Before we dive into individual services, we need big-picture context about your service offerings. This shapes how we position everything.
SV01 - List all services you offer:
Everything you do. Even small services or add-ons. We'll help you organize and prioritize them.
SV02 - What are your core 3-5 services?
Of everything you offer, what drives most revenue? What do you want to be known for?
SV03 - Which services are most profitable?
Which make you the most money after costs? Which do you wish you sold more of?
SV04 - Which services differentiate you?
Which services do you do that competitors don't? Or do differently? Or do way better?
SV05 - Any services you're phasing out?
Is there anything you don't want to promote anymore? Want to move away from?
SV06 - Service packaging or bundles?
Do services typically get sold together? Are there natural combinations? Popular packages?
SV07 - Typical customer journey?
Do customers usually start with one service and expand to others? What's the entry point and upgrade path?
SV08 - Service pricing philosophy?
Are you premium, mid-range, budget? Why? How do you justify your pricing?
SV09 - Service delivery challenges?
What makes your services difficult to deliver? Long timelines? Seasonal issues? Capacity limitations?
SV10 - How do services relate to your mission?
Which services best express why you exist as a company? Which align most with your values?
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