Struggling to Get Leads? Try These Marketing Tips Before Q4

We’re hearing it a lot from small businesses – we need more leads! This is a common theme as the economy tries to calm down, summer is ending, and, oh yeah, there is a presidential election.

We have some ideas you can try to ignite your leads as we enter the pivotal fourth quarter.

Leverage Seasonal Promotions

Make some relevant offers to your clients. As fall quickly approaches, it’s essential to tap into seasonal promotions and highlight timely services. For example, our clients at Minnesota Landscapes are promoting fall landscaping services to their clients, urging them to schedule tree services, cleanups, and hardscaping projects like patios and retainers.

Our client, Metro Duct Cleaners, is focused on highlighting the benefits of cleaning air ducts before winter to reduce allergy and asthma symptoms, especially as fall allergies set in.

Our concrete and masonry clients are also making a push before winter weather arrives. Christian Brothers Construction and Preferred 1 Concrete are helping clients repair their driveways before the winter weather arrives. Fredrickson Masonry focuses on pre-winter chimney repairs to ensure customers are ready for the cold weather.

Utilize Digital Marketing

Well, as a marketing agency, we obviously recommend that our clients—and you—utilize digital marketing strategies to grow leads. However, we don’t just say this because it’s the foundation of our business. We say this because it works! These strategies have long-term and short-term benefits.

• Search Engine Optimization (SEO): For long-term growth, you need to optimize your website to rank higher in search engine results for relevant keywords. Check out how we’ve incorporated keywords on construction sites like Moderno Construction, New Spaces, Bettencourt Construction, Country Creek Builders, and ProBuild so they rank high in Google searches.
• Pay-Per-Click (PPC) Advertising: While we work on the SEO strategy, we recommend running targeted PPC campaigns on platforms like Google Ads to reach potential customers. With a set monthly budget, we help clients reach their targeted audience.
• Social Media Marketing: Another tactic is to engage with your audience on social media platforms and share valuable content related to your services. We help clients post engaging videos and photos to showcase their work and expertise and attract new leads.

Create Videos

One way to connect to your clients is through video. Showing your face and letting potential clients see and connect with you can help you gain leads. Our client, The Duplex Doctors, does a great job with this! He produces videos giving tips on buying homes, getting loans, working with renters, and more topics related to buying or selling a duplex.

Email Marketing

If you collect lead information, it’s essential to keep them updated on your promotions, events, new products, and more. An easy way to do this is through emails. Sending a monthly newsletter or promotional email can help potential leads gain insights about your company, click on links to see your website, and become more familiar with your business and your brand.

Referral Programs

When you do great work for your clients, try to use it to your advantage! A raving fan will help you find other fans. Creating a referral program will help you gain new customers – while keeping past or existing customers connected to your company.

Offer rewards or discounts to customers who refer new business. You can also track which clients make the most referrals so you know who your biggest fans are.

Partner with Local Businesses

While you’re looking for leads, other businesses in your community might also be looking for new customers. Consider collaborating with them to promote each other’s businesses. It can be beneficial whether you advertise for each other, refer clients to each other, write a blog together and link back to each other’s websites, or even host joint events or workshops.

Community Involvement

You can also gain new customers by getting involved in your local community. Attending local networking events can help you meet other business owners and potential clients.

You can also consider sponsoring a local event to promote your brand in the community.

Let Our Team at Feedbackwrench Help

We hope that using these tips will help you gain new clients before the end of the year. If you want help executing these plans, getting a new fresh SEO website, running ads, creating SEO content, and more, we have a team of experts here to help!

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