Murf's Appliance Repair

Murf's Appliance Repair needed a fast, SEO optimized website to help him grow his appliance repair company out in Ohio. We completed a new website, helped tweak his established branding, provided consulting to identify the core focus, and built the site to easily convert traffic to phone calls, contact forms, and messages.

Problems We solved

Murf's Appliance Repair


Appliance Repair


Murf's Appliance Repair

Murf's Appliance Repair Website & Optimization

Murf had an old, ugly website, and he was frustrated by all the competing advice he was hearing online.  We worked together to identify the core focus of the business, setup a simple, yet beautiful website that loads fast and converts, and we performed basic on page search engine optimization around his core commercial keywords.

Murf's Core Commercial Keywords

Websites for Appliance Repair Companies

When we worked with Murf, we started as we always do, by establishing their core focus, and their core commercial keywords. A website is the tool used to cast vision to potential customers, and it's important to send the proper signals about what you do, where you do it, and then make sure your branding, visuals, and value proposition are consistent.

Our Websites are Blazing Fast, Checkout the Google Pagespeed Test Results from Murf's Appliance:

Google prefers to serve up content that's secure, fast and optimized for both mobile and desktop. In fact, they prioritize mobile over desktop now.

To check the speed and optimization levels of a website, you can enter the domain of the home page, or any landing page or blog into the Google PageSpeed Insights Tool

Mobile Pagespeed

For Murf's Appliance Repair, here's what we did:

  • Focused on 3 Core Commercial Keywords
  • Reworked his Logo and Brand on the Cheap
  • Established a clean, focused layout with an eye on speed
  • Call, Text and Contact Buttons as CTA

Appliance Repair Core Commercial Keywords

If you're looking for the core commercial keywords that will help your appliance repair company rank for residential appliance repair, they're pretty simple. Here's a list of the most important keywords we found when it comes to appliance repair services or companies, when helping Murf out.

Keyword + US Average Monthly Search Volume:

appliance repair - 880.0

appliance repair boise - 720.0

appliance repair near me - 260.0

dryer repair - 90.0

oven repair - 20.0

refrigerator repair - 210.0

stove repair - 10.0

washer repair - 50.0

washing machine repair - 110.0

United States Keyword Date on Core Appliance Repair Phrases

Remember, when it comes to the keywords for Appliance Repair companies, you'll want to focus on the keywords that trigger the local map pack, featuring the most relevant Google My Business profiles.

Coaching About Reviews:

Besides the website, I coached and trained Murf on how to focus on, and actually grow his Google Reviews.  Murf had some problems though, he had multiple Google My Business Profiles, he had very few reviews, and had some bad reviews.  Murf's Appliance only had about 10 Google reviews before working with FeedbackWRENCH, and since then he's followed up with previous clients and worked with his new group of clients, to capture the trust he's earned through a Google Review.

Murf's Google Review Opportunities:

  • Had multiple GMB Pages, which creates many problems learn more here.
  • Had only a couple reviews, and 2 very negative 1-star reviews from crabby people
  • Very low rating due to negative reviews
  • No process established that works to get reviews
  • Poor brandign on the GMB


After spending a couple months building up his reviews, Murf's appliance repair is in position to absolutely dominate in the Appliance Repair business category in Boise Idaho. Besides getting new traction in the Google My Business Review section, he's also moved from being totally skewed in the Google Search Result Pages, to climbing from 5th, to the 2nd page in the results.

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