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Here's Your Excuse to Be "Weird" Online
If you’ve spent enough time on the internet, you probably won’t have to be told that there are lots of weird things that can be found online.Some people look at this and shake their heads, wondering why this stuff gets posted in the first place. Here’s our theory – weird wins.
Commercials Are Out, Content is In
Businesses are boring online. Sadly, their owners have been tricked into believing that the way to stand out online is to play it safe. Somehow, this strategy is expected to attract attention...even though millions of other businesses are doing the same exact thing and failing.If you’ve ever considered a safe, boring digital marketing strategy, we’d urge you to take a look at the most popular pieces of content on any given day. Take a look at the top stories and content on Reddit, YouTube, Google, Facebook, or Bing. Odds are, most of the stories, images, or content you’ll come across are not simply “safe.” Instead, you’ll find that they’re shocking, exciting, hilarious, or somehow emotionally provocative. They’ll capture your attention in some way, shape, or form.
Does your business ever post anything that goes beyond the ordinary? Are your blog posts simply what’s expected? Are your social media profiles filled with promotional graphics that add zero value to your fan base? If so, you’ll find that your business is largely ignored on the internet. We guarantee it.If getting ignored on the internet doesn’t sound like the goal you’re after, try doing something bold. While we don’t necessarily encourage you to be as sassy as Wendy’s is on Twitter, we would definitely suggest taking inspiration from your favorite websites, blogs, and social media profiles.If you appreciate the content available on these sites or pages, we’re willing to bet that they somehow provide information or experiences that are of value to you as their follower.Ultimately, you follow the people you follow because you expect something from them. That’s why we’d encourage you to provide value to your followers as well. By following this simple principle, you’ll find that social media, blogging, and website development don’t have to be so complicated. Ultimately, you’ll learn that your followers just want to get something back from following you.
The Next Step is Weird...
If you’ve really mastered the art of providing genuinely valuable content that’s relevant to your fan base, you’ll definitely enjoy more success in digital marketing. However, inbound marketing is on the rise, and value-driven content is gaining some popularity.
If you’ve really mastered the art of providing genuinely valuable content that’s relevant to your fan base, you’ll definitely enjoy more success in digital marketing.
While we assure you that content that’s actually valuable will do better than “old-school” marketing tactics, we want to encourage you to go one step further. Try being weird.When we say that you should try being “weird” what we’re really asking you to do is to be bold and unexpected. Viral content tells great stories, appeals to emotion, and ultimately exists as something that’s worth sharing about.
Viral content tells great stories, appeals to emotion, and ultimately exists as something that’s worth sharing about.
Think about it: what would make you share something with a friend? For some reason or another, you’d have to decide that the bit of content you’re sharing is somehow worth the time it would take for someone else to consume it. Would it make them laugh or cry? Would it inspire them or make them more productive? These are the kinds of things that get shared.By the way, if you’re not convinced that this is relevant from a business standpoint, check out the top campaigns of all time on Kickstarter. Many of them turned this principle into millions of dollars in funding and sales.If you want to activate a digital marketing strategy that would get your business noticed, feel free to reach out to us today.