Industries / Landscaping / Landscaping website design

Websites for landscapers

A landscaping website that sells the whole backyard.

Homeowners don't buy pavers. They buy the evening on the patio. Most landscaping sites list services and hope. Don't get stuck answering mowing requests when you want projects. We'll build a site that shows your finished yards, sorts design-build from maintenance and books the design consult.

A live call with our team. You'll leave with your top three fixes.

4.9 177+ Google reviews · Since 2015 · 550+ businesses
Rob Satrom, owner of Feedbackwrench
Rob SatromOwner, Feedbackwrench
4.9★

177+ Google reviews from real clients

2015

helping small businesses grow since

550+

businesses transformed

Foundation enables execution

Build it in this order, and every piece makes the next one work.

Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.

  • 1A clear message, before any design or traffic
  • 2Website, videos and messaging that build trust and drive sales
  • 3Proof from day one: reviews, projects, video
  • 4Ads and remarketing, paid search first
  • 5Content that gets found: guides, service and town pages
  • 6Systems, people and process, so growth doesn't bury you
Brand script first. Design second. Always.
A clear messageStoryBrand first, design secondWebsite, Videos & Messagingthat Build Trust & Drive SalesProof: reviews, projects, videofrom day oneAds and remarketingpaid search firstContent that gets foundguides, YouTube, town pagesSystems and peoplebetter before biggerBUILD IN THIS ORDER
The real problem

Tired of a website that brings in mowing calls instead of projects?

If the site treats a weekly mow and a full backyard the same, so do your leads. The big projects go to the landscaper whose site shows yards like theirs and makes the consult easy to book.

Sound familiar?

Welcome to our website Contact us (no reviews) Stock flower bed photoEvery service, same weightOne form for everythingNo finished yards ✕ looks like everyone✕ no reason to pick you✕ leads go cold✕ nothing builds trust

The typical landscaping site: everything listed, nothing sold.

The site

It doesn't sell the vision.

Homeowners need to picture the finished yard. A list of services won't get them there.

The provider

Most web designers don't sort the work.

One form, one inbox, no follow-up. Nobody separates the patio project from the mowing quote.

The long game

Peak season punishes slow replies.

Every unanswered request in April is a project someone else designs.

Book your Sales & Marketing AuditWe'll score your website, ads, proof and tracking, then show you what we'd fix first.
Where the money leaks

Most businesses waste 30-80% of their marketing spend. Here is where it goes.

1Ads2Leads3Website4Trust5The sale6DeliveryMarketingdollars in$30-80% of the spend drains away before it pays✓ Every dollar tracked from ad to paid invoiceProfitof every dollarIllustration1Ads2Leads3Website4Trust5The sale6DeliveryMarketing dollars30-80% drains away before it pays✓ Every dollar tracked to the paid invoiceProfitof every dollarIllustration
1
Advertise · AdsYou can't connect ad spend to sales.

You know what you spend, not what it brings back. So you keep funding what doesn't work.

Every lead is traced to the ad that brought it, so you fund what works.

2
Advertise · LeadsLeads aren't predictable.

Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.

A steady flow of leads from ads, search and referrals, month after month.

3
Convert · WebsiteYour website doesn't sell.

It looks fine, but nothing tells a stranger why you're the better choice. So they call whoever makes it easy.

A clear message and real proof, so strangers know why you're the better choice.

4
Prove · TrustContent that builds trust never gets made.

When it does, it doesn't sound like you. So buyers compare you on price like everyone else.

Reviews, stories and videos in your voice, every month.

5
Convert · The saleYou can't sell the bigger, higher-margin job.

You quote what people ask for, one piece at a time, instead of guiding them to the full solution.

A sales process that guides buyers to the full, higher-margin solution.

6
Scale · DeliveryYour team is buried and your tools don't talk.

Double entry, busywork and a patchwork of apps. Your best people burn out, or leave.

One connected system and a trained team, so nothing falls through.

Find your leaks: book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
Where it fits

Your website is one part of the system. Here is the whole thing.

Rankings and websites work best when every other part pulls in the same direction. Click through, or let it play.

The fundamentals

The advantages

Fundamental 1 of 8

Strategy and messaging workshops

ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.

So that you can stand out and win work on value, not just price.

  • Your one-liner and story
  • Who you serve and why they buy
  • The message every page and ad uses
Fundamental 2 of 8

Brand and design standards

ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.

So that you can look as established as you really are, before the first quote.

  • Logo, colors and type rules
  • Templates your team can use
  • Consistent from yard sign to inbox
Fundamental 3 of 8

A website that sells

ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.

So that you can turn the visits you already get into booked work.

  • Clear message above the fold
  • Real photos and real reviews
  • Every form and call tracked
Fundamental 4 of 8

Videos that sell and nurture

ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.

So that you can sell at higher margins without a harder sell.

  • Scripted, shot or built for you
  • Local or national
  • Captions, music and every screen size
Fundamental 5 of 8

Paid ads

ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.

So that you can spend where it pays and stop guessing.

  • Google Search and local ads
  • Facebook and Instagram ads
  • Budgets tied to booked jobs
Where your ads runGoogle AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8

Funnel and retargeting

ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.

So that you can win the buyers who just needed a little more time.

  • Lead magnets and landing pages
  • Email and text follow-up
  • Retargeting ads that remind them
Fundamental 7 of 8

AI optimization, AEO and SEO

ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.

So that you can be found by buyers who are already looking for you.

  • Local SEO and Google Business Profile
  • Answer pages AI tools can quote
  • Rank tracking across your service area
Fundamental 8 of 8

Ad management and testing

ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.

So that you can get more jobs from the same ad spend.

  • Monthly creative tests
  • Search term and waste cleanup
  • Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do

Authority building

ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.

So that you can own your market instead of renting it from the ad platforms.

  • A steady stream of Google reviews
  • Client stories and case studies
  • Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do

Client engagement system

ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.

So that you can stop losing work to whoever replies first.

  • Instant text back on every lead
  • Follow-up until they book
  • Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do

Profit and ROI tracking

ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.

So that you can put every dollar where it pays.

  • Every lead tracked to its source
  • Revenue and profit by channel
  • One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do

Your AI hub

ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.

So that you can get your time back without losing your voice.

  • Your story, offers and SOPs loaded in
  • Write, reply and plan in your voice
  • Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do

Feedbackwrench OS

ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.

So that you can run the business from one place instead of six.

  • Website hosting, CRM and one inbox
  • AI agents that answer and book
  • A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do

Hire, train and deploy your people

ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.

So that you can step back from every job and let the business run.

  • Job posts and screening
  • Training built from your SOPs
  • Scorecards for every role

Every part feeds the next. One team, one system, built in the right order.

A CLEAR MESSAGEA website that sellsbuilt to book design consultsReal prooffinished yards · reviews · videoSearch · Maps · Ads

The selling pyramid we build every landscaping site on.

Build it in the right order

Sell the backyard, not the pavers.

We build in order. A clear message, a site that books consults, real photos of your finished yards, then traffic. Each layer makes the next one pay.

1

A clear message

The outdoor life you create, said so homeowners can picture it, and why one crew from design to install matters.

2

A website that sells

Separate paths for projects and maintenance, a consult that books itself and an AI receptionist in peak season.

3

Real proof

Finished yards by town, drone shots, reviews after every install and short videos that show the transformation.

4

Search, Maps and ads

Traffic goes to the project pages, so you get more design consults and fewer tire kickers.

Pages that sell

Pages that sell outdoor living, one project at a time.

Design, hardscape, patios, walls and lighting each get a page with your finished yards and an honest word on cost.

Landscape design

Design-build from plan to planting.

landscape design near me · 14,000 / mo
Hardscaping

Patios, walls, walkways and steps.

hardscaping near me · 7,600 / mo
Paver patios

The project most yards start with.

patio builders near me · 5,000 / mo
Landscape installation

Plantings, sod, rock and beds.

landscape installation · 4,400 / mo
Landscape lighting

Paths, patios and trees after dark.

landscape lighting installation · 3,400 / mo
Retaining walls

Function and looks on a sloped yard.

retaining wall contractor · 2,900 / mo
City pages

One page for each town you want more work in.

Project pages

Every finished yard becomes a page and a post.

Monthly US searches shown where we have them.

Sample service page · illustration

What's in a landscaping site

Built to book design consults, not just collect requests.

Every site runs on one connected system, so the site, phone and follow-up work together in peak season.

Yard galleries that sell

Before and after photos by project type and town, so homeowners see a backyard like theirs.

Your team edits with a quick chat

Post a finished patio, add a spring offer or pause a service by typing what you want. No developer.

Fast on a phone

Plain code and fast hosting, so big yard photos load quickly on a homeowner's phone.

Forms that sort the jobs

Design-build, maintenance or a quick fix. Forms route each request so your designers get the projects.

An AI receptionist in peak season

When the crews are slammed, AI answers calls, texts and chat in seconds and books the visit.

Reviews after every install

An automatic ask when the project wraps, so your rating grows every season.

Websites we built for landscaping

Real websites for landscaping. Still live, still selling.

See all 143 sites
FSI Outdoor Living website
Minnesota Landscapes website
Custom Outdoor Landscaping, Lighting, & Hardscaping website
Prestige Outdoor Kitchens website
Landscape Design & Outdoor Living Spaces website
Rob Satrom, founder of Feedbackwrench
Rob SatromFounder, Feedbackwrench
On your side of the table

Your yards deserve better than a list of services.

Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.

Our team has photographed and built sites for design-build landscapers, so we know what sells a project. We show off the work, sort the leads and track which yards the site brought in.

2015

in business since

550+

businesses transformed

Family

owned and run by Rob & Heather

10-20X

average first-year ROI for clients using our profitability tracking

Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
How it works

Three steps to a site that sells the whole backyard.

No guessing and no giant proposal. You'll know what's broken and what we'd fix first before you spend another dollar.

1Book your audit 2Get your top three fixes 3We build your system
STEP 01

Book your Sales & Marketing Audit

A live call with our team. We look at your website, message, leads, proof and tracking.

STEP 02

Get your scored audit

You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.

STEP 03

We set up your system

We build your site on the Profitable Growth System, then equip your team to run it. We're here when you want more.

How your new landscaping website comes together.

We learn your business

Which projects you want more of, which towns and how you want to handle maintenance requests.

We write and design it

Your message, your services and your real yards. No stock backyards.

We launch and connect it

The site goes live on the Profitable Growth System with tracking, the AI receptionist and review requests on.

Your team runs it

Post projects and seasonal offers with a quick chat. We're here when you want more.

The Profitable Growth System

Your website is one part of one system.

A site on its own is a brochure. Built on your message, fed by ads and search, filled with proof and tracked to the paid invoice, it becomes the center of a selling machine.

See the Profitable Growth System

The fundamentals you came for

  1. Strategy and messaging workshops
  2. Brand and design standards
  3. A website that sells
  4. Videos that sell and nurture
  5. Paid ads
  6. Funnel and retargeting
  7. AI optimization, AEO and SEO
  8. Ad management and testing

The advantages most agencies won't do

  1. Client engagement system
  2. Profit and ROI tracking
  3. Your AI hub
  4. Feedbackwrench OS
  5. Hire, train and deploy your people
Landscaping and outdoor work

Work we've captured. Owners who trust us.

4.9 177+ Google reviews · read them
Steve HenslinGround Tech Sewer, Excavation & Septic
★★★★★
I wouldn't have believed it, but they've delivered more results than we could have imagined for our excavation, septic & sewer repair business. 100% recommend Feedbackwrench.
Watch their review
Steve Henslin
Steve HenslinGround Tech
★★★★★
After a few months of working with Rob - we noticed a drastic increase in website traffic - and this was before he started working on our SEO marketing. Now that Rob has added the SEO for our company - We are currently receiving more traffic and leads from our website then we can handle.
Watch a video we made4 min
Dan Drenckhahn
Dan DrenckhahnCountry Creek Builders
★★★★★
Rob is the key to helping us market on the web, we couldn't do it without him. His experience saves us time and money!
Watch their review
Mike Henslin
Mike HenslinGround Tech

Real landscaping we've captured.

Minnesota Landscapes projects, shot by our team for their site.

See our work
Wide drone view of a Minnesota Landscapes project in Delano
Minnesota LandscapesDesign-build landscaping
Overhead view of a patio by Minnesota Landscapes in Cottage Grove
Minnesota LandscapesPatios
Curved planting beds by Minnesota Landscapes in Delano
Minnesota LandscapesPlantings and beds
Drone view of a backyard patio by Minnesota Landscapes
Minnesota LandscapesShot by our team
Our work

Clear message. Real photos. More calls.

Deck Building & Porch Construction website
Gerl Construction Remodeling Contractor, Deck Builder & Base website
Premium Siding, Windows & Decks Pella IA website
Plan Pools & Concrete Inground Pool Contractor Minneapolis S website
Enclave Dock & Lift website
All Florida Grilling website
Picture the after

Picture your calendar full of design consults.

More sales, better margins and a team focused on what they do best.

AProfitable growth

Projects you can trace to the dollar.

We track every consult to the paid invoice, so you know which pages and ads bring in the big yards.

BFreed and equipped

Update your site in season, from your phone.

Post a finished patio or pause a service with a quick chat in Claude, ChatGPT or Grok.

CWork that sells itself

Your finished yards win the next one.

Project pages, drone photos and reviews show homeowners what's possible, so price matters less.

The cost of waiting

Settling for a basic site can keep you mowing when you want to be building.

Some web designers never connect the site to booked projects, leaving you guessing which leads paid off.

!
Projects go to the company with proof.

Homeowners pick the landscaper who shows yards like theirs.

!
Peak-season leads slip away.

Slow replies in April cost you the whole season.

!
You compete on price.

Without a vision to sell, every bid gets compared line by line.

Questions

What landscapers ask about websites.

Straight answers. If yours isn't here, bring it to your audit call.

Does Feedbackwrench build websites for landscapers?

Yes. We build sites for landscaping and design-build outdoor living companies, on the Profitable Growth System. See how we build websites.

We do maintenance and design-build. Can one site handle both?

Yes. We give each its own pages and forms, so mowing requests don't crowd out the patio projects you actually want.

Can we update the site in season?

Yes. Your team posts projects, adds offers and pauses services with a quick chat, even from a phone.

We don't have great photos of our work.

Most landscapers don't. In the Twin Cities, our team can shoot your finished yards with photos, drone and video, then write the story in your voice.

Will it help us book winter or off-season work?

It can. Seasonal pages and offers for snow, lighting or design planning are easy to add and swap when the season turns.

How long does a landscaping site take?

It depends on how many pages you need and how ready your photos and reviews are. We'll give you a real timeline on your audit call, before you commit to anything.

Your next step

Sell the whole backyard. Book your Sales & Marketing Audit.

We'll score your site, your follow-up and your tracking, then show you what we'd fix first.

If nothing's broken, we'll tell you that you don't need us.

More salesBetter marginsA team focused on what they do best