This assessment helps us understand what content assets you already have and what you can create. Be honest about your current situation - we'll help you build what's missing.
DD28 - What content assets do you currently have?
List everything you have: website content, brochures, presentations, photos, videos, testimonials, case studies. Even old or outdated content helps us understand where you're starting.
DD29 - What past marketing materials worked well?
What have you used before that actually generated responses or results? What do customers comment on?
DD30 - What video content exists or could we create?
Do you have any video now? What could we film? Customer testimonials, process walkthroughs, before/after explanations, team introductions? Be realistic about what's possible.
DD31 - Photography situation?
Do you have professional photos? Phone photos? Nothing? What could we photograph? Job sites, completed work, team, equipment, process?
DD32 - How comfortable are you on camera?
Be honest. Are you willing to be on camera? Comfortable talking to camera? Need coaching? Prefer to stay behind the scenes?
DD33 - Do you have customer reviews?
Where are your reviews? Google? Facebook? Yelp? How many? Can we feature them? Do you ask for reviews regularly?
DD34 - Can we interview customers?
Which customers would be willing to give testimonials? On camera? Written? Who are your best success stories?
DD35 - What's your review collection process?
How do you currently ask for reviews? When? What's working or not working?
DD36 - What content could we repurpose?
What existing content (social posts, emails, presentations) could we use as starting points?
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