Case Study #2 - Simple Questions

PROVIDER SIMPLE

These are the core story questions. Answer them as specifically and honestly as you can. The more real detail you give, the more powerful the content we can create together.

CLSP-PS01 — In one or two sentences, who is this client and what do they do?

Short character intro. Who are they, and what's the one-line version of their business?

CLSP-PS02 — What was the main problem, frustration, or situation they were dealing with before working with you?

This is the villain of the story. Make it real and specific. Generic answers produce generic content — specific problems make people stop scrolling.

CLSP-PS03 — What had they already tried before coming to you, and why hadn't it worked?

Previous attempts matter. They show the problem wasn't easy to solve, which makes your solution more meaningful.

CLSP-PS04 — What was it costing them — in time, money, stress, or missed opportunity — to stay stuck?

Quantify it if you can. Dollars, hours, lost clients, sleepless nights. The stakes have to feel real for the story to land.

CLSP-PS05 — What did you do for them, in plain language?

No jargon. Explain it like you're telling a friend at a coffee shop what you did and why it mattered.

CLSP-PS06 — What's the most impressive or meaningful result they've achieved since working with you?

Be specific — dollars saved, clients gained, time reclaimed, stress eliminated. Specific results are ten times more powerful than vague ones. Numbers are gold.

CLSP-PS07 — What's one thing this client said that stuck with you — something that captures the impact of what you did together?

A real quote or paraphrase. This often becomes the headline or the hook of the finished content.

CLSP-PS08 — In one sentence, how is their life or business different now compared to before?

Your transformation one-liner. Make it punchy and honest. This is what someone reads and thinks "I want that."

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