Lock in your final brand decisions—primary colors, accent colors, headline fonts, body fonts, overall visual direction, and component styles. These decisions become your brand standards for every asset we create.
This is where design preferences become brand standards. Once these decisions are made, we move fast—website design, social templates, presentation decks, all built on this foundation. Changing your mind later means rebuilding everything.
This is decision time, not exploration time. We've done discovery. We've looked at options. Now we're committing. Indecision here slows everything downstream. Make the call.
These decisions become design system variables in Webflow. Every page, every component, every graphic pulls from these standards. Consistency becomes automatic, not manual.
Fill out the GHL form with final decisions. These answers become your brand guidelines document and design system foundation.
Yes, this is a workshop with David walking you through options and helping you make final decisions. But review design discovery first so you come prepared to decide, not explore.
Your basic site works but probably lacks cohesive brand standards. This process builds the visual system that makes everything you create look professional and consistent.
David will present options and guide you toward strong choices. But you have to make decisions. Perfect doesn't exist. Good decisions made quickly beat perfect decisions made slowly.
What we need: Final primary colors with hex codes. These are your dominant brand colors used throughout the site.
Why it matters: Primary colors define your brand identity. They're in your logo, your headlines, your buttons, your hero sections.
Example: "Navy Blue #1E3A5F, Warm Gray #8B7E74, Cream #F4F1EA"
What we need: Secondary colors with hex codes. Used for highlights, calls to action, visual interest.
Why it matters: Accent colors create visual hierarchy and draw attention to important elements without overwhelming primary colors.
Example: "Burnt Orange #D67245, Sage Green #9CAF88"
What we need: Font name and weight. Headlines, H1s, H2s, H3s.
Why it matters: Headline font sets tone—modern vs traditional, bold vs refined. This is the voice of your brand.
Example: "Montserrat Bold for H1s, Montserrat Semibold for H2/H3s"
What we need: Font name and weight. Body copy, paragraphs, all text content.
Why it matters: Body font must be readable at small sizes. Aesthetics matter but readability matters more.
Example: "Open Sans Regular for body text, Open Sans Semibold for emphasis"
What we need: Summary of aesthetic direction in a few sentences. This becomes reference for any future design work.
Example: "Modern craftsman aesthetic. Clean layouts with warm natural colors and authentic photography. Premium but approachable—sophisticated without pretentious. Timeless over trendy. Natural materials and textures in backgrounds. Real projects and real team, no stock photos."
What we need: Design system details. Soft shadows or none? Rounded corners or sharp? Tight spacing or generous? Subtle effects or bold?
Why it matters: These micro-decisions create consistent feel across all elements. Random decisions create visual chaos.
Example: "Soft subtle shadows for depth (no harsh drop shadows). 8px border radius on cards and buttons (modern but not overly rounded). Generous white space—let content breathe. Minimal effects—keep it clean."
What we need: Component design standards. Button styles? Card treatments? Form field appearance?
Why it matters: Consistent component styling makes the site feel cohesive. Every button looking different creates amateur feel.
Example: "Primary buttons: Navy background, white text, 8px radius, subtle hover lift effect. Secondary buttons: outlined navy border, navy text, same radius. Cards: white background, soft shadow, 12px radius. Forms: simple underline style fields, navy on focus."
These decisions are final. Once locked in, we build everything on this foundation. Don't overthink it—good decisions made quickly beat perfect decisions made slowly. Commit and move forward.
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