Nothing will help your accounting and tax practice more than getting lots of Google and Facebook reviews, creating an optimized website that actually converts, and then advertising using paid google search. Those 3 things will help your business create a steady flow of customers well into the future.
After that, you'll want to also focus on content and SEO, which is also called "search engine optimization" and "content marketing" It's often called SEM as well, which is "search engine marketing".
We want Google and Bing to serve up your content to people when they search for it.
When we're talking about what's the best keywords for CPA marketing, it's you should think of "TOFU, MOFU, and BOFU".
Top of Funnel, middle of funnel, and bottom of funnel.
Keywords aren't the way you typically think about them. Rather than "keywords", it's best to think about. "queries" that someone would ask Google or bing.
The funnel is the sales funnel, and top of funnel means that the keywords would be focused more about problems and ideas, rather than solutions.
Bottom of funnel keywords are those that a person would use when they're ready to get a solution.
The bottom of funnel keywords are the ones that people search to take action.
When people ask these questions, your website should be in on the answer.
How can you get your website to rank for these keywords, and how to can you make sure that it would be relevant to your business?
When you watch the video overview below, I'll hit on the foundations of the bottom of funnel SEO, but let me quick hit on these top fo funnel keywords.
If you want to rank for these top of funnel keywords, then you need to write really good answers to these questions.
You should write helpful, authoritative, and thoughtful guides on your websites (similar to what you're reading here), and then promote them and build up both traffic, and authority to them.
People who search these queries are prime prospective customers for you because they have a problem that needs fixing.
Some people that read these articles will actually reach out and start doing business with you.
You can now serve up Facebook, Youtube, Google and LInkedin retargeting ads to them. att
Google pays attention to what content your site is doing well with, and tends to "steriotype" your domain. Once this is done, you'll notice your Google my Business, and your entire website start to do much better for keywords that have to do with this "stereotype".
The goal os SEO is to drive traffic by getting served up in Google and Bing Search Engine Result Pages
You can get traffic from those bottom of funnel keywords in a couple of different features on Google
Google and Bing have lots of things that will pop up when you make these coveted search queries.
Here's a screen shot of a SERP (Search engine result page) - I made a search called "CPA Near me"
When people search "CPA near me", they will first see some Google Ads on the top, then the Google My Business, and then below that, you'll see some regular website and the third party aggregators. like Angie's List, Thumbtack, Houzz and others.
How can a CPA firm rank higher on Google My Business?
Google my business takes its queues from a number of things, and those signals are a mix of your website, Google My Business profile, proximity to the searcher, and the overall SEO signals across the internet.
You can read MOZ's study and report that they put out every year to see the factors, but check out the infographic here:
So what does all that mean and what can your CPA firm do to actually rank in SEO?
Create a sweet website, be a place that people want to be on the internet, and then build up votes of confidence from other sites in the form of backlinks.
As you gain backlinks and engaged users on your website, along with lots of Google reviews, your Google My Business wills start to rank more often.
Great SEO Foundations: