Before the design workshop, we need to understand your visual preferences. Look at other websites, think about colors and styles you like or hate, gather inspiration.
DS01 - Do you have existing brand guidelines?
Do you have a logo? Official colors (not just "blue" but actual hex codes or Pantone numbers)? Fonts you already use? If yes, send us the files. If no, we'll help develop these.
DS02 - Competitors' visual approach?
Visit 3-5 competitor websites. What looks professional? What looks cheap or outdated? What colors dominate your industry? What stands out positively or negatively? Be specific with URLs.
DS03 - Color preferences or colors to avoid?
Are there colors you love or hate? Colors that mean something to your brand? Colors you absolutely don't want to use? Be specific - "I hate purple" or "Blue feels professional to me" or "Nothing too bright."
DS04 - Describe your ideal aesthetic?
Use descriptive words: Modern and clean? Traditional and trustworthy? Bold and energetic? Luxury and sophisticated? Rustic and warm? Professional and corporate? Give us multiple descriptors.
DS05 - Share 3-5 websites you love the look of
These don't have to be in your industry. Just websites where you think "I wish our site looked this good." Share URLs. Tell us what you like about each one - the colors? The layout? The feel?
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