Share your existing brand guidelines, visual preferences, color likes and dislikes, aesthetic goals, and reference websites you love. This gives our design team direction before we start creating anything.
Design without direction wastes time and money. Three revision cycles because you "didn't like the blue" means we guessed wrong. This workshop eliminates guessing by documenting your preferences upfront.
Don't say "I'll know it when I see it." That's how projects drag on for months. Look at competitor websites. Look at sites you love in any industry. Screenshot things. Be specific about colors, fonts, styles. Direction beats indecision.
These preferences determine brand guidelines, website mockups, social graphics, and every visual asset we create. Get alignment now, move fast later.
Fill out the GHL form. Upload screenshots, links, examples. Visual references are worth 1,000 words of description.
Yes, we're doing a Design Workshop to finalize decisions. But if you show up with zero visual research, we're guessing. If you show up with examples and preferences, we're refining your vision.
Your basic site works functionally but may not reflect your brand evolution. This process builds visual identity that matches your positioning and attracts your ideal client.
David (our designer) will show you options and push you toward strong choices. But you need to do visual research first. Look at 10-15 websites. Screenshot what you love and hate. That's your starting point.
What we need: Logo files, brand color codes (hex/RGB), font names, any existing brand standards documentation.
Why it matters: If you have established brand assets, we're working within them. If you don't, we're building from scratch or refining what you have.
Contractor example: "We have a logo our designer made in 2015. I have the files somewhere—PNG and maybe AI file. Colors are navy and orange but I don't know exact codes. No official fonts. No brand guidelines document. We've been winging it."
Accountant example: "Logo from 2008 when we started. Just a JPG, not sure if we have vector files. Colors are blue and gray—generic professional look we want to update. Font is whatever came with our old website template."
What we do with this: Evaluate what's worth keeping versus what needs refresh. Strong logo, weak colors? Keep logo, evolve palette. Everything's dated? Fresh start with brand evolution strategy.
What we need: Specific competitor URLs and detailed observations. What works? What doesn't? Why?
Why it matters: This reveals what you're competing against visually and what differentiation opportunities exist. If everyone in your industry uses dark blue and corporate stock photos, maybe you don't.
Contractor example: "ABC Construction (abc.com) - Love their project photography, hate their dark heavy aesthetic. Feels cold. XYZ Builders (xyz.com) - Like the bright open feel, hate the generic stock photos of people in hard hats. DEF Remodeling (def.com) - Love how they showcase process, dislike the busy layout with too much competing for attention."
Accountant example: "Smith & Associates CPA - Professional but boring. All stock photos of diverse business people shaking hands. Nothing memorable. Johnson Tax Partners - Like the clean layout, dislike the generic blue/gray color scheme. Miller CFO Services - Love the bold color choices and real team photos. Feels approachable despite being professional."
What we need: Loves and hates. Colors you're drawn to? Colors that repel you? Be specific.
Why it matters: Color creates emotional response before anything else. Getting this wrong means you'll hate your own website.
Contractor example: "Love rich blues and warm neutrals. Hate builder-beige and contractor-gray—so boring. Don't want to look like every other guy with a truck. Open to bolder choices if they still feel premium."
Accountant example: "Tired of corporate blue—every CPA firm looks identical. Drawn to deep greens or sophisticated navies with warm accent colors. Avoid red (too aggressive), bright yellow (too casual), brown (too dated). Want professional without boring."
What we need: Descriptive words and phrases. Modern? Traditional? Bold? Minimalist? Premium? Approachable?
Why it matters: This guides every design decision from fonts to spacing to image style. "I don't know, just make it nice" doesn't work. Commit to an aesthetic.
Contractor example: "Modern craftsman. Clean lines but warm and natural, not cold and industrial. Premium without pretentious. We're building homes people live in, not museum pieces. Timeless more than trendy."
Accountant example: "Professional but approachable. Smart without stuffy. We want business owners to feel like we're partners, not intimidating corporate accountants. Contemporary with some warmth—sophisticated but not cold."
What we need: URLs to websites with design you love. Doesn't have to be your industry—we're studying visual style, layout, and user experience.
Why it matters: This is the best way to communicate design preferences. Show us what you love and we'll adapt those principles to your brand.
Contractor example: "Modern Nest (modernnest.com) - architecture firm, love the bold photography and clean layout. Rejuvenation (rejuvenation.com) - lighting company, love how they showcase products with lifestyle context. Studio McGee (studiomcgee.com) - love the sophisticated warm aesthetic."
Accountant example: "Bench (bench.co) - bookkeeping company, love the friendly professional vibe. Less Accounting (lessaccounting.com) - love the personality and clear messaging. Pilot (pilot.com) - love how they make complex services feel simple and approachable."
Pro tip: Sites from industries outside yours often inspire the best differentiation. Every contractor website looks like a contractor website. Yours doesn't have to.
Design Discovery prevents revision hell. Do visual research. Document preferences. Share examples. The more direction you give upfront, the faster we nail your brand aesthetic.
©Feedbackwrench All Rights Reserved.
