Client loginHelp Center
Sign up nowBook an audit
What stage are you?
Services
Industries
See for yourself
About
Pricing Book your Sales & Marketing Audit Sign up now
Industries / Deck builders
Marketing for deck builders

Book your deck season before the snow melts.

Most deck builders want a full calendar of custom builds, not a pile of repair calls. But most agencies don't know homeowners plan decks in winter. Don't get stuck waiting for spring referrals. We'll build the system that gets you on their list early and fills your season with the projects you want.

Book your Sales & Marketing Audit Get the Deck Builder Demand Report

A live call with our team. You'll leave with your top three fixes.

Rob Satrom, owner of Feedbackwrench
Rob SatromOwner, Feedbackwrench
Composite deck with black railings off the back of a home
Composite · PVC · covered · under-deckSell the custom build
FeedbackwrenchMarketing agency in Lakeville, MN
4.9177+ Google reviews
4.9★

177+ Google reviews from real clients

2015

helping small businesses grow since

550+

businesses transformed

Foundation enables execution

Build it in this order, and every piece makes the next one work.

Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.

  • 1A clear message, before any design or traffic
  • 2Website, videos and messaging that build trust and drive sales
  • 3Proof from day one: reviews, projects, video
  • 4Ads and remarketing, paid search first
  • 5Content that gets found: guides, service and town pages
  • 6Systems, people and process, so growth doesn't bury you
Brand script first. Design second. Always.
A clear messageStoryBrand first, design secondWebsite, Videos & Messagingthat Build Trust & Drive SalesProof: reviews, projects, videofrom day oneAds and remarketingpaid search firstContent that gets foundguides, YouTube, town pagesSystems and peoplebetter before biggerBUILD IN THIS ORDER
Musket ball, then cannonball

Start with one core campaign. Then roll out more.

One campaign, one service, your home town, tracked to the paid job. Once it hits the target, we copy what worked across every service and every town you serve.

  • 1One campaign to test the offer, the hook and the follow-up
  • 2Track cost per paid job, not cost per click
  • 3Hit the target, then add service and town campaigns
  • 4More campaigns, more content, more ranking pages, same system
Hit the target before you spend big.
1 · The musket ball
One core campaignComposite decks · your home town · tracked to the sale
✓ Hit the target: cost per paid job you can live with
→
2 · The cannonball
Composite decksWoodbury
Composite decksLake Elmo
Composite decksStillwater
Composite decksHudson
PorchesWoodbury
PorchesLake Elmo
PorchesStillwater
PorchesHudson
PergolasWoodbury
PergolasLake Elmo
PergolasStillwater
PergolasHudson
RailingsWoodbury
RailingsLake Elmo
RailingsStillwater
RailingsHudson
What we hear from deck builders

Tired of the phone ringing for repairs while the custom builds go elsewhere?

Homeowners dream about the deck all winter and sign in spring. If you're not in front of them in January, the builder who is takes the best projects, and you take the patch jobs.

Plain and simple.

30-80%Most businesses waste 30-80% of their marketing spend. Nobody tracked the ad to the paid invoice, so the waste stayed invisible.
Nobody connects the dots✕✕✕Lead appsFacebook groupsDesign softwareSpreadsheet bidsYard signsOld websiteOnesystemWebsiteLeadsReviewsInvoicesInboxAds

Designs, bids and leads live in different tools, so nobody knows which deck came from which dollar.

01Advertise

A short season.

Everything has to sell in a few months, and a slow spring hurts all year.

Cost of waitingYour best crew sits idle in May while competitors who marketed in winter are booked into fall.
02Convert

Price shoppers with three bids.

Without a strong site, homeowners compare you on price per square foot instead of design and quality.

Cost of waitingYou win the cheapest builds and lose the custom multi-level projects with real margin.
03Convert

Repair calls instead of builds.

Your site and ads attract board replacements and staining, not the composite builds you want.

Cost of waitingYour schedule fills with low-ticket work, and the profitable season slips by.
04Convert

Designs that don't close.

You spend hours on a design, send it over and never hear back. Nobody follows up.

Cost of waitingFree design work for the competitor who followed up with photos and a review.
Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
Where the money leaks

Most businesses waste 30-80% of their marketing spend. Here is where it goes.

1Ads2Leads3Website4Trust5The sale6DeliveryMarketingdollars in$30-80% of the spend drains away before it pays✓ Every dollar tracked from ad to paid invoiceProfitof every dollarIllustration1Ads2Leads3Website4Trust5The sale6DeliveryMarketing dollars30-80% drains away before it pays✓ Every dollar tracked to the paid invoiceProfitof every dollarIllustration
1
Advertise · AdsYou can't connect ad spend to sales.

You know what you spend, not what it brings back. So you keep funding what doesn't work.

Every lead is traced to the ad that brought it, so you fund what works.

2
Advertise · LeadsLeads aren't predictable.

Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.

A steady flow of leads from ads, search and referrals, month after month.

3
Convert · WebsiteYour website doesn't sell.

It looks fine, but nothing tells a stranger why you're the better choice. So they call whoever makes it easy.

A clear message and real proof, so strangers know why you're the better choice.

4
Prove · TrustContent that builds trust never gets made.

When it does, it doesn't sound like you. So buyers compare you on price like everyone else.

Reviews, stories and videos in your voice, every month.

5
Convert · The saleYou can't sell the bigger, higher-margin job.

You quote what people ask for, one piece at a time, instead of guiding them to the full solution.

A sales process that guides buyers to the full, higher-margin solution.

6
Scale · DeliveryYour team is buried and your tools don't talk.

Double entry, busywork and a patchwork of apps. Your best people burn out, or leave.

One connected system and a trained team, so nothing falls through.

Find your leaks: book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
How we start, then scale, for decks

Finish the core before you go outward.

Marketing isn't a project. It's a system that compounds. We build it from the center out: convert first, then paid search, then each ring as the last one pays for itself. Tap a stage, or let it play.

Social media to buildrelationships & credibilityGuide-based blogs,YouTube & TikTokEmail list building,lead magnet & nurtureShort-form video adson Meta, TikTok or othersPaid search withremarketing & nurturingSTART HEREBrand · MessageWebsite · Videos
Profit tracking runs underneath every stage. Every review, page and video compounds.
Start hereAuto-playing

Tap any stage
Mo 1Mo 6Mo 12Mo 18Mo 240moreLEADS PER MONTH
Paid searchVideo adsEmail & nurtureGuides, search & AISocial & referrals
Illustration, not client data
The Profitable Growth System for deck builders

One system that fills your build calendar before spring hits.

The fundamentals homeowners need to see, plus the advantages that make them pay off, built in the right order for a deck building company.

The fundamentals

The advantages

Fundamental 1 of 8

Strategy and messaging workshops

ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.

So that you can stand out and win work on value, not just price.

  • Your one-liner and story
  • Who you serve and why they buy
  • The message every page and ad uses
Fundamental 2 of 8

Brand and design standards

ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.

So that you can look as established as you really are, before the first quote.

  • Logo, colors and type rules
  • Templates your team can use
  • Consistent from yard sign to inbox
Fundamental 3 of 8

A website that sells

ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.

So that you can turn the visits you already get into booked work.

  • Clear message above the fold
  • Real photos and real reviews
  • Every form and call tracked
Fundamental 4 of 8

Videos that sell and nurture

ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.

So that you can sell at higher margins without a harder sell.

  • Scripted, shot or built for you
  • Local or national
  • Captions, music and every screen size
Fundamental 5 of 8

Paid ads

ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionWinter design campaigns on Google and Meta that book design calls before the season, then turn down when you're full.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.

So that you can spend where it pays and stop guessing.

  • Google Search and local ads
  • Facebook and Instagram ads
  • Budgets tied to booked jobs
Where your ads runGoogle AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8

Funnel and retargeting

ProblemMost people don't buy on the first visit, and then they're gone.
SolutionDesign follow-up texts and emails, plus retargeting that shows your finished decks until they sign.
ResultThe right message follows them until they're ready to call.

So that you can win the buyers who just needed a little more time.

  • Lead magnets and landing pages
  • Email and text follow-up
  • Retargeting ads that remind them
Fundamental 7 of 8

AI optimization, AEO and SEO

ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.

So that you can be found by buyers who are already looking for you.

  • Local SEO and Google Business Profile
  • Answer pages AI tools can quote
  • Rank tracking across your service area
Fundamental 8 of 8

Ad management and testing

ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.

So that you can get more jobs from the same ad spend.

  • Monthly creative tests
  • Search term and waste cleanup
  • Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do

Authority building

ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.

So that you can own your market instead of renting it from the ad platforms.

  • A steady stream of Google reviews
  • Client stories and case studies
  • Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do

Client engagement system

ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionBefore and after on every build, drone shots and reviews, turned into project pages and posts.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.

So that you can stop losing work to whoever replies first.

  • Instant text back on every lead
  • Follow-up until they book
  • Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do

Profit and ROI tracking

ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.

So that you can put every dollar where it pays.

  • Every lead tracked to its source
  • Revenue and profit by channel
  • One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do

Your AI hub

ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.

So that you can get your time back without losing your voice.

  • Your story, offers and SOPs loaded in
  • Write, reply and plan in your voice
  • Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do

Feedbackwrench OS

ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.

So that you can run the business from one place instead of six.

  • Website hosting, CRM and one inbox
  • AI agents that answer and book
  • A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do

Hire, train and deploy your people

ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.

So that you can step back from every job and let the business run.

  • Job posts and screening
  • Training built from your SOPs
  • Scorecards for every role

Every part feeds the next. One team, one system, built in the right order.

Book your Sales & Marketing AuditSee the full system
Websites we built for decks

Real websites for decks. Still live, still selling.

See all 143 sites
Deck Building & Porch Construction website
Premium Siding, Windows & Decks Pella IA website
Outdoor Living Contractor website
Custom Outdoor Landscaping, Lighting, & Hardscaping website
Look closer

What makes a website sell? Here's one we built.

This is the live site for Gerl Construction, a remodeling and deck builder in the South Metro. Every numbered piece has a job, and every one of them is tracked.

  1. A headline that says what you do and where.Buyers know right away they found the right company, and Google does too.
  2. One clear next step: "Get An Estimate".The same button sits on every page, so a ready buyer never has to hunt for it.
  3. Click-to-call, tracked to the source.Every call is tied to the ad, search or post that brought it, all the way to the paid job.
Visit gerlconstruction.com ↗Watch their review
Gerl Construction homepage, built by Feedbackwrench
Gerl Construction website on a phone
See 21 real contractor websites we built.Every one is live. Click through and see what makes them sell.
See the examples
The client engagement system

Before and after on every deck. Your best builds keep selling all winter.

A drone shot of a finished multi-level deck sells better than any ad copy. We capture the old deck or empty yard, the build and the finished space, ask for the review when you hand it over, and publish it everywhere.

BeforeThe old deck or empty yard
DuringFraming, footings and craftsmanship
AfterDrone and lifestyle shots of the finished deck
ReviewAn automatic ask at handover

Real work, real customers, real faces. We don't fake it. We capture it.

Everybuild1Askreviews · video testimonials2Gatherhomeowner feedback3Captureold deck · new deck4Createproject page · reel5Publishsite · Google · social
Deck and outdoor clients

Deck builders who show off their best work.

Destination Decks is a deck builder whose builds and crew we shoot. The photos below are theirs, captured by our team on real jobs.

The reviews come from builders and remodelers we work with, including Gerl Construction, which builds decks too. Quoted exactly.

4.9 177+ Google reviews · read them
Jake GerlGerl Construction · remodeling, decks and basements
★★★★★Google review ↗
Rob and his team of web designers were a pleasure to work with. My new website is perfect thanks to all the hard work Feedback Wrench put in throughout the entire process. I look forward to working with Rob and his team for all my marketing and SEO in the future.
Watch their review
Jake Gerl
Jake GerlGerl Construction
★★★★★Google review ↗
After a few months of working with Rob - we noticed a drastic increase in website traffic - and this was before he started working on our SEO marketing. Now that Rob has added the SEO for our company - We are currently receiving more traffic and leads from our website then we can handle. This is a great problem to have.
Watch a video we made4 min
Dan Drenckhahn
Dan DrenckhahnCountry Creek Builders

Real decks we've captured for clients.

Destination Decks builds in Lake Elmo and Woodbury, shot by our team.

See our work
Two-level deck with black railings by Destination Decks in Lake Elmo
Destination DecksTwo-level deck · Lake Elmo
Deck dining area with black railings by Destination Decks in Woodbury
Destination DecksComposite deck · Woodbury
Destination Decks crew member cutting lumber on site
Destination DecksThe crew at work
Destination Decks branded trailer
Destination DecksBranded shoot
Drone view of a Destination Decks build with an under-deck patio
Destination DecksDrone · Lake Elmo
Video we've made

Need video for your deck building projects, ads or selling? Check out our video work.

Real testimonials, project films and video sales letters we planned, shot and edited for our clients. Click any one to watch.

See our video work
Plan PoolsCustomer testimonial · 5 minDestination DecksProject film · 1 minMinnesota LandscapesVideo sales letter · 2 minNeils Outdoor ServicesDrone film · 1 min
Paid ads that pay

Ads that fill your calendar. Tracked all the way to the paid job.

Most ads get clicks. Ours get booked jobs, because the hook, the offer and the follow-up are built together. Then we show you which ads actually turned into revenue.

  • 1
    A hook that stops the scrollReal photos of your work and words your buyers already use.
  • 2
    An offer worth raising a hand forA clear next step, like a free design consult or a quick quote.
  • 3
    Follow-up in minutes, not daysEvery lead gets a fast reply and lands in your pipeline with its source.
See how our ads work
What your customers ask

Deck buyers research costs and materials first. Be the builder who answers.

Search volume is the voice of the homeowner. We answer what they ask about cost, composite and design on your site, Google Business, YouTube and the AI tools they now ask first.

46K

monthly searches for "deck builder" and "deck builders near me"

16K

monthly searches for "deck repair near me"

How much does it cost to build a deck?1,900
Cost to build a deck1,100
Deck replacement cost1,000
How much does a deck cost?800
Labor cost to build a deck per square foot450
MONTHLY US SEARCHES · AHREFS, NOV 2026
GoogleYouTubeChatGPTClaudeGrok
SAMPLE SEARCH AND AI ANSWER · ILLUSTRATION

We cover AI optimization, AEO and SEO, so you show up for the builds you want in the towns you want.

Our work

Clear message. Real photos. More calls.

Gerl Construction Remodeling Contractor, Deck Builder & Base website
Landscape Design & Outdoor Living Spaces website
Plan Pools & Concrete Inground Pool Contractor Minneapolis S website
Charter Home Renovations website
The system behind it all

Feedbackwrench OS runs your deck building marketing, with AI doing the heavy lifting.

Run your ads, follow up with every lead, edit your website and post to social, all from one login. Your team asks. The AI does the work.

See what’s inside Feedbackwrench OSIncluded with every plan. See pricing →
app.feedbackwrench.com

Edit your website with a sentence

Your Deck Co.Free estimate

Custom decks and outdoor living in LakevillePrior Lake.

Say Prior Lake on the Prior Lake page.
✦ Visual edit · 1 change Publish
✓ Published. It’s live.

Your AI follows up in seconds

Drew H. · website form, 8:41 PMI want a composite deck with a pergola. What does that cost?
AI agent · 8:41 PMThanks Drew! Want a free design visit? I have Saturday at 10 AM or Tuesday at 4 PM.
Drew H.Saturday works.
AI agentYou're booked for Saturday at 10 AM. I just sent the address and a few design questions.
✓ Design visit booked

Run and improve your ads

Spend$1,288
Leads22▲
Cost per lead$58▼
Composite decks · Lakeville$48
Pergolas · Prior Lake$52
Deck rebuilds · Edina$89
✦ Move $300 from Edina to Composite decks · Lakeville?Apply
✓ Applied. We’ll watch the next 14 days.

Write once. Post everywhere.

Before and after: a tired deck, rebuilt in composite.
✦ Written by AI✓ Scheduled for Thu 9:00 AM

Example screens and numbers. Yours will show your own business.

How it works

Three steps to a booked season of custom builds.

No guessing and no giant proposal. You'll know what's broken and what we'd fix first before you spend another dollar.

1Book your audit 2Get your top three fixes 3We build your system
STEP 01

Book your Sales & Marketing Audit

A live call with our team. We look at your message, website, leads, proof, ads, tracking and systems.

STEP 02

Get your scored audit

You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.

STEP 03

We set up your system

We build your Profitable Growth System, then equip your team to run it. We're here when you want more.

Book your Sales & Marketing AuditSee our full process
Local search and maps

Own the map in every town you serve.

When someone searches for what you do, Google shows three businesses on the map. We track where you rank across your whole service area, pin by pin, then climb it town by town.

Google Business ProfileFully built out, posted to and full of fresh reviews.
Location and service pagesA page for each town and service that's worth winning.
Rank trackingA grid scan of your whole area, every month.
AI answersShow up when people ask ChatGPT and other AI tools.
See our SEO and AEO work
Start where you are

What does your deck company need most right now?

Pick the one that sounds like you. Every door leads to the same first step, and the same system behind it.

I'm just getting started.

A clear message, a brand and a site that sells custom decks from day one.

See the fix →

My website and message aren't selling.

Your site gets repair calls but not the custom builds.

See the fix →

I need more leads, predictably.

Design calls every month, starting in winter.

See the fix →

I'm advertising but can't see what's working.

See which ads booked design calls and which ones signed.

See the fix →

I need content that builds trust.

Drone shots, reels and reviews from every deck.

See the fix →

I'm ready to scale.

Systems, AI and crews, so you can run more builds each season.

See the fix →
Everything we do for deck building companies

One team for your site, ads, video, reviews and follow-up.

Start with the $99 audit and we tell you which of these moves the needle first for your deck building company. Tap any one to see how it works.

Feedbackwrench OSCRM, texting, reviews and AI in one login for your deck building company.See how it worksStrategy and messagingOne clear message that tells homeowners why to pick you.See how it worksWebsites that sellA deck building website that turns visits into calls and booked work.See how it worksSEO and AI searchBe the deck building company Google and AI answers point to.See how it worksAds and trackingGoogle and Meta ads, tracked all the way to the paid invoice.See how it worksVideo and photoReal footage of your crews, projects and results.See how it worksVideo sales lettersVideos that sell homeowners before the first call.See how it worksClient engagementReviews, testimonials and referrals on autopilot.See how it worksYour AI hubYour story and SOPs loaded into AI so your team can use it.See how it worksRecruitingHire, train and deploy good people before you are desperate.See how it worksCreate MarketersA masterclass that turns your team into marketers.See how it worksReal client workSee 143 real websites and the videos behind them.See how it works
Video we've made

Video that sells deck building work. Click any one to watch.

Videos we planned, shot and edited for real deck building businesses and owners like you. Click any one to watch.

Destination DecksProject film · 1 minPlan PoolsCustomer testimonial · 5 minMinnesota LandscapesProject film · 1 minNeils Outdoor ServicesDrone film · 1 minDestination DecksYouTube video · 1 minPlan PoolsYouTube video · 2 minMinnesota LandscapesProject film · 2 minDestination DecksYouTube video · 1 minPlan PoolsCustomer testimonial · 4 minMinnesota LandscapesProject film · 3 minDestination DecksYouTube video · 1 minPlan PoolsYouTube video · 1 min

Every video here was planned, shot and edited by our team for a real client.

Questions deck builders ask us

Straight answers before you book.

Still unsure? The audit is a live call. Bring your questions and we'll show you what we see.

Related

LandscapingDocksRemodelersPools
Does Feedbackwrench do SEO for deck builders?

Yes. Service, material and city pages built around what homeowners ask, plus AI optimization and Google Business, as part of the Profitable Growth System.

When should a deck builder start marketing?

Winter. Homeowners plan in January and February. We start design campaigns early so your calendar fills before the season.

Do you shoot our decks?

Yes, in the Twin Cities we capture drone, lifestyle and crew photos and video. Anywhere else, we produce remote videos and equip your team to capture their own.

Do you run our ads?

Yes. We set up Google and Meta ads around your best builds and track them to the paid job. We never mark up your ad spend.

Your next step

Fill next season with the decks you actually want to build.

Get profitable growth you can measure. Book your Sales & Marketing Audit and see what we'd fix first for your deck company.

Book your Sales & Marketing AuditGet the Deck Builder Demand Report

We'll score your website, ads, proof and tracking, then show you what we'd fix first.

More salesBetter marginsA team focused on what they do best