Turn every happy customer into proof that sells the next job.
Most of your best work never makes it online. Our client engagement system asks for reviews and video testimonials, captures every project before and after, and turns it into stories on your website, Google, YouTube and social. Then it runs again with the next customer.
Hundreds of great jobs. Almost nobody online can see them.
You do the work. Your customers love it. Then the job ends, the crew moves on and the story disappears. Buyers compare you on price, because they can't see what makes you different.
That's not a work problem. It's a system problem.
Prove
Reviews only happen by accident.
Nobody asks at the right moment, so your happiest customers never say a word online.
Prove
Project photos live on someone's phone.
The best work you've ever done is buried in a crew member's camera roll.
Prove
Content never gets made.
When it does, it doesn't sound like you. So the competitor with more proof wins the job, even when your work is better.
Ask. Gather. Capture. Create. Publish. Then repeat. It runs inside your platform from the day your Setup goes live, so proof keeps piling up without anyone remembering to chase it.
Ask at the right moment, in a way people actually answer.
Short, humble request videos go out automatically when a job wraps up. They ask for a Google review, a video testimonial, a character reference and permission to photograph the finished project.
Google review requests that land the day the job wraps, so saying yes takes one tap.
Video testimonial requests that let a happy client record a short video from their phone, so you get real faces, not just stars.
Character references and project photo requests, so you build trust and a library of real work at the same time.
Your CompanyText · Day after the job
▶A 40 sec thank you from your team
Hi Mark, it was a joy building your deck. Would you record a quick video about how it went? It takes about a minute.
Tap to record your video →
Sure, happy to!
✓
Video testimonial received58 seconds · ready for your site
Video testimonial request
"Would you share a few words about your project? Just hit record."
0:40
Record your videoFrom your phone. Takes about a minute.
Sample request · illustration
2Gather
Get your clients' voices, not just their stars.
Clients share feedback, insight and their side of the story. A quick survey keeps you improving. Spotlight invites and recorded conversations turn one happy client into a blog post, a video and weeks of social posts.
Satisfaction surveys that catch problems early, so you fix them before they turn into bad reviews.
Client spotlight invites that feature your clients, and give business clients a link back to their own site.
Recorded conversations booked on your calendar automatically, so one talk can feed a month of content.
Quick survey
How likely are you to recommend us?
678910
"The crew cleaned up every day. That mattered to us."
Client spotlight invite
We'd love to feature you.
We're sharing stories from clients we're proud of. Can we feature your business in a short post and video?
Yes, feature us
Recorded conversation
THU14
Booked: 20 minute chat
Topic: what owners ask before they hire
Sample screens · illustration
3Capture
Capture every project before and after, from both sides.
Every job gets before and after photos and video. The builder explains what they did and why. The client shares what they wanted and how it turned out. Your team keeps capturing everyday moments from the job site too.
RealWe don't fake it. We capture it. Real work, real customers, real faces.
Local clients can have our team shoot it. Everyone gets simple phone habits that make capture part of every job.
Before shotAfter shot
Real job photos our team captured for CBC Twin Cities.
The builder's side
What we found, what we did and why it matters to the homeowner.
The client's side
What they wanted, how the project felt and how it turned out.
4Create
Turn raw footage into stories that sell.
We, your team or your AI turn what you captured into testimonial stories, case studies, portfolio pages, social posts and new videos. It all stays on message, because it's built from your own strategy workbooks.
Testimonial stories that open on your client talking, then show the work, so buyers hear it from someone like them.
Portfolio pages for real projects, with photos, the story and the review side by side.
Case studies when a project is strong enough to carry one.
Freed and equippedAdd a project page for the Rosemount kitchen with these photos and Sarah's review, then post it to Google and Facebook.
Your team can ask for it in a quick chat with Claude, ChatGPT or Grok. No designer. No developer. And we're here when you want more.
yourcompany.com/projects/rosemount-kitchen
Kitchen remodel · Rosemount, MNA kitchen built for big family dinners
What they wanted
What we did
★★★★★"Client review goes here, word for word."
Sample layout, shown with photos our team shot for Gerl Construction.
5Publish
Publish it everywhere buyers look. Then run it again.
Each project goes on your website, Google Business Profile, YouTube and social. The next customer starts the loop over, so every month adds more reviews, more real projects and more client voices.
Your websiteProject pages, reviews and case studies
Google Business ProfilePhotos, posts and fresh reviews
One finished projectMinnesota Landscapes
YouTubeTestimonial stories and project videos
Facebook and InstagramBefore and afters, reels and spotlights
Every project you publish makes the next buyer's decision easier. Plain and simple.
Rob SatromFounder, Feedbackwrench
Why we built it
Your best projects shouldn't slip through your fingers.
Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.
2015
in business since
550+
businesses transformed
Family
owned and run by Rob & Heather
4.9★
177+ Google reviews from real clients
★★★★★
I can not say enough great things about the team at Feedbackwrench, they are masterful story tellers and you just bring what you do well and they will come up with ideas that illustrate what you do well and there was no stress about that.
Sunny BowmanDakota County Lumber
★★★★★
Rob, Heather, and their team at FeedbackWrench have worked wonders for my business - a beautiful website, great photography, compelling content, and on-point execution of strategic marketing initiatives.
Yes. Reviews are one part of the client engagement system. It asks at the right moment, collects the review and helps you put it next to your projects on your website, so each review keeps selling.
Will my clients really record a video testimonial?
Many will, when it's easy and the timing is right. The request is short and humble, and recording takes about a minute from their phone. The ones who'd rather write still leave a review.
Who takes the before and after photos?
For local clients, our team can capture projects for you. Everywhere else, your crew captures them with simple phone habits we set up and teach in Create Marketers
Where does the content get published?
On your website, your Google Business Profile, YouTube and your social channels. Every project becomes a page, posts and a short video, and the strong ones become case studies.
Does this work for accountants and other B2B firms?
Yes. Instead of job site photos, it leans on client spotlights, recorded conversations and video testimonials. One good conversation can feed weeks of content.
Is it sold on its own?
It's part of the Profitable Growth System, the part that keeps running after the Setup. See how pricing works
Real clients
Real sites. Real owners. Real calls.
Where it fits
Client engagement is one part of the system. Here is the whole thing.
Every part feeds the next. Click through to see how it all works together, or let it play.
The fundamentals
The advantages
Fundamental 1 of 8
Strategy and messaging workshops
ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.
So that you can stand out and win work on value, not just price.
Your one-liner and story
Who you serve and why they buy
The message every page and ad uses
Your one-liner
Homeowners want a backyard they love. We design and build it on schedule, so you can enjoy it this summer.
CharacterProblemGuidePlanCall to actionSuccess
✓
Workshop 2 of 4 doneMessage locked in
Fundamental 2 of 8
Brand and design standards
ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.
So that you can look as established as you really are, before the first quote.
Logo, colors and type rules
Templates your team can use
Consistent from yard sign to inbox
Brand kit
Fundamental 3 of 8
A website that sells
ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.
So that you can turn the visits you already get into booked work.
Clear message above the fold
Real photos and real reviews
Every form and call tracked
planpools.com
✓
New quote requestFrom your website · just now
Fundamental 4 of 8
Videos that sell and nurture
ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.
So that you can sell at higher margins without a harder sell.
Scripted, shot or built for you
Local or national
Captions, music and every screen size
▶
▶
16:99:161:14:5
Fundamental 5 of 8
Paid ads
ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.
So that you can spend where it pays and stop guessing.
Google Search and local ads
Facebook and Instagram ads
Budgets tied to booked jobs
Where your ads runGoogle AdsYouTubeMetaFacebookInstagramLinkedIn
P
Plan PoolsSponsored
Dreaming of a backyard pool this summer? Book a free design consult and see your options.
planpools.comGet quote
Fundamental 6 of 8
Funnel and retargeting
ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.
So that you can win the buyers who just needed a little more time.
Lead magnets and landing pages
Email and text follow-up
Retargeting ads that remind them
Fundamental 7 of 8
AI optimization, AEO and SEO
ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.
So that you can be found by buyers who are already looking for you.
Local SEO and Google Business Profile
Answer pages AI tools can quote
Rank tracking across your service area
Who builds custom pools near me?
Here are highly rated options near you:
Your Company · 5.0★ · 120 reviews
Another local option · 4.6★
Another local option · 4.4★
Local rank mapPool builders near me
21123111122111132122
Fundamental 8 of 8
Ad management and testing
ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.
So that you can get more jobs from the same ad spend.
Monthly creative tests
Search term and waste cleanup
Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do
Authority building
ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.
So that you can own your market instead of renting it from the ad platforms.
A steady stream of Google reviews
Client stories and case studies
Content for your site, YouTube and social
▶
Published this month
4Articles
2YouTube videos
12Social posts
★
New 5-star review"The crew was great!"
Advantage 2 of 6 · what most agencies won't do
Client engagement system
ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.
So that you can stop losing work to whoever replies first.
Instant text back on every lead
Follow-up until they book
Check-ins that bring repeat work
New leadText · 9:42 PM
Hi, do you have openings this spring?
We do! Want to grab a quick call Thursday at 10?
Thursday works!
Consult booked ✓
Follow-up, on autopilot
Missed call text back✓
Quote follow-up, day 2✓
Seasonal check-in✓
Advantage 3 of 6 · what most agencies won't do
Profit and ROI tracking
ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.
So that you can put every dollar where it pays.
Every lead tracked to its source
Revenue and profit by channel
One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do
Your AI hub
ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.
So that you can get your time back without losing your voice.
Your story, offers and SOPs loaded in
Write, reply and plan in your voice
Works with Claude, ChatGPT and Grok
Your AI hub
Which ads brought in our best jobs last quarter?
Your Google search ads drove most of your highest-value jobs. Here is what to keep and what to cut.
Grok
Loaded into your hub
Brand storyOffersPricing rulesSOPsFAQs
Advantage 5 of 6 · what most agencies won't do
Feedbackwrench OS
ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.
So that you can run the business from one place instead of six.
Website hosting, CRM and one inbox
AI agents that answer and book
A pipeline your whole team can see
Feedbackwrench OS · your pipeline
New lead12
Booked7
Quoted5
Won3
Paid3
Advantage 6 of 6 · what most agencies won't do
Hire, train and deploy your people
ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.
So that you can step back from every job and let the business run.
Job posts and screening
Training built from your SOPs
Scorecards for every role
HiringOffice manager
38Applicants
6Screened
2Finalists
TrainingNew hire onboarding
5 of 6 modules done
✓
Scorecard setClear goals for every role
Every part feeds the next. One team, one system, built in the right order.
Shot by our team
Google Ads
Facebook
Instagram
LinkedIn
Your AI hub