Fredrickson Masonry Growth Setup

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Fredrickson Masonry is owned by Dylan Fredrickson, and before working with FeedbackWRENCH had a very meager online presence.  Dylan wanted one simple thing - that his online presence would help him grow his masonry company.

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• Simple Web Design & Creation
• Local SEO Optimization
• Strategic Marketing Consulting
• Conversion Rate Optimization

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Core Focus & Strategic Consulting

Before we started building out anything for the website, we spent time developing his core focus hedgehog principle. Masonry services are a broad category, and we knew that we needed to help him find the best niche.

We identified his hedgehog principle: the strategy that drove his economic engine, something he's passionate about, and something his team can be great at. T

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The 3 core focus services we decided to focus on was:

1. Chimney Repair
2. Exterior Stone
3. Fireplace Renovations

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Website Design & Conversion Optimization

Dylan wanted something simple and effective, and he already had branding on his trucks. We opted to build a simple wordpress website. We worked to showcase his projects, convey the trust he's earned, and make it easy for people to reach out through text, contact forms, and phone.

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Search Engine Optimization

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After completing the website, we set to work creating the core site infrastructure, on page optimization, Google My Business, NAP Consistency, and then built out his local citations. Along with these simple SEO efforts, we coached Dylan how to follow up with his loyal customers to build up his Google Reviews.

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PPC & Conversions

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Completing the optimization, we built a simple Google Ads campaign with his Google reviews attached, so that when people search "chimney repair", Dylan's 31 5-star reviews, along with a compelling advertisement would show to his core regional focus.

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Insane Growth

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Since working with FeedbackWRENCH, Fredrickson Masonry has grown sales by over 100%, and each year has lead to more profitability.