Define your geographic focus and identify the competitive landscape. This determines your entire local SEO strategy, your service area messaging, and who you're competing against for rankings and market share.
You can't dominate everywhere. You need a main metro, your home city, and the 10 adjacent cities where you'll win. This becomes your Google Business Profile service areas, your local SEO targets, and your ad geo-targeting. Get this wrong and you're spending money in markets you can't serve or ignoring markets you should own.
Don't just list cities. Think strategically. Which cities have the demographics you want? Which ones have weak competitors? Which ones are you already getting calls from? This isn't about everywhere—it's about where you can win.
Every city you list becomes a location page. Every competitor you identify gets analyzed for keywords, backlinks, and content strategy. We're building local SEO dominance, but only if you give us the right targets.
Fill out the GHL form. This data feeds directly into our location strategy, our SEO research, and our content planning.
We'll refine this together. I'll push you on why certain cities matter and whether you're spread too thin. But come with your initial thinking so we can debate strategy, not start from scratch.
Your basic site probably targets one city. This workshop builds the complete local footprint—10+ cities, strategic positioning, competitive differentiation. This is how you dominate a region instead of hoping for scraps.
I'll challenge your thinking. I'll show you data on search volume and competition. But you know your market better than I ever will. Which cities want your services? Where are your best clients? Start there.
What we're looking for: Your primary market. The metro area that drives most of your revenue or the one you want to own.
Why it matters: This becomes your primary keyword target, your main Google Business Profile location, and the focus of your SEO strategy.
Contractor example: "Denver Metro" not "Colorado." Metro includes Denver, Aurora, Lakewood, Arvada—the interconnected market.
Accountant example: "Twin Cities" (Minneapolis-St. Paul), "DFW" (Dallas-Fort Worth), "Phoenix Metro"—the economic region, not just one city.
Think bigger: Metro areas have more search volume and better economic indicators than single cities. Don't artificially limit yourself.
What we need: Your actual home city. Where your office is. Where your trucks are parked.
Why it matters: This is your Google Business Profile primary location. This is where you have the most credibility and the easiest path to top rankings.
Be specific: "Littleton" not "Denver area." We need the actual city for NAP consistency and local SEO.
What we're looking for: The cities immediately surrounding your home base. The ones you already serve or could serve without major operational changes.
Why it matters: Each city becomes a location page, a keyword target, and a potential Google Business Profile service area. Ten cities = ten opportunities to rank.
Contractor example (Denver-based): Littleton, Centennial, Highlands Ranch, Parker, Aurora, Englewood, Greenwood Village, Castle Rock, Lone Tree, Ken Carmel
Accountant example (Minneapolis-based): St. Paul, Bloomington, Eden Prairie, Minnetonka, Plymouth, Edina, Burnsville, Maple Grove, Woodbury, Eagan
Strategic thinking: Prioritize affluent suburbs with your ideal client demographics. Don't list cities just because they're close—list them because they have customers who will pay your prices.
What we need: Business names and websites of competitors you respect. Not the hacks—the ones who are actually good and getting the clients you want.
Why it matters: We're analyzing their keywords, their backlink profile, their content strategy, their service offerings. We're finding gaps where you can win.
Contractor example: Not the "$99 handyman special" guys. The design-build firms with beautiful websites, strong Google reviews, and projects you wish you'd landed.
Accountant example: Not H&R Block. The local CPA firms with 20+ staff, strong outsourced accounting practices, and clients in your target revenue range.
What we're doing with this: Keyword gap analysis (what they rank for that you don't), backlink opportunities (who links to them that should link to you), content gaps (what they're writing about that you're not).
What we need: Instagram, Facebook, YouTube, or LinkedIn accounts that are absolutely killing it. Can be your industry, can be adjacent industries, can be national brands.
Why it matters: We're studying their content strategy—posting frequency, content types, engagement patterns. We're not copying, we're learning what works.
Contractor examples: - @stevehallconstruction (Instagram) - incredible before/after reels, high production value- @dropbuildco (Instagram) - narrative storytelling through renovation projects- @thecraftsmanblog (YouTube) - educational content that builds massive authority
Accountant examples:- @theCPAfather (Instagram) - tax tips in 60-second reels, huge engagement- @karltondennis (Instagram) - business finance education, clear authority positioning- Hector Garcia CPA (YouTube) - deep tax strategy breakdowns, builds trust
Think beyond local: The best social accounts are often national. We're studying content patterns, not copying their local strategy.
This workshop defines your battlefield. Get the geography right, identify real competitors, and show me who's doing social content you respect. We'll use this to build a local dominance strategy that actually works.
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