buyers decide, pulled in live so it never goes stale.
Visit countrycreekbuilders.com ↗
Country Creek Builders homepage, built by Feedbackwrench
Country Creek Builders website on a phone
Video we made for Country Creek Builders

28 videos. Click any one to watch.

Planned, shot and edited by our team for Country Creek Builders.

Customer testimonialCountry Creek Builders · 6 minCustomer testimonialCountry Creek Builders · 6 minCustomer testimonialCountry Creek BuildersProject filmCountry Creek Builders · 5 minProject filmCountry Creek Builders · 7 minProject filmCountry Creek Builders · 3 minProject filmCountry Creek Builders · 2 minProject filmCountry Creek Builders · 1 minProject filmCountry Creek Builders · 6 minProject filmCountry Creek Builders · 2 minProject filmCountry Creek Builders · 6 minProject filmCountry Creek Builders · 3 minProject filmCountry Creek Builders · 6 minProject filmCountry Creek Builders · 4 minProject filmCountry Creek Builders · 12 minProject filmCountry Creek Builders · 3 minProject filmCountry Creek Builders · 4 minProject filmCountry Creek Builders · 5 minProject filmCountry Creek Builders · 7 minProject filmCountry Creek Builders · 7 minProject filmCountry Creek Builders · 1 minProject filmCountry Creek Builders · 6 minProject filmCountry Creek Builders · 7 minProject filmCountry Creek Builders · 6 minProject filmCountry Creek Builders · 5 minProject filmCountry Creek Builders · 3 minProject filmCountry Creek Builders · 3 minYouTube videoCountry Creek Builders · 17 min
Photography

Shot by our team for Country Creek Builders.

Real people, real work, ready for the site, ads and social. Click any photo to see it big and slide through the rest.

Country Creek Builders, photographed by FeedbackwrenchCountry Creek Builders, photographed by FeedbackwrenchCountry Creek Builders, photographed by FeedbackwrenchCountry Creek Builders, photographed by FeedbackwrenchCountry Creek Builders, photographed by FeedbackwrenchCountry Creek Builders, photographed by FeedbackwrenchFinished kitchen with coffee bar cabinets in Apple ValleyFinished three-season porch in Prior LakeFinished primary bath with double vanity in Lakeville
How it works

From first call to a system that runs.

The same simple path for every client.

Start with the $99 audit

A live call. We score your site, message and tracking, and you leave with your top three fixes.

We build it with you

A clear message first, then the site, the video and photos, the ads and the tracking.

It runs on Feedbackwrench OS

Every lead is tracked from first click to paid job, and you can edit your site with AI.

Keep it growing

Add content, video and ad refreshes monthly, or run it yourself. Your call.

Book your $99 auditSign up now
See the setup

Want to see what is under the hood?

Everything Country Creek Builders runs on is the same system we set up for every client. Look around before you decide.

Feedbackwrench OS

The CRM, one inbox, reviews, calendars, AI follow-up and the ads manager. See the screens inside.

See inside the OS →Plans and pricing

Launch, Build and the monthly OS, laid out line by line. Pay in full for the lowest total.

See plans and pricing →More website examples

Real sites we built, with a breakdown of what makes each one sell.

Browse website examples →
More case studies

More client stories.

Different industries, the same approach.

Lakeville Modern Dentistry website
Lakeville Modern DentistryFamily dental practice · Website · Video · PhotographyRead the case study →
The Mashbooks website
The MashbooksAccounting and tax firm · WebsiteRead the case study →
Plan Pools website
Plan PoolsInground pool builder · Website · Video · PhotographyRead the case study →
See all our workAll case studies
More client stories

Builders and trades we've worked with.

See all our work
★★★★★
Rob & his team were a pleasure to work with. My new website is perfect thanks to all the hard work FeedbackWrench put in throughout the entire process. I look forward to continuing to work with Feedbackwrench.
Watch their review
Jake Gerl
Jake GerlGerl Construction
★★★★★
They helped me triple my business and get lots of chimney leads with a new website, SEO and ads!
Watch their review1 min
Dylan Fredrickson
Dylan FredricksonFredrickson Masonry
★★★★★
I wouldn't have believed it, but they've delivered more results than we could have imagined for our excavation, septic & sewer repair business. 100% recommend Feedbackwrench.
Watch their review
Steve Henslin
Steve HenslinGround Tech
The system behind the results

Every result comes from the same system.

Here are the parts we put in place for clients like this one.

The fundamentals

The advantages

Fundamental 1 of 8

Strategy and messaging workshops

ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.

So that you can stand out and win work on value, not just price.

  • Your one-liner and story
  • Who you serve and why they buy
  • The message every page and ad uses
Fundamental 2 of 8

Brand and design standards

ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.

So that you can look as established as you really are, before the first quote.

  • Logo, colors and type rules
  • Templates your team can use
  • Consistent from yard sign to inbox
Fundamental 3 of 8

A website that sells

ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.

So that you can turn the visits you already get into booked work.

  • Clear message above the fold
  • Real photos and real reviews
  • Every form and call tracked
Fundamental 4 of 8

Videos that sell and nurture

ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.

So that you can sell at higher margins without a harder sell.

  • Scripted, shot or built for you
  • Local or national
  • Captions, music and every screen size
Fundamental 5 of 8

Paid ads

ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.

So that you can spend where it pays and stop guessing.

  • Google Search and local ads
  • Facebook and Instagram ads
  • Budgets tied to booked jobs
Where your ads runGoogle AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8

Funnel and retargeting

ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.

So that you can win the buyers who just needed a little more time.

  • Lead magnets and landing pages
  • Email and text follow-up
  • Retargeting ads that remind them
Fundamental 7 of 8

AI optimization, AEO and SEO

ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.

So that you can be found by buyers who are already looking for you.

  • Local SEO and Google Business Profile
  • Answer pages AI tools can quote
  • Rank tracking across your service area
Fundamental 8 of 8

Ad management and testing

ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.

So that you can get more jobs from the same ad spend.

  • Monthly creative tests
  • Search term and waste cleanup
  • Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do

Authority building

ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.

So that you can own your market instead of renting it from the ad platforms.

  • A steady stream of Google reviews
  • Client stories and case studies
  • Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do

Client engagement system

ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.

So that you can stop losing work to whoever replies first.

  • Instant text back on every lead
  • Follow-up until they book
  • Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do

Profit and ROI tracking

ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.

So that you can put every dollar where it pays.

  • Every lead tracked to its source
  • Revenue and profit by channel
  • One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do

Your AI hub

ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.

So that you can get your time back without losing your voice.

  • Your story, offers and SOPs loaded in
  • Write, reply and plan in your voice
  • Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do

Feedbackwrench OS

ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.

So that you can run the business from one place instead of six.

  • Website hosting, CRM and one inbox
  • AI agents that answer and book
  • A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do

Hire, train and deploy your people

ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.

So that you can step back from every job and let the business run.

  • Job posts and screening
  • Training built from your SOPs
  • Scorecards for every role

Every part feeds the next. One team, one system, built in the right order.

Book your Sales & Marketing AuditSee the full system
Your next step

Want a story like this for your business? Book your Sales & Marketing Audit.

We'll score your website, ads, proof and tracking, then show you what we'd fix first.

Book your Sales & Marketing AuditSee our work

If nothing's broken, we'll tell you that you don't need us.

More salesBetter marginsA team focused on what they do best