Industries / Concrete / Concrete and masonry websites

Websites for concrete and masonry

A concrete website that fills the pour schedule.

Most concrete and masonry owners want full weeks of the right jobs. But most contractor sites are a phone number and three stock photos. Don't get stuck losing estimates while you're on a pour. We'll build a site that shows your work, catches every request and books the estimate.

A live call with our team. You'll leave with your top three fixes.

4.9 177+ Google reviews · Since 2015 · 550+ businesses
Rob Satrom, owner of Feedbackwrench
Rob SatromOwner, Feedbackwrench
4.9★

177+ Google reviews from real clients

2015

helping small businesses grow since

550+

businesses transformed

Foundation enables execution

Build it in this order, and every piece makes the next one work.

Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.

  • 1A clear message, before any design or traffic
  • 2Website, videos and messaging that build trust and drive sales
  • 3Proof from day one: reviews, projects, video
  • 4Ads and remarketing, paid search first
  • 5Content that gets found: guides, service and town pages
  • 6Systems, people and process, so growth doesn't bury you
Brand script first. Design second. Always.
A clear messageStoryBrand first, design secondWebsite, Videos & Messagingthat Build Trust & Drive SalesProof: reviews, projects, videofrom day oneAds and remarketingpaid search firstContent that gets foundguides, YouTube, town pagesSystems and peoplebetter before biggerBUILD IN THIS ORDER
The real problem

Tired of losing estimates while you're on a pour?

Your crew is out working, the phone rings, nobody answers and the homeowner calls the next name on Google. Your site should be catching that lead. Most don't, because they were built to exist, not to sell.

Sound familiar?

Welcome to our website Contact us (no reviews) Stock concrete photoNo towns, no job typesCalls go to voicemailNo reviews on the page ✕ looks like everyone✕ no reason to pick you✕ leads go cold✕ nothing builds trust

The typical concrete site: a number and a hope.

The site

It doesn't show the work you want more of.

Stamped patios, walls and chimneys sell on photos. A thin site sells you on price.

The provider

Web guys build pages, then disappear.

Nobody follows up on leads, asks for reviews or tells you which jobs the site brought in.

The long game

Short seasons punish slow follow-up.

Every missed call in May is a pour you can't get back in November.

Book your Sales & Marketing AuditWe'll score your website, ads, proof and tracking, then show you what we'd fix first.
Where the money leaks

Most businesses waste 30-80% of their marketing spend. Here is where it goes.

1Ads2Leads3Website4Trust5The sale6DeliveryMarketingdollars in$30-80% of the spend drains away before it pays✓ Every dollar tracked from ad to paid invoiceProfitof every dollarIllustration1Ads2Leads3Website4Trust5The sale6DeliveryMarketing dollars30-80% drains away before it pays✓ Every dollar tracked to the paid invoiceProfitof every dollarIllustration
1
Advertise · AdsYou can't connect ad spend to sales.

You know what you spend, not what it brings back. So you keep funding what doesn't work.

Every lead is traced to the ad that brought it, so you fund what works.

2
Advertise · LeadsLeads aren't predictable.

Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.

A steady flow of leads from ads, search and referrals, month after month.

3
Convert · WebsiteYour website doesn't sell.

It looks fine, but nothing tells a stranger why you're the better choice. So they call whoever makes it easy.

A clear message and real proof, so strangers know why you're the better choice.

4
Prove · TrustContent that builds trust never gets made.

When it does, it doesn't sound like you. So buyers compare you on price like everyone else.

Reviews, stories and videos in your voice, every month.

5
Convert · The saleYou can't sell the bigger, higher-margin job.

You quote what people ask for, one piece at a time, instead of guiding them to the full solution.

A sales process that guides buyers to the full, higher-margin solution.

6
Scale · DeliveryYour team is buried and your tools don't talk.

Double entry, busywork and a patchwork of apps. Your best people burn out, or leave.

One connected system and a trained team, so nothing falls through.

Find your leaks: book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
Where it fits

Your website is one part of the system. Here is the whole thing.

Rankings and websites work best when every other part pulls in the same direction. Click through, or let it play.

The fundamentals

The advantages

Fundamental 1 of 8

Strategy and messaging workshops

ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.

So that you can stand out and win work on value, not just price.

  • Your one-liner and story
  • Who you serve and why they buy
  • The message every page and ad uses
Fundamental 2 of 8

Brand and design standards

ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.

So that you can look as established as you really are, before the first quote.

  • Logo, colors and type rules
  • Templates your team can use
  • Consistent from yard sign to inbox
Fundamental 3 of 8

A website that sells

ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.

So that you can turn the visits you already get into booked work.

  • Clear message above the fold
  • Real photos and real reviews
  • Every form and call tracked
Fundamental 4 of 8

Videos that sell and nurture

ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.

So that you can sell at higher margins without a harder sell.

  • Scripted, shot or built for you
  • Local or national
  • Captions, music and every screen size
Fundamental 5 of 8

Paid ads

ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.

So that you can spend where it pays and stop guessing.

  • Google Search and local ads
  • Facebook and Instagram ads
  • Budgets tied to booked jobs
Where your ads runGoogle AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8

Funnel and retargeting

ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.

So that you can win the buyers who just needed a little more time.

  • Lead magnets and landing pages
  • Email and text follow-up
  • Retargeting ads that remind them
Fundamental 7 of 8

AI optimization, AEO and SEO

ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.

So that you can be found by buyers who are already looking for you.

  • Local SEO and Google Business Profile
  • Answer pages AI tools can quote
  • Rank tracking across your service area
Fundamental 8 of 8

Ad management and testing

ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.

So that you can get more jobs from the same ad spend.

  • Monthly creative tests
  • Search term and waste cleanup
  • Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do

Authority building

ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.

So that you can own your market instead of renting it from the ad platforms.

  • A steady stream of Google reviews
  • Client stories and case studies
  • Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do

Client engagement system

ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.

So that you can stop losing work to whoever replies first.

  • Instant text back on every lead
  • Follow-up until they book
  • Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do

Profit and ROI tracking

ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.

So that you can put every dollar where it pays.

  • Every lead tracked to its source
  • Revenue and profit by channel
  • One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do

Your AI hub

ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.

So that you can get your time back without losing your voice.

  • Your story, offers and SOPs loaded in
  • Write, reply and plan in your voice
  • Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do

Feedbackwrench OS

ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.

So that you can run the business from one place instead of six.

  • Website hosting, CRM and one inbox
  • AI agents that answer and book
  • A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do

Hire, train and deploy your people

ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.

So that you can step back from every job and let the business run.

  • Job posts and screening
  • Training built from your SOPs
  • Scorecards for every role

Every part feeds the next. One team, one system, built in the right order.

A CLEAR MESSAGEA website that sellsbuilt to book estimates on the right jobsReal proofpour photos · reviews · videoSearch · Maps · Ads

The selling pyramid we build every concrete site on.

Build it in the right order

Your work sells itself. Your site has to let it.

We build in order. A clear message, a site that books, real photos of your pours and stonework, then traffic. Every layer makes the next one pay.

1

A clear message

Why you, in words a homeowner believes. Built to last, done right, on time. Said so they remember it.

2

A website that sells

A page for every job type, an estimate form that asks the right questions and a text back when you miss a call.

3

Real proof

Your own driveways, patios and chimneys by town, plus reviews after every job, so homeowners trust you before you show up.

4

Search, Maps and ads

Traffic goes to pages built to book, so your ad dollars and rankings turn into poured jobs.

Pages that sell

A page for every pour homeowners search for.

Driveways, patios, walls, repair and masonry each get their own page, with your photos and an honest word on what affects the price.

Concrete driveways

New driveways, replacements and aprons.

concrete driveway installation · 2,400 / mo
Concrete patios

Plain, stamped and colored patios.

concrete patio installation · 2,700 / mo
Driveway & concrete repair

Cracks, settling and resurfacing.

driveway repair · 11,000 / mo
Retaining walls

Block and poured walls for slopes and beds.

retaining wall contractor · 2,900 / mo
Masonry

Brick, block and stone work.

masonry contractor · 3,200 / mo
Chimney repair

Tuckpointing, crowns and rebuilds.

chimney repair · 10,000 / mo
City pages

One page for each town you want more pours in.

Project pages

Every finished job becomes a page and a post.

Monthly US searches shown where we have them.

Sample service page · illustration

What's in a concrete site

Built to book estimates, not just look solid.

Every site runs on one connected system, so the site, the phone and the follow-up work together.

Pour galleries that sell

Driveways, patios and walls by type and town, so homeowners see finished work like the job they want.

Your office edits with a quick chat

Post a new pour, add a fall sealing offer or update your service area by typing what you want.

Fast on a phone

Plain code and fast hosting, so photos of your work load quickly for a homeowner standing on a cracked driveway.

Estimate requests with photos

Forms ask for the job type, size and photos, so you can price it or plan the visit before you go.

An AI receptionist during a pour

You can't answer mid-pour. AI texts back missed calls in seconds and books the estimate.

Reviews after every job

An automatic ask when the job's done, so your rating grows with every pour.

Websites we built for concrete

Real websites for concrete. Still live, still selling.

See all 143 sites
Fredrickson Contracting website
Christian Brothers Construction Minnesota website
Plan Pools & Concrete Inground Pool Contractor Minneapolis S website
Woodinville Cascade Concrete Coatings: Epoxy Poly Garage Flo website
Rob Satrom, founder of Feedbackwrench
Rob SatromFounder, Feedbackwrench
On your side of the table

You pour great concrete. We'll make sure people see it.

Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.

We've worked with concrete, coatings and masonry contractors who were great at the work and tired of the feast-or-famine season. We help them get found, get called back fast and get paid for the bigger jobs.

2015

in business since

550+

businesses transformed

Family

owned and run by Rob & Heather

10-20X

average first-year ROI for clients using our profitability tracking

Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
How it works

Three steps to a concrete site that books estimates.

No guessing and no giant proposal. You'll know what's broken and what we'd fix first before you spend another dollar.

1Book your audit 2Get your top three fixes 3We build your system
STEP 01

Book your Sales & Marketing Audit

A live call with our team. We look at your website, message, leads, proof and tracking.

STEP 02

Get your scored audit

You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.

STEP 03

We set up your system

We build your site on the Profitable Growth System, then equip your team to run it. We're here when you want more.

How your new concrete website comes together.

We learn your business

Which jobs make you money, which towns you want and how far you'll drive for a pour.

We write and design it

Your message, your services and your real work. No stock patios.

We launch and connect it

The site goes live on the Profitable Growth System with tracking, missed-call text back and review requests on.

Your office runs it

Post jobs and seasonal offers with a quick chat. We're here when you want more.

The Profitable Growth System

Your website is one part of one system.

A site on its own is a brochure. Built on your message, fed by ads and search, filled with proof and tracked to the paid invoice, it becomes the center of a selling machine.

See the Profitable Growth System

The fundamentals you came for

  1. Strategy and messaging workshops
  2. Brand and design standards
  3. A website that sells
  4. Videos that sell and nurture
  5. Paid ads
  6. Funnel and retargeting
  7. AI optimization, AEO and SEO
  8. Ad management and testing

The advantages most agencies won't do

  1. Client engagement system
  2. Profit and ROI tracking
  3. Your AI hub
  4. Feedbackwrench OS
  5. Hire, train and deploy your people
Concrete and masonry results

Contractors who stopped losing the call.

4.9 177+ Google reviews · read them
Dylan FredricksonFredrickson Masonry
★★★★★
They helped me triple my business and get lots of chimney leads with a new website, SEO and ads!
Watch their review1 min
Dylan Fredrickson
Dylan FredricksonFredrickson Masonry
★★★★★Google review ↗
Rob and his team have gone above and beyond what we could have ever asked for. They are a huge reason why we were able to get our business off the ground and thriving. We feel so fortunate to have worked with such dedicated people who clearly enjoy helping small businesses like my own.
Nicole SchulerCascade Concrete Coatings
★★★★★
We contracted with Rob and team at Feedback Wrench and could not be more pleased with the outcome. They were excellent at communication, and at creating a site that fit our needs. We will be using them in the future with additional projects.
Jake Thomas
Jake ThomasPenntek Coatings

Real pours, real stonework.

Client jobs and crews, never stock photos passed off as theirs.

See our work
New stone chimney by Fredrickson Masonry
Fredrickson MasonryMasonry and chimneys
Finished garage floor coating by Cascade Concrete Coatings in Redmond
Cascade Concrete CoatingsGarage and concrete coatings
Stone fireplace by Fredrickson Masonry
Fredrickson MasonryFireplace stone
Christian Brothers crew trucks on a job
Christian BrothersFoundation, concrete and masonry
Our work

Clear message. Real photos. More calls.

Minnesota Epoxy & Polyurea Floor Coating website
Imperial Seal website
groundtechmn.com
Ground Tech Minneapolis St. Paul Sewer Cleaning, Sewer Repai website
Picture the after

Picture a pour schedule that fills itself.

More sales, better margins and a team focused on what they do best.

AProfitable growth

Jobs you can trace to the dollar.

We track every estimate to the paid invoice, so you know whether Google, Facebook or referrals filled your season.

BFreed and equipped

Update your site from the truck.

Add a finished patio or change a service with a quick chat in Claude, ChatGPT or Grok.

CWork that sells itself

Your best pours win the next job.

Project pages and reviews by town show homeowners work like theirs, so price matters less.

The cost of waiting

Settling for a basic site can cost you your best weeks of the season.

Some web vendors never connect your site to booked jobs, leaving you guessing which leads paid off and which ones slipped away.

!
Missed calls go to the next contractor.

Homeowners don't leave voicemails. They call someone else.

!
You compete on price.

Without photos and reviews, homeowners compare bids line by line.

!
Slow months keep surprising you.

Without tracking, you can't turn up what's working before the season ends.

Questions

What concrete contractors ask about websites.

Straight answers. If yours isn't here, bring it to your audit call.

Does Feedbackwrench build websites for concrete contractors?

Yes. We build sites for concrete, masonry, chimney and coatings contractors, on the Profitable Growth System. See how we build websites.

Do you build sites for masonry and chimney work too?

Yes. Masonry, chimney repair, retaining walls and decorative concrete each get their own pages, so you show up for the work you actually do.

Can we show prices on our site?

You don't have to. Many concrete contractors explain what affects price, like size, thickness and finish, so the right people call.

Do you also do epoxy and coatings sites?

Yes. Epoxy and garage floor coatings get their own pages. See our concrete marketing page for more.

How long does a concrete site take?

It depends on how many pages you need and how ready your photos and reviews are. We'll give you a real timeline on your audit call, before you commit to anything.

Your next step

Fill your pour schedule. Book your Sales & Marketing Audit.

We'll score your site, your follow-up and your tracking, then show you what we'd fix first.

If nothing's broken, we'll tell you that you don't need us.

More salesBetter marginsA team focused on what they do best