If you own a home services business, construction business, or any small business whatsoever, could be a real estate business. You need to be investing in getting reviews.
I've got some other videos out there that you should watch about which review platforms you should prioritize. Go watch those other videos. But in short, you want to focus on Google My Business. You want to get Bing places opened up, get Facebook reviews because Bing Places uses that in 2020. I would invest if you can in Yelp and then you might want to follow up and get some different third party aggregators. So those could be your Thumbtack, Home Advisor, anything that when you search your business name and in the Google My Business where your business is, on the bottom, there you'll see which sites get aggregated into Google My Business. There's kind of a trick to get them actually hooked up together so that they show up there. But the main thing is, you want to get reviews.
Now, how do you get reviews? When you're first getting started and if you're a lower volume shop, you want to make sure that you actually make phone calls, plant the seed early, have those discussions and frame it up simply. People over-complicate reviews. When you tell somebody you're hoping that they would give a review. What you want to do is just let them know, "Hey, what I was hoping is that you would show people that you would recommend us to somebody else." Right?
And what we've done here at FeedbackWrench is we've set up an automation system. And this automation system is super powerful. We use a combination of a CRM email automator and a texting platform that comes from an actual local phone number. And this unique little stack, what it is, is we make a form for you where you would go onto your website that's protected with a password. And on your backend, you just put the person's name, phone number and email. And what will happen is it will just gently drip on them and gently text a couple of times, send them a couple of emails. And all we do is we put in your review links to Google My Business, to Yelp, to third parties like Zillow, or if you've got Thumbtack, Home Advisor, whatever they are. And the idea is that you want to build up all these platforms. So we use a CRM to make sure that each customer gets asked in a gentle way, but diligently to do more than one platform because it's really good.
The main portion of this is that we do kind of what Podium does and some of these other review platforms, like Birdeye. We create an actual customer review form. And that review form is going to ask them on a scale of one to five, one, not meeting three fully meeting and five exceeding expectations in three categories, whatever those three need to be. It could be product process and ordering or whatever it is. It depends on your business. And then at the very end, you just ask them, would you recommend us to a friend? And if they're saying yes, they would recommend you to a friend. Then you can know for sure that you're driving past where you're supposed to turn, but if would recommend you now, you know that, that's somebody that you should be targeting to just make it very simple for them to provide a review.
Now, whenever you're asking for reviews, you've got to remember, you're not allowed to give them spiffs, right? So the terms of service of Google My Business, terms of service for Yelp and other places are pretty stern about not telling people you're going to give them gift cards or anything like that. So when you're doing reviews, make sure that you're careful about that. The main deal you want to do is just diligently, make it easy, follow up with them. And if you come at it from a humble perspective that you want have a thorough understanding of their experience working with you. So when we use this form, we're asking them, "Hey, we want to become wise, help us understand how to improve." And that's really what it is. What's really fun is by framing it up as meeting, not meeting or exceeding expectations, you're really able to find out what you've done well, what you haven't done well and where you can improve to make your customer's experience better.
This will be super helpful for your business. It will help you know who your best customers are and who actually liked you. And you can make it anonymous so that it's done by email. And then you can kind of hide it. There's some ways to do that so that people get super comfortable telling you how they feel because one hard thing in business, especially in Minnesota, where you've got Minnesota nice, is that in the same voice where people are saying, boy, I...So, I was in a restaurant, right? And I remember sitting there and the food was very mediocre. It was a little overpriced. And I wasn't that excited about eating there, but the really nice waiter came over and asked how everything was. And my wife right after I was done complaining, she looks up at him and goes, "Yeah, everything's good." Everything was not good. The food was garbage. It was overpriced and it wasn't good. Now, if they were to ask me for a review face to face, my wife being really nice and me being pretty nice, she's nicer than I am, would have said something like, "Oh yeah, we'll give you a review." And then instead of giving them a review, we would have left and not said anything. That's not helpful.
You want helpful feedback back so that you can improve your business. You're not in the business of just trying to get people to say they like you. You want to find out what it is about your operations, particularly, your product, your process, and your people and how you can improve. So by giving them that feedback form of picking three criteria, saying not meeting, meeting, or exceeding one through five, you can really find out how things are going. And it gives you the tools that you need to improve your business.
And I'm telling you, not only that you're going to start being able to cultivate those enthusiastic customers that you should be, and I hate the term, but loving on over time. By investing in them and talking to them and doing all of that proactively, nurturing to cause people that like you to be fans, sending the Christmas wreath, giving them pies on Thanksgiving, whatever that is, it's really easy to do that if you have an immediate quick followup. And do it through email and text; email by itself can be a challenge because emails can get filtered out. So it's important to use bot email and text when you're following up to request reviews. There are great tools you can use to help and we know how to do that really well. So give us a call, go to FeedbackWrench.com. God bless, good luck with everything that you do. I'm going to go shoot some rifles. It's a beautiful Saturday morning. God bless.