Marketing for electricians

Turn EV chargers and panels into your best jobs.

EV chargers and panel upgrades are some of the biggest electrical searches. Most electricians want more of those jobs and fewer outlet swaps, but typical agencies send whatever clicks are cheapest. We'll build the site, ads and follow-up that win the bigger jobs, then track every one to the paid invoice.

Book your Sales & Marketing Audit Watch the free training

A live call with our team. You'll leave with your top three fixes.

Rob SatromOwner, Feedbackwrench

Electrician wiring a panel — Built forResidential and commercial electricians

Homeowners searching nowFor chargers and panels

45Ksearches for "ev charger installation"

4.9★

177+ Google reviews from real clients

2015

helping small businesses grow since

550+

businesses transformed

Foundation enables execution

Build it in this order, and every piece makes the next one work.

Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.

1A clear message, before any design or traffic
2Website, videos and messaging that build trust and drive sales
3Proof from day one: reviews, projects, video
4Ads and remarketing, paid search first
5Content that gets found: guides, service and town pages
6Systems, people and process, so growth doesn't bury you

Brand script first. Design second. Always.

Book your Sales & Marketing Audit

Musket ball, then cannonball

Start with one core campaign. Then roll out more.

One campaign, one service, your home town, tracked to the paid job. Once it hits the target, we copy what worked across every service and every town you serve.

1One campaign to test the offer, the hook and the follow-up
2Track cost per paid job, not cost per click
3Hit the target, then add service and town campaigns
4More campaigns, more content, more ranking pages, same system

Hit the target before you spend big.

Book your Sales & Marketing Audit

1 · The musket ball

One core campaignPanel upgrades · your home town · tracked to the sale

✓ Hit the target: cost per paid job you can live with

→

2 · The cannonball

Panel upgradesLakeville

Panel upgradesApple Valley

Panel upgradesBurnsville

Panel upgradesSavage

EV chargersLakeville

EV chargersApple Valley

EV chargersBurnsville

EV chargersSavage

LightingLakeville

LightingApple Valley

LightingBurnsville

LightingSavage

Remodel wiringLakeville

Remodel wiringApple Valley

Remodel wiringBurnsville

Remodel wiringSavage

What we hear from electricians

Plenty of work. Not enough of the right work.

Outlet swaps and fan installs fill the day. Panel and charger quotes are a race, and the job goes to whoever quotes first and follows up.

And even when the phone rings, you can't hire fast enough to staff it, or tell which ads brought in the panel jobs.

Sound familiar?

Most businesses waste 30-80% of their marketing spend. At electrical companies it hides in small-ticket calls, slow quote follow-up and ads nobody can tie to a panel job.

Convert

Small calls clog the schedule.

Your site doesn't lead homeowners to chargers, panels and the jobs worth the truck roll.

Advertise

Big jobs go to whoever quotes first.

Panel and charger quotes go out, and nobody follows up fast.

Advertise

No idea what's working.

You can't tell which ads brought in the panel jobs.

Prove

No proof of your best work.

Clean panels and finished installs that never make it online.

Scale

Hard to hire, so you can't grow.

More leads don't help if you can't staff them.

Scale

Your office is buried and your tools don't talk.

Double entry, missed callbacks and a patchwork of apps. Your best people burn out, or leave.

Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.

Where the money leaks

Most businesses waste 30-80% of their marketing spend. Here is where it goes.

Advertise · AdsYou can't connect ad spend to sales.

You know what you spend, not what it brings back. So you keep funding what doesn't work.

Every lead is traced to the ad that brought it, so you fund what works.

Advertise · LeadsLeads aren't predictable.

Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.

A steady flow of leads from ads, search and referrals, month after month.

Convert · WebsiteYour website doesn't sell.

It looks fine, but nothing tells a stranger why you're the better choice. So they call whoever makes it easy.

A clear message and real proof, so strangers know why you're the better choice.

Prove · TrustContent that builds trust never gets made.

When it does, it doesn't sound like you. So buyers compare you on price like everyone else.

Reviews, stories and videos in your voice, every month.

Convert · The saleYou can't sell the bigger, higher-margin job.

You quote what people ask for, one piece at a time, instead of guiding them to the full solution.

A sales process that guides buyers to the full, higher-margin solution.

Scale · DeliveryYour team is buried and your tools don't talk.

Double entry, busywork and a patchwork of apps. Your best people burn out, or leave.

One connected system and a trained team, so nothing falls through.

Find your leaks: book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.

How we start, then scale, for electrical

Finish the core before you go outward.

Marketing isn't a project. It's a system that compounds. We build it from the center out: convert first, then paid search, then each ring as the last one pays for itself. Tap a stage, or let it play.

Profit tracking runs underneath every stage. Every review, page and video compounds.

Start hereAuto-playing

Tap any stage

Paid searchVideo adsEmail & nurtureGuides, search & AISocial & referrals

Illustration, not client data

Book your Sales & Marketing Audit

The Profitable Growth System

The system that wins the bigger jobs and the people to do them.

We build it in order. Pages and ads for the jobs you want, fast follow-up on every quote, proof from every install, then recruiting so you can staff the growth.

The fundamentals

The advantages

Fundamental 1 of 8

Strategy and messaging workshops

ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.

SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."

ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.

So that you can stand out and win work on value, not just price.

Your one-liner and story
Who you serve and why they buy
The message every page and ad uses

Fundamental 2 of 8

Brand and design standards

ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.

SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.

ResultA polished look people recognize, from yard sign to inbox.

So that you can look as established as you really are, before the first quote.

Logo, colors and type rules
Templates your team can use
Consistent from yard sign to inbox

Fundamental 3 of 8

A website that sells

ProblemVisitors look around, don't see why you, and call the next company.

SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.

ResultMore calls, forms and booked estimates from the traffic you already have.

So that you can turn the visits you already get into booked work.

Clear message above the fold
Real photos and real reviews
Every form and call tracked

Fundamental 4 of 8

Videos that sell and nurture

ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.

SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.

ResultTrust before the first call, and buyers who already believe you're worth more.

So that you can sell at higher margins without a harder sell.

Scripted, shot or built for you
Local or national
Captions, music and every screen size

Fundamental 5 of 8

Paid ads

ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.

SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.

ResultLeads for the right jobs in the right areas, tracked all the way to booked work.

So that you can spend where it pays and stop guessing.

Google Search and local ads
Facebook and Instagram ads
Budgets tied to booked jobs

Where your ads run

Google Ads

YouTube

Funnel and retargeting

ProblemMost people don't buy on the first visit, and then they're gone.

SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.

ResultThe right message follows them until they're ready to call.

So that you can win the buyers who just needed a little more time.

Lead magnets and landing pages
Email and text follow-up
Retargeting ads that remind them

Fundamental 7 of 8

AI optimization, AEO and SEO

ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.

SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.

ResultYou show up in the map pack, on page one and in AI answers.

So that you can be found by buyers who are already looking for you.

Local SEO and Google Business Profile
Answer pages AI tools can quote
Rank tracking across your service area

Fundamental 8 of 8

Ad management and testing

ProblemAds nobody checks quietly waste more of your budget every month.

SolutionWe test headlines, offers and creative every month, then move money to what books jobs.

ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.

So that you can get more jobs from the same ad spend.

Monthly creative tests
Search term and waste cleanup
Cost per lead and per job watched

Advantage 1 of 6 · what most agencies won't do

Authority building

ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.

SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.

ResultReviews, client stories and content that rank higher and earn trust.

So that you can own your market instead of renting it from the ad platforms.

A steady stream of Google reviews
Client stories and case studies
Content for your site, YouTube and social

Advantage 2 of 6 · what most agencies won't do

Client engagement system

ProblemLeads go cold while you're on the job, and past customers forget you exist.

SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.

ResultEvery lead gets an instant reply and a follow-up, and past customers come back.

So that you can stop losing work to whoever replies first.

Instant text back on every lead
Follow-up until they book
Check-ins that bring repeat work

Advantage 3 of 6 · what most agencies won't do

Profit and ROI tracking

ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.

SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.

ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.

So that you can put every dollar where it pays.

Every lead tracked to its source
Revenue and profit by channel
One simple monthly scorecard

Advantage 4 of 6 · what most agencies won't do

Your AI hub

ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.

SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.

ResultAnswers, replies and plans that sound like you.

So that you can get your time back without losing your voice.

Your story, offers and SOPs loaded in
Write, reply and plan in your voice
Works with Claude, ChatGPT and Grok

Advantage 5 of 6 · what most agencies won't do

Feedbackwrench OS

ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.

SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside

ResultOne system where every lead, text, quote and job lives.

So that you can run the business from one place instead of six.

Website hosting, CRM and one inbox
AI agents that answer and book
A pipeline your whole team can see

Advantage 6 of 6 · what most agencies won't do

Hire, train and deploy your people

ProblemGrowth stalls because everything still runs through you.

SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.

ResultThe right people in the right seats, trained on your systems.

So that you can step back from every job and let the business run.

Job posts and screening
Training built from your SOPs
Scorecards for every role

Every part feeds the next. One team, one system, built in the right order.

Book your Sales & Marketing Audit See the full system

Websites we built for electrical

Real websites for electrical. Still live, still selling.

See all 143 sites

Kenosha WI AC & Furnace Repair, Install & HVAC website

Ground Tech Minneapolis St. Paul Sewer Cleaning, Sewer Repai website

Look closer

What makes a website sell? Here's one we built.

This is the live site for First Class Plumbing, a plumbing company in the Twin Cities. Every numbered piece has a job, and every one of them is tracked.

A headline that says what you do and where.Buyers know right away they found the right company, and Google does too.
One clear next step: "Contact Us".The same button sits on every page, so a ready buyer never has to hunt for it.
Click-to-call, tracked to the source.Every call is tied to the ad, search or post that brought it, all the way to the paid job.
5.0 stars from 158 Google reviews, up front.Proof right where buyers decide, pulled in live so it never goes stale.
Chat that lands in one inbox.Chats, texts and calls all go to the same place in Feedbackwrench OS, so nothing slips.

Visit firstclassplumbingmn.com ↗Watch a video we made2 min

First Class Plumbing homepage, built by Feedbackwrench

See 26 real home service websites we built.Every one is live. Click through and see what makes them sell.

See the examples

The client engagement loop

Every install you finish should sell the next one.

Clean panel work and finished chargers are your best ads. The engagement loop captures them. After every job, the system asks for a review and photos, then turns the work into posts and project pages.

After the job, an automatic text asks for a Google review and a photo.
Panel upgrades and charger installs become project pages for the town.
Your crew shows up on camera, which helps recruiting too.
Every review and project feeds Google, your site and AI answers.

Show off your best work. Win the better jobs.

Trades owners we work with

Trades owners trust us with the phone that pays the bills.

We're building our electrical portfolio. Here's what owners in neighboring trades say about working with us.

4.9 177+ Google reviews · read them

**Steve Henslin**Ground Tech Sewer, Excavation & Septic

★★★★★

I wouldn't have believed it, but they've delivered more results than we could have imagined for our excavation, septic & sewer repair business. 100% recommend Feedbackwrench.

Watch their review

Steve HenslinGround Tech

★★★★★

Google review ↗

I’ve been working with Rob for about 4 months now, and wouldn’t be happier! I had multiple terrible experiences with marketing agencies who completely took advantage of my lack of experience. I honestly didn’t want to use a marketing agency ever again and called rob only because someone in my contractor group swore up and down about him. I am happy to say it’s been a great experience. I have recommended rob to all of my contractor friends and will continue to do so.

Tyler MorganTrojan Roofing

★★★★★

Google review ↗

Rob is the key to helping us market on the web, we couldn't do it without him. His experience saves us time and money!

Watch their review

Mike HenslinGround Tech

★★★★★

Google review ↗

Gave Rob a call with some questions regarding SEO and My Google. He was more then willing to give me a few pointers on where to start. Was more then willing to take the time out of his busy day to help. Rob was AWESOME!!

Jake HadleyMinnesota Mechanical Systems

★★★★★

Working with Rob and and the team at Feedback Wrench was an all around wonderful experience. They put together a professional website in a timely manner. Now I can feel confident when it comes to marketing knowing that I have a pristine website that helps paint a picture of who we are as a company!

Watch a video we made2 min

Marcus YoungKomodo Cleaners

Real trades crews we've captured.

Shot by our team, on real jobs, for real clients.

See our work

Two Bright Fleet techs wiring a hooklift on a work truck — **Bright Fleet Services**Upfit wiring

The First Class Plumbing team in front of their van — **First Class Plumbing**Plumbing and water heaters

The Ground Tech team in front of their excavators — **Ground Tech**Sewer and excavation

Book your Sales & Marketing AuditWe'll score your website, ads, proof and tracking, then show you what we'd fix first.

Video we've made

Need video for your electrical projects, ads or selling? Check out our video work.

Real testimonials, project films and video sales letters we planned, shot and edited for our clients. Click any one to watch.

See our video work

NEI ElectricCustomer testimonial · 1 min

Horizon ElectricProject film · 1 min

NEI ElectricVideo sales letter · 2 min

NEI ElectricVideo sales letter · 3 min

Paid ads that pay

Ads that fill your calendar. Tracked all the way to the paid job.

Most ads get clicks. Ours get booked jobs, because the hook, the offer and the follow-up are built together. Then we show you which ads actually turned into revenue.

1
A hook that stops the scrollReal photos of your work and words your buyers already use.
2
An offer worth raising a hand forA clear next step, like a free design consult or a quick quote.
3
Follow-up in minutes, not daysEvery lead gets a fast reply and lands in your pipeline with its source.

See how our ads work

Search and AI answers

Electrical demand is growing, led by EV chargers.

Search volume is the voice of your customer. We answer what homeowners ask about chargers, panels and costs on your site, Google Business, YouTube and social, so you show up on Google and in AI answers.

what your customers ask · US monthly

What homeowners search for

Electrical

electricians near me53K

ev charger installation45K

electricians near me53K

ev charger installation45K

ev charger installation near me38K

ceiling fan installation near me18K

emergency electrician near me16K

local electricians near me6.3K

electrical panel replacement5.3K

residential electricians near me3.5K

SOURCE: AHREFS, US MONTHLY SEARCH VOLUME, NOV 2026

Claude

ChatGPTGrok

How much does it cost to upgrade an electrical panel to 200 amps?

AI answer

It varies by home, permits and how much wiring needs to change. A licensed local electrician can inspect your panel and give an exact quote. Look for one that explains the process clearly on its site.

★

Your electrical companyCited from your panel upgrade guide

SAMPLE · ILLUSTRATION

Questions your customers ask every month

Electrical panel replacement cost1.7K
Cost to replace electrical panel1.5K
EV charger installation cost1.4K
Electrical panel upgrade cost1.1K
Cost to upgrade electrical panel to 200 amps1K

Questions electricians ask us

Does Feedbackwrench do marketing for electricians?

Yes. We build the website, ads, follow-up and review system for electrical companies, then track every job back to the source.

Can you help us get more EV charger and panel jobs?

Yes. We build service pages, ads and follow-up around the jobs you want more of.

Can you help us hire?

Yes. Recruiting pages, funnels and training are part of the system, because more leads don't help if you can't staff them.

Do you run our ads?

Yes. We set them up around your best services, track them to paid jobs and keep improving them. We never mark up your ad spend.

The system behind it all

Feedbackwrench OS runs your electrical marketing, with AI doing the heavy lifting.

Run your ads, follow up with every lead, edit your website and post to social, all from one login. Your team asks. The AI does the work.

See what’s inside Feedbackwrench OS Included with every plan. See pricing →

app.feedbackwrench.com

Edit your website with a sentence

Your Electric Co.Free estimate

Safe, tidy electrical work in LakevillePrior Lake.

Say Prior Lake on the Prior Lake page.

✦ Visual edit · 1 change Publish

✓ Published. It’s live.

Your AI follows up in seconds

Jamie K. · website form, 8:41 PMI want an EV charger and a panel upgrade. Can you quote both?

AI agent · 8:41 PMThanks Jamie! Want a free on-site quote? I have Friday at 1 PM or Monday at 9 AM.

Jamie K.Friday works.

AI agentYou're booked for Friday at 1 PM. I just sent the tech's name and what to have ready.

✓ Quote booked

Run and improve your ads

Spend$1,288

Leads22▲

Cost per lead$58▼

EV chargers · Lakeville$48

Panel upgrades · Prior Lake$52

Service calls · Edina$89

✦ Move $300 from Edina to EV chargers · Lakeville?Apply

✓ Applied. We’ll watch the next 14 days.

Write once. Post everywhere.

EV charger install: what the panel needs.

✦ Written by AI✓ Scheduled for Thu 9:00 AM

Example screens and numbers. Yours will show your own business.

How it works

Three steps to more of the right jobs.

No guessing and no giant proposal. You'll know what's broken and what we'd fix first before you spend another dollar.

STEP 01

Book your Sales & Marketing Audit

A live call with our team. We look at your website, calls, reviews, ads, tracking and how fast your team follows up.

STEP 02

Get your scored audit

You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.

STEP 03

We set up your system

We build your Profitable Growth System, then equip your office to run it. We're here when you want more.

Then we build in order, so nothing gets wasted: ConvertAdvertiseProveGet foundScale with profit tracking underneath every step.

Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.

Our team shoots real crews, trucks and jobs for the trades companies we work with. We know what wins the next call.

Book your Sales & Marketing Audit See our full process

Start where you are

What do you need most right now?

Pick the one that sounds like your shop. Every door leads to the same first step, your Sales & Marketing Audit.

I'm just getting started.

Starting or rebranding a electrical company? Get a message, a brand and a site that sells from day one.

Start here

My website and message aren't selling.

Your site looks fine but doesn't win the call or sell the panel upgrade. Fix that first.

Start here

I need more leads, predictably.

Busy season buries you, slow months starve you. Add calls you can turn up or down.

Start here

I'm advertising but can't see what's working.

You're paying for ads or leads. Find out which ones booked paid jobs.

Start here

I need content that builds trust.

Reviews, photos and video from real jobs that win the next homeowner.

Start here

I'm ready to scale.

Systems, AI and hiring, so growth doesn't bury your office and your crews.

Start here

WebsitesWebsites that sell Ads and trackingAds tracked to paid jobs SEO and AEOShow up in search and AI Up a levelAll home services

More home servicesHome services HVAC Plumbing Roofing Sewer and septic Contractors

Local search and maps

Own the map in every town you serve.

When someone searches for what you do, Google shows three businesses on the map. We track where you rank across your whole service area, pin by pin, then climb it town by town.

Google Business ProfileFully built out, posted to and full of fresh reviews.

Location and service pagesA page for each town and service that's worth winning.

Rank trackingA grid scan of your whole area, every month.

AI answersShow up when people ask ChatGPT and other AI tools.

See our SEO and AEO work

Everything we do for electrical companies

One team for your site, ads, video, reviews and follow-up.

Start with the $99 audit and we tell you which of these moves the needle first for your electrical company. Tap any one to see how it works.

Video we've made

Video that sells electrical work. Click any one to watch.

Videos we planned, shot and edited for real electrical businesses and owners like you. Click any one to watch.

NEI ElectricVideo sales letter · 2 min

Horizon ElectricProject film · 1 min

NEI ElectricVideo sales letter · 3 min

Horizon ElectricBranded video asset · 7 min

NEI ElectricYouTube video · 5 min

NEI ElectricCustomer testimonial · 1 min

NEI ElectricYouTube video · 1 min

NEI ElectricBranded video asset · 12 min

NEI ElectricVideo ad · 1 min

NEI ElectricBranded video asset · 1 min

Mercer FlanaganVideo sales letter · 4 min

MashbooksVideo sales letter · 1 min

Every video here was planned, shot and edited by our team for a real client.

Your next step

Win more chargers and panels. Know which ads paid.

We'll score your website, ads, proof and tracking, then show you what we'd fix first.

Book your Sales & Marketing Audit Watch the free training

A live call with our team. You'll leave with your top three fixes.

More salesBetter marginsA team focused on what they do best