For each major service you offer, we need this level of detail. Complete one of these forms for each distinct service (not just variations, but genuinely different offerings).
SV11 - Service name?
What do you call this service? The customer-facing name that clearly indicates what it is.
SV12 - One-sentence description?
How would you explain this service to someone in one sentence? Clear, simple, benefits-focused.
SV13 - What problem does this solve?
Why do customers need this? What pain point or desire does it address? Be specific about the customer's situation.
SV14 - Who is this service for?
Describe the ideal customer for this specific service. What's their situation, needs, budget level?
SV15 - What's included in this service?
Detailed list of what they get. Don't hold back - list everything that's part of the package.
SV16 - What's your process for delivering this?
Step by step, what happens from sale to completion? Help customers understand what to expect.
SV17 - How long does it take?
Timeline from start to finish. Be realistic. Include factors that might extend the timeline.
SV18 - What's the price range?
Actual numbers. Range is fine if it varies. Help customers know if they can afford this.
SV19 - What makes your approach different?
For THIS service specifically, what do you do differently than competitors? Your unique method or value add.
SV20 - What results do customers get?
Outcomes, benefits, transformations from this service. Make it tangible and specific.
SV21 - Common customer questions?
What do people always ask about this service? List the FAQ you hear repeatedly.
SV22 - Keywords customers use to find this?
What do people type into Google when looking for this service? Use their language, not industry jargon.
SV23 - Related services or upsells?
What else do customers often buy with this? What's the natural next step or complementary service?
SV24 - Prerequisites or requirements?
What does the customer need to have or do before you can provide this service?
SV25 - Guarantees or warranties?
What do you stand behind? What promises do you make about this service?
SV26 - Top 5-10 FAQ for this service?
The questions you answer over and over. Write them as customers would ask them.
SV27 - Main competitor for this specific service?
Who are you most often compared to or losing business to for this service?
SV28 - How do you talk about this differently than competitors?
Your positioning and messaging - what's your angle that others don't use?
SV29 - What indicates someone is ready to buy this?
What signals show you someone is a hot prospect for this service? What questions do ready buyers ask?
SV30 - Upload any service materials
Brochures, spec sheets, presentations, anything we can reference.
©Feedbackwrench All Rights Reserved.
