This workshop defines WHO you are as a company, WHY you exist, and WHAT you value. This attracts the right customers and team members.
DD06 - Tell your company origin story:
How did this business start? Why did you start it? What problem were you trying to solve? What was the pivotal moment?
DD07 - What are your core values?
Not aspirational corporate speak. Real values that drive real decisions. What do you actually prioritize even when it costs you?
DD08 - What's your mission or purpose?
Why do you exist beyond making money? What impact are you trying to have? What would be missing if you didn't exist?
DD09 - Tell us about your team:
Who are the key people? What are their roles? What makes them special? What's the culture like? How long have they been with you?
DD10 - What do you want to be known for?
In 5 years, what do you want people to say about your company? What reputation are you building?
DD11 - What type of customers do you want to serve?
Be specific. Not "everyone." Who's your ideal customer? Who do you do your best work for?
DD12 - What type of work do you want to do more of?
What projects energize you? What do you wish you got to do more often? Where's your passion?
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