Your client answers 8 simple questions about their project experience from their perspective. This is the quick client testimonial—captures essential before/after story without overwhelming them with questions.
Client perspective is content gold. You can talk about your process all day, but when clients describe their transformation in their own words, prospects believe it. This simple form captures enough story to create compelling testimonials without requiring 30-minute video interview.
Send this to happy clients immediately after project completion—while they're still excited. The longer you wait, the less vivid their memory and the lower the response rate. Strike while enthusiasm is high.
Client answers become testimonials, case study quotes, social proof content, homepage success stories, and video script foundations. Eight simple questions create months of testimonial content.
Send this form link to clients 24-72 hours after final walkthrough. Include in your project closeout email: "We'd love to hear about your experience—8 quick questions, takes 5 minutes, helps future clients understand what working with us is really like."
What we're looking for: The pain point. What was broken, frustrating, or inadequate?
Example answer: "Our master bathroom had one tiny sink for two people. Every morning was a fight over counter space. The shower was cramped, pressure was terrible, and the tile grout was turning black no matter how much we scrubbed. We felt like we were living in a cheap hotel."
What we're looking for: The daily frustration. Help them paint the picture of life before.
Example answer: "I'd wake up 20 minutes earlier than my husband just to get first access to the bathroom. We'd do this awkward dance trying not to bump into each other. I'd end up doing my makeup in the kitchen because there was no counter space. It was ridiculous."
What we're looking for: The tipping point. What pushed them from "someday" to "now"?
Example answer: "We had family visiting and I was embarrassed for them to use our bathroom. My sister-in-law made a comment about the grout and I just decided—enough. We've been talking about this for three years. Time to actually do it."
What we're looking for: The aspiration. What did they hope for?
Example answer: "I wanted a spa-like bathroom where mornings felt peaceful, not chaotic. Double sinks, huge shower, space to actually move around. A place that felt like luxury, not just function."
What we're looking for: The transformation. How has life actually changed?
Example answer: "We both get ready at the same time now without fighting. The big shower feels like a vacation every morning. We actually look forward to getting ready instead of dreading it. Sounds small, but it's changed our whole morning routine."
What we're looking for: The unexpected benefit. What exceeded expectations?
Example answer: "How much bigger the space feels—we didn't add square footage but the new layout makes it feel twice the size. Also how much easier it is to clean—the new tile doesn't show water spots and there's barely any grout to scrub."
What we're looking for: Third-party validation. What do others notice?
Example answer: "'This is YOUR bathroom?!' Everyone's shocked at the transformation. My mom asked if we moved. Our friends keep asking for the contractor's number. It's become the tour stop whenever someone visits."
What we're looking for: The recommendation. What advice would they give?
Example answer: "Stop waiting. We talked about this for three years and wish we'd done it sooner. Yes, it's disruptive for a few weeks. Yes, it costs money. But waking up in a beautiful bathroom every single day for the next 20 years? Totally worth it. And call these guys—they made it so much easier than we expected."
Eight simple questions. Takes clients 10 minutes. Creates testimonial content you'll use for years. Send this immediately after project completion while enthusiasm is high. Response rate drops 50% for every week you wait.
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