Grow your business, with real advice
It’s not everyday that there’s a new meaningful update to Google, so when something like this happens, we’re excited.Google has been slowly rolling out new features in it’s Google My Business tools, which is meant to be the solution for local small businesses to utilize Google.
Here at FeedbackWRENCH, one of the foundational philosophies we carry is that Google has two macro-level priorities: To serve relevant content from trustworthy sources.
Check out our tips to get small business Google Reviews postRelevancy is done by creating fresh, engaging, and helpful content that people can't help but consumer, while building trustworthiness is primarily done through two things: building your online reputation through reviews, and backlinks.
We do lots of work helping small businesses build up an authentic, bona-fide online reputation because we believe that it’s critical for Google’s search results, as well as improving the likelihood of closing deals because it becomes easier to trust a company with a solid reputation.
Because of this, we’re actively working inside of the Google My Business environment with our entrepreneurs constantly - and we’ve noticed a new groundbreaking feature for Google’s local results.Remember, a SERP (search engine results page) can vary depending on the intent of the inquiry and that actual search terms, but it’s generally the most relevant breakdown is as follows:
Small Businesses have been given a strong tool with their Google My Business page, which can then receive reviews and be placed on the local snippet results.You can learn more from Tom Capper here about the Google my Business Page best practices.
In mid-august of 2017, we’ve seen a new feature get folded into the mix. The Google my Business and local snippet now allows results to be sorted by both ratings and hours.
Sorting by Ratings in the Google my business page currently allows to show vendors that have reached an aggregate rating threshold. EIther 4.5 stars and up, 4, 3.5, and all the way down to 2 and up.This is incredibly helpful for users that want to find the best results for a specific industry or inquiry.We’ve spent the morning testing the results, because it now allows us to validate some of our foundational assumptions about Google My Business local snippet factors - and we’re quickly moving to help our small businesses dominate in the local snippet arena.
This tool will create a huge efficiency in finding a solution to many in-person needs. Think of how much more important Google My Business has become to the end user.
The list of possibilities are huge - and it’s also providing a new tool for SEO experts to study what on-page and off-page factors were contributing to local snippet results.We love online reviews, even though Google seems to have some fatal flaws because it’s so easy to fake reviews. But when a business owner abides by acting in a trustworthy manner, and creating relevant content, they’re going to have good results from Google.Google My Business reviews are incredibly important, we’ve written about it here (eric, find link to Google My Business walkthrough.
Another feature we've seen is that when you come back to search things, the local results seem to automatically hold the setting which you put it on.In our experiments this morning, we were filtering out all results except 4.0 star and above, and when we returned later in the day to try out some "best chicken sandwich near me" and "best pizza near me," the results were automatically filtered in the same manner we had done with previous local tests.
Increasing the Importance of Google Reviews.This new feature makes it absolutely critical for businesses to get really intentional on two things:
Our testing now-shows that the local snippet takes it's signals from the website - along with the obvious stuff stated in Moz's amazing 2017 SEO survey resultsHere's what we're getting at:You need to create meaningful, engaging, and keyword + region specific contact to communicate to Google what regions and industry keywords you're relevant and trustworthy in.For example:Masonry companies might see drastically different search terms being used, that are relevant to the local snippet:
The local snippet still takes it's queues from the website of the company, among many other things.This means that building out relevant, trustworthy, and strategic web content for your local small business is critically important - while maturing your online reputation in a real, authentic, and honest way.