This workshop identifies what truly sets you apart and where you should focus. This becomes your positioning in the market.
DD13 - What makes you genuinely different?
Not "we care about quality" (everyone says that). Real differences in approach, method, service, or results.
DD14 - What do you do that competitors don't or can't?
Proprietary processes? Unique capabilities? Exclusive partnerships? Something others actually don't offer.
DD15 - What could you be #1 at in your market?
If you owned one position in customers' minds, what would it be? "Fastest turnaround" or "Most thorough process" or "Best at complex projects."
DD16 - Where should you focus to win?
What customer segment? What service type? What geographic area? What positioning? Where's your best opportunity?
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