First off, what is a Google Display Ad or Banner Ad?
Google display ads are clickable image banners that when they are clicked, will lead to a landing page.
Types of Images for Display Ads:
Advertisers will use Display ads in a variety of ways, but in general, the following process is best.
The core parts of a Google Display Ad are: Landing Page, Images & Creative, theTarget Audience.
Here's some examples of what Google Display Ads look like in 2021.
Google display ads wills how up on
How does a website get to have ads on it and make money from showing Google Display Ads? Simple, they sign up for a Google Adsense account, and then place as on their blog.
If a Website or Blog has signed up for and Adsense Account with Google, they can install Google Ads on their website.
They get paid a small portion of what advertisers spend on Google Display advertising.
Remember that with all advertising, the goal is to get in front of the right person, at the right time, with the right offer. Google Display ads can be fantastic for a couple of reasons.
Let's forget about the litany of targeting options right now, and let's focus on the types of creative you can create. Google Display ads could be summarize in the following ways:
First off, there are Images to be used in the ad, and then there's a logo image.
Here's the link to Google's own guide to image sizes for Display ads
Remember, the first dimension is the length, and the second is the height.
Make sure you add a 1200 x 300 logo as well as Google says it will limit your reach.
Besides the images, you'll see that Google Display ads will also show headers and descriptions.
Remember, Google wants to serve up the most relevant, trustworthy, and authoritative providers, so you need to work hard to write excellent titles and descriptions.
In fact, you should put as much effort into the written copy of your titles and descriptions, as you do for the image in the display ad.
As you write your ads, Google will be checking them against the information on the landing page, and trying to show whether or not there's alignment between the ad and the landing page experience.
Google will show you an "ad strength", displaying what it has decided as a rating for your copywriting.
Google ads will use the ad copy, landing page, images, and headers to then achieve the goal you've set for it.
When you've created thematic synergy, you'll get better results because Google will use machine learning to align to what users want.
You will create headlines for the responsive ads that try to clearly convey the problem you're solving, and what your company offers. Besides that, I can't emphasize enough that you'll have better results by choosing a niche, and targeting it with a specific landing page experience that aligns to the distinct niche. You will get a higher ad strength and quality score, when you bundle together similar ad copy, landing pages, calls to action and headers. T
Retargeting or remarketing, is when you serve up ads to people that have already been to your website. Remember, a qualified prospect is someone who has urgency, the power to buy, is willing to trust you, and will actually listen to you, all at the right time.
The reason why i bring this up, is to remind you that advertising is paying to get the right message, in front of the right person, at the right time; all in an effort to get people to actually trust you, listen to you and choose you.
Retargeting or Remarketing is when you advertise to someone who's already been to your website, clicked on an ad, or interacted in some way.
We love serving up Google Display ads to people who've been to your website.