Are you on the mission to increase sales? If that's the case, you should turn to content marketing. Content marketing has earned its title as one of the best methods for boosting sales. This is why 70% of marketers actively invest in content marketing, according to a 2020 report.
A good content marketing strategy can bring an increase in traffic, establish a better relationship with customers, spread brand awareness, and, ultimately, bring more sales. However, to experience all these amazing results, you first need to write amazing content.
If you wish to navigate your content marketing towards increasing sales, here are some proven ways that can help you with that.
When you don’t know for whom your content is intended, your content marketing strategy can get all over the place. This is why “buyer persona” is so important.
The “buyer persona” is an embodiment of your ideal customers. The type of person who would be interested in buying your products.
If you haven't already created the "buyer persona," you can do it now. The factors of your ideal buyer that you need to consider are:
GoodtoSEO shared a helpful graph with questions that can help you pinpoint your “buyer persona.”
Once you figure out this ideal customer, it will be easier to create content with "buyer persona" in mind. Such personalized content will have a better chance of converting visitors into buyers.
Did you know that blogs are among the top three forms of media used in content strategies today?
Blogs are a powerful content marketing method. They attract relevant traffic to your website. After a pleasant experience with your blog content, the readers will be more open to making a purchase.
To craft blog posts that aim to sell, you need to consider the following:
If you don’t have a person on your team who can take on the role of a blogger, you can always team up with writing services. Writing services such as Classy essay or TrustMyPaper can connect you with an experienced writer who is suited for writing about topics in your niche.
A sneak peek of your products will help users understand the value of it. Rather than talking about product benefits, demonstrate them.
The best format for tutorials is the video format. Videos are visual and very engaging. This will help you retain users' attention.
Not to mention that videos contribute to credibility. Seeing with their own eyes how the product works will have a powerful impact on buyers.
Just remember the commercials where people display how the product works. It instantly makes you want to buy it. That’s what video tutorials can do to your potential customers.
Think of a creative and aesthetically pleasing video and hire a freelance writer or paper writing service to help you with the script. The final step is to get someone on board who can help you film it and bring that video to life.
Video tutorials may be an investment, but it is a one-time investment that can be increasing your sale rate indefinitely.
The Absolut’s video tutorial on “How to make an Absolut Cosmopolitan Cocktail” is a great example of how appealing and fun these videos can be.
What’s the first thing you do when you want to buy a product? You go online and search for reviews. Am I right? That’s what most people do.
According to research, 93% of consumers claim that online reviews impact their purchasing decisions. Some of the ways in which online reviews influence your business are:
You can save your potential customers a lot of time if you share reviews and testimonials on your platforms.
On the website, you can regularly update new reviews from your satisfied customers. Baby’s Brew knows how it’s done. They post reviews backed up with pictures directly on their website.
Another (more subtle) way of showcasing how your products are very much loved is by using user-generated content. When a customer shares a post with your product, repost it on your page.
Lulus, for example, consistently shares on Instagram pictures of customers styling their clothes.
A content marketing specialist and contributor writer at Supreme Dissertations, Jeffrey Kowalski agrees that customer reviews and user-generated content are a magnet for customers.
“Hearing boasts about the products from the company itself isn't the most credible source of information. On the other hand, reading about the experiences of customers is. That’s why reviews have become an inevitable part of content marketing strategy,” said Jeffrey Kowalski.
Call-to-action (CTA) is the final step towards making a sale. That’s why you need to put an extra effort into coming up with a CTA that will make the customer say, “Yes, this is what I want.”
Before we get to some examples, let’s deal with technicalities. CTA button that aims to sell should be:
Snappa, for example, resorted to wordplay. They stated, "Create online graphics in a snap,” which ties perfectly to their company’s name, Snappa. The word “snap” also insinuates fast service, which is another great plus for potential customers.
Snappa also opted for a minimal design that further accentuates the CTA. Of course, in the button, they used the power word “FREE,” which works magic on customers.
Content marketing can be an endless source of captivating campaigns. The key is to use proven methods on which your team can rely on.
You can always experiment with trending or upcoming content marketing methods. However, the above-mentioned tactics are proven to work in terms of increasing sales. They are evergreen content forms that will convince your readers to trust your brand.