Use Paid Ads to show your Google reviews above your competitors using a location extension & a local ad
Did you know that you can use Google Ads to push your Google My Business reviews ahead of your local competitors? This is one of the best ways to use Google Ads to get local customers.
If this is a stratgegy you'd like to implement, than contact us and we'd love to help you.
When you setup a Google search ad, you can setup your location extension which is what attaches your Google My Business. This means you'll need to setup an "expert mode" Google Ads account first, and then make sure you're using a Google or Gmail account that's added as a user to the Google My Business account.
The location extension only triggers on the keywords and searches that actually have the local maps in the search results. You'll want to pay attention to all the types of keywords that are relevant to you, AND trigger a local result.
The location extension will only trigger if it's within a 20-40 mile, or about a 2 hour drive distance from where your business service area is.
I've noticed that they will trigger in about a 35 mile distance around your service area or your address.
We've learned that another condition for a the google review location extension to trigger is that you must be on the first 2 pages, and as long as there's not other location extensions ahead of you, you'll show up.
That's worth saying again:
Google shows the first location extension in the auction.
As long as your ad is on the first couple pages, and there's not other location extensions in front of you, yours will show!
Example of First Extension will Show:
If you were a local accountant and you ran an ad for "bookkeeping services". and your ad shows up on the second page of google.
If all the places ahead of you are ads without location extension, or that aren't in your area, your location extension will show.
This is good news and important to know because for bookkeepers and accountants, as well as web designers and others, there are large national companies, and aggregators, who's ads will outrank you, but your location extension will show and theres will not.
Book with Rob & the team to identify ways to make the web into a fantastic sales & prospecting tool to sell your core focus service.