Complete comprehensive breakdown of a single service—everything from official name and one-line description to pricing tiers, ideal customer profile, alternative names people search for, AHREFS keywords, competitor URLs, FAQ, and positioning strategy. This is deep service documentation that becomes your complete service page and marketing foundation.
Generic service pages get ignored. Comprehensive service documentation creates pages that rank in search, answer every question, address every objection, and convert prospects. One well-documented service becomes 15-20 ranking pages across target cities plus all supporting content.
This isn't quick data entry—this is strategic service architecture. What's included? What's NOT included? Who's it perfect for? Who should avoid it? What do people actually search for? What questions do they ask? The more thorough you are, the better the content becomes.
Service documentation becomes service pages, FAQ content, pricing pages, ideal customer messaging, keyword targeting strategy, competitor analysis, and sales tool development. This is your service marketing foundation.
Fill out the GHL form. Do one service at a time. If you have 8 services, you'll fill this out 8 times. Each submission creates complete service profile in our system.
Yes, we'll do Services Workshop to refine answers and ensure strategic alignment. But document each service first so our workshop is refinement, not discovery.
This applies whether you're contractor, accountant, consultant, or any service business. Complete service documentation is how you escape commodity pricing and start competing on value.
What we need: The clear, customer-facing name for this service. What do you call it? What do customers call it?
Contractor examples: "Master Bathroom Remodel," "Kitchen Renovation," "Basement Finishing," "Whole Home Remodeling"
Accountant examples: "Outsourced Bookkeeping," "Tax Preparation & Planning," "CFO Services," "Business Formation & Setup"
What we need: Crystal clear summary. What is this service?
Examples: "Complete master bathroom renovation from design through installation—typically 3-4 weeks, $40K-$75K" or "Monthly bookkeeping, financial reporting, and proactive tax planning for growing businesses—$500-$1,200/month"
What we need: Every deliverable, every task, every component. Be exhaustive.
Contractor example: "Design consultation, 3D rendering, permit pulling, demolition, rough plumbing, rough electrical, framing modifications, insulation, shower pan installation, waterproofing, tile work, vanity installation, mirror installation, lighting installation, hardware installation, final inspection, cleanup, 5-year workmanship warranty"
Accountant example: "Monthly bank reconciliation, credit card reconciliation, A/P processing, A/R tracking, payroll processing, financial statement generation (P&L, Balance Sheet, Cash Flow), monthly dashboard delivery, quarterly review meetings, annual tax planning session, year-end close, tax return preparation, IRS representation if audited"
What we need: Clear exclusions that manage expectations and prevent scope creep.
Contractor example: "Not included: Fixtures and finishes (client selects and purchases), furniture, decor, HVAC modifications, structural engineering if required (billed separately), building permit fees, HOA approval process"
Accountant example: "Not included: Tax audit defense beyond initial IRS communication, financial forecasting/modeling, business valuation, M&A advisory, international tax compliance, sales tax filing (available as add-on), industry-specific compliance beyond standard business requirements"
What we need: How this service gets delivered from start to finish. Walk through the journey.
Example: "Step 1: Initial consultation (1 hour, free)—understand vision, budget, timeline. Step 2: Design development (1-2 weeks)—create 3D rendering, material selection, detailed proposal. Step 3: Contract & scheduling (1 week)—sign agreement, secure permits, schedule start date. Step 4: Demolition (2-3 days)—protect surrounding areas, remove existing fixtures. Step 5: Rough-in (3-5 days)—plumbing, electrical, framing changes. Step 6: Inspections (2-3 days)—code compliance verification. Step 7: Installation (7-10 days)—tile, vanity, fixtures, finishes. Step 8: Final walkthrough & warranty review."
What we need: Realistic timeframe from engagement to completion including variables that affect duration.
Example: "6-8 weeks total: 1-2 weeks design, 2-3 weeks permit/scheduling, 3-4 weeks construction. Variables: permit approval time, custom fixture lead times, weather delays if exterior work involved, hidden conditions discovered during demo."
What we need: How you price this. Range? Tiers? Fixed price or variables?
Example: "Fixed-price proposals based on scope and finishes. Typical master bathroom: $40K-$75K depending on size, fixture quality, and tile selections. Small powder room: $15K-$25K. Luxury master suite: $90K-$150K."
What we need: Three pricing points and what differentiates each tier.
Example: "Good ($40K-$50K): Builder-grade fixtures, ceramic tile, standard vanity, functional quality. Better ($55K-$70K): Mid-range fixtures, porcelain tile, semi-custom vanity, heated floors, frameless shower door. Best ($75K-$100K+): Premium fixtures, large-format porcelain tile, custom vanity, heated floors, rainfall shower system, premium finishes throughout."
What we need: Every pricing level you offer and what distinguishes each. More detailed than tiers if you have multiple service variations.
What we need: Ideal customer profile. Who should buy this service?
Example: "Homeowners in $400K-$800K homes with outdated 1980s-2000s bathrooms. Mid-career professionals, household income $120K+, planning to stay in home 5+ years. Value quality craftsmanship and want design guidance but not luxury pricing. Willing to invest $50K-$75K for transformation that adds $60K-$90K in home value."
What we need: Wrong-fit customers. Who should look elsewhere?
Example: "Not right for: Investors flipping houses (need speed over quality), luxury buyers wanting $150K+ bathrooms (we're mid-premium, not ultra-luxury), DIY enthusiasts wanting to do part themselves (we do complete projects), budget-constrained buyers under $35K (can't deliver quality at that price point), people needing 'start tomorrow' (our lead time is 4-6 weeks)."
What we need: Every variation of what people call this service. What do they search for?
Examples: "bathroom remodel, bathroom renovation, bathroom remodeling, bath remodel, master bath renovation, bathroom upgrade, bathroom makeover, bathroom redesign, shower remodel, tub to shower conversion"
What we need: The keyword research data. What terms have search volume and commercial intent?
Example: "bathroom remodel cost [city], bathroom remodeling [city], bathroom renovation contractors near me, bathroom remodel ideas, cost to remodel bathroom, bathroom remodel timeline, small bathroom remodel, master bathroom renovation"
What we need: Competitor URLs who rank well locally for this service. Who are we competing against?
Example: "bathplanet.com/denver, rebath.com, [LocalCompetitor1].com, [LocalCompetitor2].com"
What we need: Every question prospects ask about this service. Brain dump everything.
Examples: "How long does bathroom remodel take? How much does bathroom remodel cost? Can we use bathroom during remodel? Do I need permit? What if you find mold? How do I choose tile? What fixtures should I upgrade? Do you handle design? What's included in price? How do change orders work? What warranty do you offer? Can you match my existing tile? Will this increase home value?"
What we need: The most common/important questions from above list. These become FAQ section.
What we need: Who are you most often competing against? What's their positioning?
Example: "Re-Bath—franchise, one-day installs, acrylic surrounds. They compete on speed. We compete on custom tile work and design flexibility. Different buyer—they want fast and functional, our buyers want beautiful and lasting."
What we need: Positioning differentiation. What's your unique angle on this service?
Example: "We position bathroom remodeling as design-build experience with 3D rendering approval before demo starts. Most contractors bid off 2D plans and hope everyone imagined the same thing. We eliminate that uncertainty—you see finished bathroom digitally before we touch a wall. Also emphasize fixed-price contract with detailed scope—no surprise change orders."
What we need: Buying signals. What tells you they're ready to move forward?
Example: "They've lived with problem 2+ years (not just browsing). They have budget clarity—not asking 'how much' but 'when can you start.' They've done research—know what materials they like. They have timeline driver—expecting grandkids, selling house, mobility issues worsening. They ask about process and timeline, not just price. They reference other projects you've done—they've stalked your portfolio."
Complete service documentation creates complete service pages. The more thorough your answers, the better your service pages rank, convert, and differentiate. Do this for every significant service. This is your service marketing foundation.
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