This is the comprehensive contractor-perspective form that captures everything about a project. The more detail you provide, the more content we can create - YouTube videos, Instagram posts, Facebook content, and localized SEO content. This positions your authority and credibility.
First Name, Last Name, Email:
Business owner information on file with FBW.
What is the Official Name of Your Project:
Make a unique title and name we can ALL reference.
Tell us about the project overall. What services did you perform? Summarize all the aspects of the project.
Complete overview of what was included in this project. All services, all scope.
Tell us about the overall budget, timeline, and approximate final cost to the client.
What was the investment level? How long did it take? This helps prospects understand scale and commitment.
What were the biggest challenges or obstacles you had to overcome in this project?
Site conditions? Timeline pressure? Budget constraints? Technical difficulties? What made this difficult and how did you solve it?
What did you discover during this project that the homeowner didn't know was a problem?
Hidden issues you found? Problems they weren't aware of? This shows your expertise and thoroughness.
What makes your approach to solving this type of problem different from other contractors?
Your unique method, philosophy, or technique. How do you do this differently than competitors?
What are the 3-5 key features in this project that directly solve the customer's specific problems?
Connect the work you did to the problems they had. Features → Benefits → Solutions.
What's the most impressive visual transformation moment in this space?
The wow factor. What changed dramatically? What's the before/after hero shot?
How many similar projects have you completed and what patterns do you see?
Demonstrate your experience depth and pattern recognition. What do you notice happens consistently?
What details in this project show your level of craftsmanship that customers might not notice?
The hidden quality work. The extra steps. The attention to detail that's not obvious but matters.
What do you do during the project that customers don't expect but really appreciate?
What surprises people? What extra service or care do you provide?
What's the biggest mistake you see other contractors make on projects like this?
What do competitors do wrong? Where do they cut corners? This positions you as the expert.
How do you handle problems or unexpected issues differently than other contractors?
Your approach to challenges. What makes you reliable and professional when things go sideways?
What's your background/experience that makes you uniquely qualified for this type of work?
Years? Training? Specialization? What credentials or experience matter here?
What do you guarantee or stand behind that gives customers confidence?
Warranties? Guarantees? What do you commit to?
What mistakes do you see homeowners make when choosing contractors for this type of project?
What should they watch out for? What leads them to hire the wrong person?
If you had to show someone the ONE thing that demonstrates the quality of your work, what would it be?
Your signature detail. The thing that proves your craftsmanship.
What specific measurements, materials, or specs should we mention that add credibility?
Technical details that show you know your stuff. The specs that matter to quality.
Tell us about how your design-build approach led to a better outcome for the client.
How does your integrated process create better results than traditional approaches?
Tell us what were the most important things to the client when you started.
Their priorities, concerns, and goals going in.
Tell us where the client came from? Do you know what channel such as Facebook, Instagram, Google Ad, organic Google, or referral?
Lead source attribution - helps track what marketing is working.
Tell us how well you documented the before of this project. Do you have many photos? Who has the photos? Where are they located? Do you have before video?
Photo documentation status - critical for creating content.
How likely 1-10 do YOU think the client is to recommend you to friends and family?
Your assessment of their satisfaction and willingness to refer.
How likely 1-10 is the client to allow you to film a video testimonial?
Will they go on camera? Your gut feeling on their comfort level.
Is this client likely to answer some questions online about the project?
Written testimonial probability - can we send them a form?
Has the client given you a Google review?
Review status tracking.
How likely 1-10 is this person to leave a Google review? (10 being TOTALLY likely)
Your realistic assessment of review probability.
Who is the ideal customer for this type of project?
Describe who this project is perfect for. Helps with targeting similar customers.
What should someone do if they're watching this video and thinking "I have the same problem"?
Clear call to action for video content.
What hesitations or concerns do people typically have about this type of project?
Common objections or fears we need to address.
What would make someone stop scrolling and watch this video?
Hook for social media video content - what grabs attention?
What would someone type into Google if they had your exact same problem?
Keywords and search terms for SEO targeting.
BEFORE PHOTO: Project before images
Upload all before documentation.
AFTER PHOTO: Project After Photos
Upload all completion and transformation photos.
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