How to Increase SEO With Embedding Video & How to Increase SEO with Video Schema

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How to Increase SEO With Embedding Video & How to Increase SEO with Video Schema

I'm going to show you a couple of cool tips and tricks to use YouTube videos on your blog posts in your websites in order to increase your average session duration and show you exactly how to add schema video mark up in a really fast and easy way so that you can increase the number of rich results that you might have and clearly communicate to the different technology platforms what your contact is all about.

What is Schema

Check out the boring Schema page here.

Read AHREF's explainer of SCHEMA here.

Will embedding a Youtube Video on your Blog Increase SEO?

How can embedding videos increase your SEO on your blog?

Increase Average Session Duration or Average Time on Page

First off, let's talk about the core behavior that I am trying to encourage you to do.

SEO Starts with Creating Content as Answers to Queries

You need to create contacts on your website so that Google and Bing can find it and serve it up to people who are asking an array of questions.

This simple task is called content marketing, and you're essentially trying to answer questions, solve queries, and create relevant content to different things that people would ask on a search engine.

If you do not build it, they cannot come to you.

Inbound marketing is an excellent way for you to create content that would serve your potential customers or an audience that's important to you.

Remember, inbound versus disruptive marketing has many different interpretations, but in essence, inbound marketing is when you anticipate a question or a query that somebody might have, or you target a group of people on social media, where as disruptive marketing is really all about making some sort of offer or pitch to an audience on a platform.

Two major benefits of ranking articles on Google and Bing

There are two major reasons why you would want to create content that answers queries on your website.

  1. You can target queries that your potential customers would be asking
  2. As Google sees that you are handling their search customers well with all sorts of different queries, it will start to stereotype you and trust you more and more, leading to higher rankings in general.

So the basic behavior is that you would have high-quality content that answers queries on your website, and you should continue to grow your continent to 20 to 50 solid pieces of written, researched, and marked up content around questions or inquiries that matter to your customer.

What makes Google prefer something?

As you create content, you will quickly learn that it's a lot like growing a plant or a tree. You might write some excellent content, but Google won't trust it or really serve up that content to a search customer until days, weeks, months down the road, which is kind of bizarre.

Trust me, if you build it, it will eventually rank if it's good.

But what causes Google and Bing to trust something after it sends a couple of customers to your content?

I think the best analogy for search engine optimization and contact marketing is that it's like you're at a cookie bar.

SEO is like a cookie bar.

Maybe it's because I'm overweight and I love food, but I'm going to use a fictional and absurd idea of a cookie bar with multiple vendors to illustrate what search engine optimization is.

Imagine you sit down as a customer and Google is your server.

You sit at your table at the cookie store, and the waiter asks you what you would like. You tell him that you would like oatmeal chocolate chip cookies that are kind of chewy rather than crunchy.

Google turns to its hundreds, if not thousands of cookie vendors, and understands who produces what you are looking for and it's going to provide you with a couple of options in a prioritized list.

Essentially, Google has been paying close attention to who enjoys their cookie when they order.

Occasionally, rather than just serving up cookies that are tried and true and have been satisfying customers for years, they will serve up a new up-and-coming cookie just to see how people respond.

In other words, are people consuming and using the content you create?

If you write content that people are actually reading, that they actually clicked on, and they engage with, Google will notice that and will start to serve that up in the search engine results pages.

Whether you are trying to rank an article or piece of content that is highly specific or even if it's a little bit more broad, one of the most powerful search engine ranking factors in 2021 and later, are on page factors.

On page factors include:

  • Click Through Rate
  • Average session duration
  • Average time on page
  • Scroll death
  • Bounce rate

Of all of those, bounce rate is probably the most fickle, because only a small fraction of the people asking any handful of questions to Google, might actually be interested in becoming a customer of yours.

The point is, the more targeted your content is, the higher quality and more informative the content is, and the more votes of confidence and scientific results Google gets, the more the search engines are going to trust you and then start to serve up your content.

Reading is hard

Let's face it, reading takes a lot of work.

Watching a video or listening to something requires less mental energy.

Sometimes I want to read something because I don't want to listen.

For every piece of content you have, it would be wise to allow reading, visual, and video to be an option to consume that content.

That way, people are much more likely to consume your it because it simply takes less mental energy to engage with the content.

Video on written content can increase your engagement

If you place a YouTube video as an embed on a word press blog, web flow website, or any other webpage, you drastically increase the likelihood that someone will sit on that page and actually consume the content. When the average session duration and time on page increases drastically, Google tends to take note.

How can you increase your average session duration and reduce your balance right? I think that adding YouTube videos or video content that allows people to take in your solution or instruction in a manner other than reading will drastically increase the amount of time overall for people spent on that webpage.

Using video schema to increase traffic

There's an interesting computer language that was agreed-upon between the large tech firms a number of years ago, and it's called schema markup.

I'm no expert, but I will tell you that schema markup is meant to be an identifying language to help various technologies identify what your contact is.

There are schema mark ups for video, blog articles, small businesses, recipes, shopping items, T-shirts, general contractors, and a host of other highly specific things.

Does schema increase your SEO or the likelihood that your contact will rank on Google or Bing?

Adding schema markup to your website will not necessarily increase its favorability in Google or Bing's eyes, but there are a number of benefits that come along with schema markup that we have seen work firsthand.

Rich snippets

Google looks much more exotic in the 2020s than it did in the early part of the tens.

There are all sorts of interesting widgets and images and videos and hotel booking functions, recipe lists, shopping cart items, and even reservation booking tools.

Google's got a lot going on now, and one core feature that is very interesting is a rich snippet that shows a video is going to be played.

The benefits of video schema and a rich snippet

What are the benefits of video schema and a rich snippet or rich results on Google?

People are much more likely to click on something that has a video thumbnail next to it simply because it stands out. Besides the obvious visual enhancement, you also communicate that an answer to their query could possibly take less mental energy than reading a long article.

I don't know about you, but I often like the idea of having to think less in order to get answers to questions.

Besides the visual distinction and the ease of use, there is also a front page video rich snippet, a secondary video search engine results page, and on mobile, there seems to be some interesting video features that tend to pop up if you have video and schema in your article.

How to quickly and easily set up video schema on a web flow blog or collection item

  1. Create the Video
  2. Post to Youtube
  3. Embed into your Content
  4. Add a code snippet in the Rich Text OR on the body tag of the page
  5. Get the code by heading to and pasting the JSON Javascript into the code snippet on your site
  6. Save and Publish

By taking the little code section in a rich text editor, or adding it to the body page within the page settings on the web flow template or page, you can quickly and easily start to reap the benefits of a more organized communication of what is on your page.

Will Video Schema Help Youtube Videos Get more views?

Another interesting effect and benefit of adding video schema and placing your videos on a blog is that you will start to see that the back links to your videos seem to create positive ranking factors for the video itself.

Almost every video that I have embedded on a piece of content that has any Google ranking, tends to start to see an increase in overall YouTube search engine result pages. While I'm sure Google would never admit to it, I think it can be said that:

  1. Video schema is helpful because it clarifies that there is good video content on the page
  2. This tends to increase the rich results, video search engine results page results, and increases your likelihood of a click on your contact
  3. Having video on a blog increases the likelihood that people are going to engage with your contacts, spend more time on the page, and improve those on page behaviors.

I'm talking about how to add this video schema to a web flow blog or rich text so that you can increase your video SEO because I don't like WordPress anymore and I have no desire to spend more time trying to add code injectors to post types or pages.

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