It’s 2017, and search engines are starting to catch up with articles that sound...real. Almost as if they weren’t optimized for search engine marketing in the first place. How are they doing this? They’re getting intelligent enough to learn about what we call semantic SEO. In semantic SEO, “keywords” are losing traction. Instead of finding as many ways as possible to use an exact keyword phrase, we can use what would have been the keyword as a topic to motivate the other keywords that we make use of.For example, with old-fashioned SEO methodology, an article about “plumbers in Minnesota” would have to find as many ways as possible to use that exact phrase. In slightly unnatural ways (even in the most well-written articles) the author would have to find a way to cram such a term in as many as 3-4 times in the body of the post.However, these days, an article about plumbers in Minnesota could include keywords like “broken toilet” or “Pipe repair experts in Minneapolis.” Search engines are getting smart enough to realize that these terms are associated, and because of this, SEO experts are slowly changing over from their old keyword-motivated ways to instead focus on broader topically-based SEO.
If semantic SEO is the way that things have already started going, don’t you want to ensure that your site is ready for when the search engines flip the switch? While semantic SEO plays a factor even today, it’s likely that the influence it has will continue to grow. Soon, your keyword-optimized site could end up getting buried on all of the most important search engine result pages in favor of articles that appear to be more natural and contextually written.This is a nightmare scenario. However, we’re not necessarily recommending that you go back to everything you’ve written in order to re-optimize it. Rather, we’re recommending that you keep your eye on semantic SEO to see how it begins to affect SEO as a whole. Additionally, we’d recommend making a slow shift in the way you write as well. Start working with other keywords that fit inside a broader topic, and we’re willing to bet that you’ll see long-term benefits from this effort as a result.
If you just read this article and have your head spinning as a result, we can certainly understand your frustration. After all, entrepreneurs and small business owners have a lot of roles to keep track of, and keeping up with SEO isn’t always possible. If that sounds like it's describing you, then feel free to give us a call today.