Stock photos and no video
Your site and ads look like everyone else's, and nobody gets to meet the people doing the work.
Video and photo · Setup part 4
Videos that sell, nurture and move people. Made the way that fits you.
Most owners know they need video. But finding a team that scripts it, shoots it and keeps it coming is hard, because most video shops hand you a file and walk away. Don't get stuck with a quiet feed and stale ads. We'll build the videos that sell, then a system that keeps capturing your real work.
A live call with our team. You'll leave with your top three fixes.
Shot by our team · Minnesota Landscapes
One shoot. Every screen.Exported in four sizes, 4K where possible
16:91:14:59:16
4.9★
177+ Google reviews from real clients
2015
helping small businesses grow since
550+
businesses transformed
Foundation enables execution
Build it in this order, and every piece makes the next one work.
Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.
- 1A clear message, before any design or traffic
- 2Website, videos and messaging that build trust and drive sales
- 3Proof from day one: reviews, projects, video
- 4Ads and remarketing, paid search first
- 5Content that gets found: guides, service and town pages
- 6Systems, people and process, so growth doesn't bury you
Problem · Solution · Transformation
From stock photos to videos people trust.
People buy from people. Here is what changes when your real team and real work are on screen.
We film once and cut it for every screen
One shoot gives you brand, process and proof videos, cut for your site, ads, YouTube and social.
Real faces and real work everywhere
Your crew, your projects and your happy customers on every page and post.
So buyers trust you before the first call
They feel like they already know you, so they call ready to move forward.
The real problem
Your best work happens on the job. Nobody sees it.
You know you need video, social and website content that shows your expertise. It rarely gets made. When it does, it doesn't sound like you. Most agencies sell you a shoot, not a system, so the camera leaves and the feed goes quiet again.
Sound familiar?
Content
Creating content that builds trust feels impossible.
So prospects can't see your expertise, and they compare you on price like everyone else.
Spokesperson
Nobody's selling your business on camera.
Your ads and posts feel stale or never happen. The competitor who shows up every week becomes the familiar face.
Proof
The internet doesn't know how good you are.
Hundreds of great jobs, few reviews and no stories. The company with more proof wins, even when your work is better.
Rob SatromFounder, Feedbackwrench
On your side of the table
You shouldn't need a film crew on payroll to look like the obvious choice.
Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.
2015
in business since
550+
businesses transformed
Family
owned and run by Rob & Heather
4.9★
177+ Google reviews from real clients
We've shot crews in sewer trenches, drone passes over finished landscapes and owners in their offices. We know what it takes to make video that's real, branded and truly you, without making it a full-time job.
The Video Roadmap
Three layers. One library that keeps selling.
We don't sell you a one-time shoot. We build the videos every buyer needs, set up a system that turns customers into proof, then guide the rest at a pace that fits you.
1
Built in the Setup
The selling videos, done with you or for you
The videos every buyer needs to see before they call, made during your Setup so your website sells before you buy traffic.
Core video sales letterA VSL for each service lineShort ad setsAboutProcessPricingConsultation
2
The client engagement system
Ongoing, and the most important part
An always-on loop that turns every customer into proof and content. It asks, gathers, captures, creates and publishes, then runs again with the next customer.
Review requestsVideo testimonialsProject photo requestsBefore and after capture
3
The guided roadmap
Content refreshes, plus your own team
After the Setup we guide you outward. Some of it we make in content refreshes. More of it your team makes with the tools and training we give you.
Unboxing videosLead magnet videoTeaching and answer videosMeet the teamHiring videosOutreach videos
What to build first
Start at the center. Never leave the center behind.
Picture rings. The center is what sells, so we build it first. Each ring out is longer-term. You keep the center fresh while you add the next ring.
CenterYour core video sales letter, about, process, pricing and consultation videos, short ads, plus review and testimonial requests from day one.
Ring 2Scale the core. Unboxing videos, VSLs and ad sets for each service line, and a lead magnet video.
Ring 3Prove it. Testimonial stories, client interviews, meet the team and client spotlights.
Ring 4Long-term content. Teaching videos, answer videos, recorded conversations and outreach.
Ring 5Build the team. Vision and culture, position videos, recruiting and SOP videos.
Everyday photo and video capture runs around every ring
Setup part 9 · The client engagement system
Every happy customer becomes your next video.
Short, humble request videos go out at the right moment, inside your automations. Clients leave reviews, record testimonials and say yes to project photos. Then it turns into stories on your website, Google, YouTube and social.
- Every project gets before and after photos and video, from both sides, so you build a library of real work.
- We, your team or your AI turn it into testimonial stories, case studies, project pages and posts.
- Real work, real customers, real faces. We don't fake it. We capture it.
Four ways we make it
Video that's truly you. However you want to make it.
We script it, shoot it, voice it or teach you to make it. Most clients mix all four. Underneath every one sit the workbooks from your strategy workshops.
Personalized remote videos
We write the scripts and produce videos that feel personal, using a professional voiceover or your own cloned voice, plus your photos and footage.
Your cloned voice only when you've agreed to it.
Lakeville Lawn CareLocal project capture
We shoot before and after video and photos of your projects, workshop the story and put it to work on your website, Google, YouTube and social.
Over time you own a library of real, branded footage.
Ground TechPremium in-person shoot
We come to you with scripts, a teleprompter, professional lighting, audio and multiple cameras. You get storytelling videos you'll use for years.
Built for your VSL, about and process videos.
Your own tools
We equip your team to make quick tips, job updates and thank-yous with their phones and AI, so you're never stuck waiting on us.
Your team learns it in Create Marketers.
Every video is exported in 1:1, 9:16, 16:9 and 4:5, at 4K where possible.
How it works
Three steps to a video library that sells.
No giant proposal. You'll know which videos matter most for your business before you spend another dollar.
STEP 01
Book your Sales & Marketing Audit
A live call with our team. We look at your message, website, leads, proof, ads, tracking and systems.
STEP 02
Get your scored audit
You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.
STEP 03
We set up your system
We build your Profitable Growth System, starting with the center ring of videos, then equip your team to keep it going.
Real clients
Real sites. Real owners. Real calls.
Real clients, real footage
Don't take our word for it. Watch theirs.
4.9 177+ Google reviews · read them
I wouldn't have believed it, but they've delivered more results than we could have imagined for our excavation, septic & sewer repair business. 100% recommend Feedbackwrench.Watch their review
Steve HenslinGround Tech
Rob & his team were a pleasure to work with. My new website is perfect thanks to all the hard work FeedbackWrench put in throughout the entire process. I look forward to continuing to work with Feedbackwrench.Watch their review
Jake GerlGerl Construction
What we made for Ground Tech
A full video library, not a single shoot
A video sales letter, a commercial, sizzle reels, project stories, educational videos and a recruiting video, plus drone and crew photos from two shoots.
What we shot for Minnesota Landscapes
Drone and ground footage of finished projects
Our team captured their Delano and Cottage Grove projects from the air and on the ground, ready for their website, Google and social.
Real work we've captured for clients.
Every photo here was shot by our team, on real jobs, for real clients.
Two futures
Picture a library of real work that keeps selling while you're on the job.
Or keep hoping someone finds time to post. Here's what each road looks like a year from now.
With the system
Show off your best work. Win the better jobs.
- Your core videos answer the same questions you used to answer on every call, so the right buyers show up ready.
- Every finished project turns into photos, a short video and a project page, so your proof grows every month.
- Your team makes quick videos themselves, so your feed stays alive without waiting on anyone.
If you wait
Settling for a one-time shoot can leave you starting over every year.
!
Your marketing goes quiet
The competitor who shows up on camera every week becomes the familiar face.
!
You get compared on price
Prospects can't see your expertise, so price becomes the only difference.
!
Footage sits on a hard drive
Some video shops hand over files and leave, so nothing gets published or reused.
Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
Video we've made
Our video work. Click any one to watch.
Customer testimonials, project films, video sales letters and more, all made for real clients.
Mercer FlanaganVideo sales letter · 4 min
MashbooksVideo sales letter · 1 min
Riverview Facial Plastic SurgeryYouTube video · 1 min
Homes by ModernoProject film · 2 min
Gentz Sporting ArmsVideo sales letter · 3 min
Destination DecksProject film · 1 min
The Cabinet StoreProject film · 6 min
Country Creek BuildersProject film · 5 min
Preferred 1 ConcreteVideo sales letter · 1 min
Bright Fleet ServicesYouTube video · 2 min
Plan PoolsCustomer testimonial · 5 min
Minnesota LandscapesProject film · 1 minEvery video here was planned, shot and edited by our team for a real client.
Buy it now
Book your shoot.
Shoots are in the Twin Cities. Longer drives add $150 or actual travel cost.
Shoot
Branded Photo Shoot
Pro photos of your team, your work and your space. Twin Cities.
$750
one time
Buy nowShoot
Branded Video Shoot
Mostly B-roll: a library you'll reuse in videos, ads and posts for months. Twin Cities.
$999
one time
Buy nowAdd-on
Project Capture (3 projects)
Three projects shot, scripted in your voice, voiced and published to your site, blog, YouTube and social.
$2,500
one time, or from $499/mo
Buy nowOr pay over time
3 payments$899/mo6 payments$499/moPay in full is always the lowest total.
Not sure which one fits? Start with your $99 Sales & Marketing Audit.
Questions owners ask
What owners ask about video and photo.
Plain answers. If yours isn't here, ask us on your audit.
Do you make videos for small service businesses?
Yes. Video is part 4 of the Profitable Growth System. We start with the videos that sell, like your core video sales letter and service videos, then set up a system that keeps capturing real work. See how it fits on the Profitable Growth System page.
Do I have to be on camera?
No. Some owners love the camera and some don't. We can use a professional voiceover, your cloned voice if you agree to it, your team, your clients or your project footage. We'll find the way that's truly you.
Do you come to us to shoot?
For local clients we capture projects in person, and we offer premium in-person shoots with a teleprompter, lighting and multiple cameras. For clients farther away we produce personalized remote videos from your photos and footage. We'll confirm what fits your area on your audit.
What happens to the footage after the shoot?
We put it to work. It goes into your website, ads, Google Business, YouTube and social, cut in four sizes. It also feeds your AI hub, so your team can make new posts from it.
Can my team make videos too?
Yes, and we want them to. Your team gets the tools and training to make quick videos themselves. That's how the library keeps growing after the Setup.
How does pricing work?
Video is built into the Setup, with options for content refreshes and premium shoots. We'll explain it all on our pricing page and on your audit.
Where it fits
Video is one part of the system. Here is the whole thing.
Every part feeds the next. Click through to see how it all works together, or let it play.
The fundamentals
The advantages
Fundamental 1 of 8
Strategy and messaging workshops
ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.
So that you can stand out and win work on value, not just price.
- Your one-liner and story
- Who you serve and why they buy
- The message every page and ad uses
Fundamental 2 of 8
Brand and design standards
ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.
So that you can look as established as you really are, before the first quote.
- Logo, colors and type rules
- Templates your team can use
- Consistent from yard sign to inbox
Fundamental 3 of 8
A website that sells
ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.
So that you can turn the visits you already get into booked work.
- Clear message above the fold
- Real photos and real reviews
- Every form and call tracked
Fundamental 4 of 8
Videos that sell and nurture
ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.
So that you can sell at higher margins without a harder sell.
- Scripted, shot or built for you
- Local or national
- Captions, music and every screen size
Fundamental 5 of 8
Paid ads
ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.
So that you can spend where it pays and stop guessing.
- Google Search and local ads
- Facebook and Instagram ads
- Budgets tied to booked jobs
Where your ads run
Google Ads
YouTube
Meta
Facebook
Instagram
LinkedIn
Google AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8
Funnel and retargeting
ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.
So that you can win the buyers who just needed a little more time.
- Lead magnets and landing pages
- Email and text follow-up
- Retargeting ads that remind them
Fundamental 7 of 8
AI optimization, AEO and SEO
ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.
So that you can be found by buyers who are already looking for you.
- Local SEO and Google Business Profile
- Answer pages AI tools can quote
- Rank tracking across your service area
Fundamental 8 of 8
Ad management and testing
ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.
So that you can get more jobs from the same ad spend.
- Monthly creative tests
- Search term and waste cleanup
- Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do
Authority building
ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.
So that you can own your market instead of renting it from the ad platforms.
- A steady stream of Google reviews
- Client stories and case studies
- Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do
Client engagement system
ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.
So that you can stop losing work to whoever replies first.
- Instant text back on every lead
- Follow-up until they book
- Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do
Profit and ROI tracking
ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.
So that you can put every dollar where it pays.
- Every lead tracked to its source
- Revenue and profit by channel
- One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do
Your AI hub
ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.
So that you can get your time back without losing your voice.
- Your story, offers and SOPs loaded in
- Write, reply and plan in your voice
- Works with Claude, ChatGPT and Grok
Your AI hubAdvantage 5 of 6 · what most agencies won't do
Feedbackwrench OS
ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.
So that you can run the business from one place instead of six.
- Website hosting, CRM and one inbox
- AI agents that answer and book
- A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do
Hire, train and deploy your people
ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.
So that you can step back from every job and let the business run.
- Job posts and screening
- Training built from your SOPs
- Scorecards for every role
Every part feeds the next. One team, one system, built in the right order.
Your next step
Show off your best work. Book your Sales & Marketing Audit.
We'll look at your website, videos, proof and ads, then show you which videos we'd make first.
A live call with our team. You'll leave with your top three fixes.
More salesBetter marginsA team focused on what they do best
