This workshop extracts content about problems your customers don't know they have. The more specific and detailed you are, the better the content we can create.
BLIND_01 - What do customers typically not realize until it's too late?
The "I wish I had known" moments. What do people learn after they've already made a mistake? Give real examples.
BLIND_02 - What do people try to DIY or ignore that bites them?
What do people attempt themselves or put off dealing with that always ends badly? Why does it backfire?
BLIND_03 - Most common "if only they had called me sooner" moment?
What do you see repeatedly where you think "this wouldn't have been such a mess if they'd called when it started"?
BLIND_04 - What assumptions about your industry are completely wrong?
What does everyone believe that just isn't true? Where is the public misinformed?
BLIND_05 - What do competitors do or fail to do that creates problems later?
What corners do other companies cut? What do they do poorly that causes issues down the road?
BLIND_06 - What warning signs do customers miss?
What should they be watching for? What indicates a problem is developing? What don't they know to look for?
BLIND_07 - What people THINK the problem is vs. what it ACTUALLY is?
Where are customers looking at symptoms instead of root causes? What's the deeper real problem?
BLIND_08 - What questions should people be asking but never do?
What should every customer ask that almost none of them think to ask?
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