This workshop documents the cost of inaction and reveals industry insights customers don't know. Get specific with dollars, timelines, and real stories.
COST_01 - What does ignoring this problem cost in dollars, time, stress?
Make it tangible. Give real numbers. "$5,000 in repairs" is better than "a lot." "6 months of hassle" is better than "annoying."
COST_02 - How much worse does it get if left for 6 months? 1 year? 5 years?
Show the progression. How does a small problem become a disaster over time?
COST_03 - Example of a small issue that became a huge expense?
Tell a real story. What started small and snowballed? Give specific project examples.
COST_04 - Most expensive mistake you've seen a customer make?
What's the worst case you've witnessed? What was the cost (financial and otherwise)?
INDUSTRY_01 - What has changed in your industry in 5 years that consumers don't know?
New regulations? New techniques? New materials? New best practices? What's different now?
INDUSTRY_02 - What regulations or requirements do people not know exist?
What are the legal requirements? Permit needs? Code requirements? Insurance requirements?
INDUSTRY_03 - What do people not realize about pricing, timing, or process?
What wrong assumptions do customers have about how your industry works?
INDUSTRY_04 - What shortcuts do low-quality competitors take that customers can't see?
What happens behind the scenes? How do cheap competitors cut corners? Why can't customers tell the difference until later?
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